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Brand Manager

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Reckitt

8d ago

  • Job
    Full-time
    Mid & Senior Level
  • Marketing
    Product
  • Reading

AI generated summary

  • You should have brand strategy experience, 360 campaign development across channels, leadership skills, strong analytical and communication abilities, and a bachelor's degree; MBA is a plus.
  • You will drive financial targets, execute marketing plans, develop initiatives, support trade marketing, and aid sales teams with customer presentations and brand activations.

Requirements

  • Developed brand strategy, product and communication innovation
  • Developed 360 campaigns: including both traditional TV as well digital such as programmatic, social, OLV, etc with understanding of best in class creative practices across digital channels
  • Proven leadership skills and experience
  • Excellent analytical skills
  • Very strong verbal/written communication skills
  • Bachelor's degree, an MBA a plus but not required
  • Fluency in English

Responsibilities

  • Responsible for the achievement of financial and market share targets for a brand or group of brands in the market.
  • Responsible for marketing for a brand or group of brands in the market with responsibility for activation excellence of Area Powerbrand plans.
  • Works across functions including Area, PO1 team, supply, sales and finance to develop and execute successful commercial plans in order to deliver financial and share plans and targets.
  • Manages initiative development and activation of any local brands in the portfolio including development of new products, consumer and shopper communications.
  • Generates and proposes business development initiatives (BDIs) for the brand(s) based on consumer, shopper and market understanding.
  • Supports the Trade marketing team as required in the implementation of the store-format activation plans or optimizing product assortment and promotional strategy.
  • Supports the Sales team in creating customer presentations and meeting customer requirements.

FAQs

What is the main purpose of the Brand Manager role?

The main purpose of the Brand Manager role is to drive growth in the market by leading the execution of brand marketing strategies in alignment with the country commercial strategy.

What are the key responsibilities of a Brand Manager?

Key responsibilities include achieving financial and market share targets, managing brand activation plans, developing new products, and supporting the sales and trade marketing teams.

What skills and experience are required for this position?

Candidates should have developed brand strategy, proven leadership skills, excellent analytical and communication skills, and experience with 360 campaigns across various media channels.

Is a bachelor's degree required for this role?

A bachelor's degree is required, and an MBA is a plus but not mandatory.

What skills will contribute to success in this role?

Skills that contribute to success include data analysis, digital marketing expertise, adaptability, ecommerce knowledge, and project management.

What benefits does the company offer employees?

The company offers a range of benefits including parental benefits, mental health support, life insurance, global share plans, and performance-related incentives.

How does the company approach diversity and inclusion?

The company emphasizes inclusion and recognizes potential in addition to experience, welcoming applicants regardless of background and ensuring consideration without discrimination.

What industries or types of products will the Brand Manager work with?

The Brand Manager will work within the FMCG (Fast-Moving Consumer Goods) and Consumer Health sectors, focusing on hygiene, health, and nutrition brands.

Will I have the opportunity to implement global strategies?

Yes, you will have the opportunity to implement strategies that resonate on a global stage, bringing the brands to life both online and in stores.

Is fluency in a language beyond English required for this role?

Fluency in English is required, but there is no mention of additional language requirements in the job description.

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Reckitt

We exist to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world

Manufacturing & Electronics
Industry
10,001+
Employees

Mission & Purpose

Every day, in everything we do, our purpose is to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. And we have a fight on our hands. A fight to make access to the highest quality hygiene, wellness and nourishment a right and not a privilege. Each of our products is designed to do exactly this. Our well-loved brands have been making a difference to people’s daily lives around the world for more than 200 years. Brands including: Durex, Dettol, Enfamil, Nurofen, Strepsils, Gaviscon, Mucinex, Nutramigen, Lysol, Harpic, Cillit Bang, Finish and Vanish. By 2030, our ambition is to reach half of the world, every year. We’re a growing global community of over 43,000 people on a journey of transformation and sustainable growth. Together, our success will continue to positively impact communities everywhere, for a healthier planet and a fairer society.