Brand Manager

Colgate-Palmolive

2mo ago

Job
Full-time
Mid & Senior Level
Marketing
Product

AI generated summary

You need a relevant degree, marketing experience, strong commercial skills, leadership presence, and the ability to build relationships, communicate effectively, and drive change.
You will drive KPIs, grow professional advocacy, manage product launches, execute brand strategy, collaborate with stakeholders, and oversee budget and training initiatives to enhance market presence.

Requirements

Education: A bachelor's degree is highly valued.
Experience: Previous experience in dental, healthcare, pharmaceutical marketing, or consumer health is a plus.
Foundational Knowledge: A solid foundation in basic (oral) health or life sciences is essential for success in this professional environment.
Commercial Acumen: Highly competent commercial and analytical skills with a track record of using data and insights to make informed decisions.
Leadership & Influence: A confident and compelling presence that quickly builds trust and respect with diverse internal teams and external dental professionals. You have the gravitas to challenge the status quo and successfully influence stakeholders at all levels.
Mindset: Inquisitive, proactive, and a true team player who naturally seeks out opportunities for improvement and enthusiastically motivates others.
Key Competencies:
Professional Partnership & Relationship Building: Exceptional networking skills to build mutually beneficial relationships.
Strategic Vision: The ability to balance achieving both short-term targets and long-term strategic goals.
Effective Communication: Clearly, concisely, and convincingly expressing ideas to various audiences.
Leading Change: Demonstrating flexibility and confidence when initiating and navigating change.

Responsibilities

Market Leadership: Drive all key performance indicators (KPIs), including market share growth, net sales, margin, and professional recommendation objectives.
Professional Advocacy: Strategically grow awareness and understanding of our product benefits among the dental profession to inspire and drive chairside recommendation.
Strategic Growth: Partner with the European team to assess opportunities, build a robust 5-year innovation pipeline, and expand market demand.
External Influence: Liaise with and influence key external collaborators and Key Opinion Leaders (KOLs) to build brand advocacy and inform our strategic direction.
Go-to-Market Ownership: Lead the end-to-end commercialisation and go-to-market strategy for all new product launches across Northern Europe.
Brand Strategy: Own the development and execution of the annual brand plan, securing alignment and consensus across all internal partners.
Commercial Execution: Create and implement targeted initiatives to drive volume and net sales growth across the Northern Europe Hub.
Stakeholder Collaboration: Serve as the primary communication point for the portfolio, developing compelling training and detailing materials for our internal teams (e.g., Oral Care Consultants, Customer Development).
Innovation & Launch: Lead the progression of NPD projects with the EU team and spearhead the local development and implementation of the go-to-market plan, including business case creation, forecasting, and gaining launch approval.
Partnerships & Insights: Collaborate closely with the N. Europe Professional Group Brand Manager and external agencies to identify market expansion opportunities using deep market insights.
Budget Management: Strategically manage the advertising and promotions (A&P) budget to ensure maximum return on investment.
Training & Empowerment: Partner with the Scientific Affairs team to lead comprehensive product training for our Oral Care Consultants, ensuring they are fully equipped with product and clinical knowledge.
Risk Management: Provide timely and transparent communication on all brand opportunities and challenges to the Group Brand Manager.

FAQs

Is relocation assistance offered for this position?

No, relocation assistance is offered for this position.

Where is the job located?

The job is located in Woking, UK, specifically within the Northern Europe Hub.

Who will I be reporting to in this role?

You will be reporting to the Group Brand Manager for Northern Europe.

What type of experience is preferred for this role?

Previous experience in dental, healthcare, pharmaceutical marketing, or consumer health is preferred.

Is a specific educational background required for this position?

A bachelor's degree is highly valued for this position.

What are the key responsibilities of the Professional Brand Manager?

Key responsibilities include driving market leadership, growing professional advocacy, developing brand strategy, managing commercial execution, and overseeing product innovation and launches.

Will I be required to manage a budget in this role?

Yes, you will be responsible for strategically managing the advertising and promotions (A&P) budget to ensure maximum return on investment.

Is previous experience in oral health or life sciences beneficial for this role?

Yes, a solid foundation in basic (oral) health or life sciences is essential for success in this professional environment.

What competencies are important for a Professional Brand Manager at Colgate-Palmolive?

Important competencies include professional partnership and relationship building, strategic vision, effective communication, and leading change.

What is Colgate-Palmolive's commitment to inclusion?

Colgate-Palmolive is dedicated to fostering an inclusive environment where individuals feel a sense of belonging and can be their authentic selves, contributing meaningfully to the business.

Colgate-Palmolive

We are Colgate, a caring, innovative growth company reimagining a healthier future for all people, pets and planet.

Manufacturing & Electronics

Industry

10,001+

Employees

Mission & Purpose

We are Colgate, a caring, innovative growth company that is reimagining a healthier future for all people, their pets and our planet. We are Colgate, a caring, innovative growth company that is reimagining a healthier future for all people, their pets, and our planet. We are a leading global consumer products company with 34,000 people dedicated to improving the health and wellness of people and their pets. Focused on Oral Care, Personal Care, Home Care and Pet Nutrition and reaching more than 200 countries and territories, Colgate teams are developing, producing, distributing and selling health and hygiene products and pet nutrition offerings essential to society through brands such as Colgate, Palmolive, elmex, Tom’s of Maine, hello, Sorriso, Speed Stick, Softsoap, Irish Spring, Protex, Sanex, Filorga, eltaMD, PCA Skin, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill’s Science Diet and Hill’s Prescription Diet. We are also recognized for its leadership and innovation in promoting environmental sustainability and community wellbeing, including our achievements in saving water, reducing waste, promoting recyclability and improving the oral health of children through our Bright Smiles, Bright Futures program, which has reached more than one billion children since 1991.