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Brand Manager - Coffee

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Nestlé

Jan 22, 2025

Applications are closed

  • Job
    Full-time
    Mid & Senior Level
  • Marketing
    Product
  • Dubai

Requirements

  • 4-5 years of experience in marketing, which may include some years in other functions, ideally in CDT/Sales at Nestlé or equivalent FMCG with at least 4 years in Marketing.
  • Solid experience in digital marketing.
  • Strong strategic mindset.
  • Strong learning agility and project management experience with cross functional teams.
  • Strong communication skills in English (Arabic is a plus).
  • Strong analytical & conceptual ability.

Responsibilities

  • Develop an in-depth consumer and shopper knowledge through immersions; in-home visits, shopper observations, focus groups to facilitate decision-making by providing ongoing data and insights.
  • Bring strong digital knowhow to the communication development and media planning process by staying up to date with trends and relevant emerging platforms.
  • Partner with media and communication agencies and work with our eBusiness teams to expand our brand presence and develop compelling content for digital marketing.
  • Monitor and analyze brand performance and brand health, identifying gaps, support needed and providing recommendations for improvement.
  • Support in PFME planning and tracking based on pre-defined budgets, with recommendations to optimize/revise to be submitted to the Marketing Manager/Senior Brand Manager.
  • Drive I/R deployment for both multi-cluster and cluster specific projects in alignment with the I2L governance and working on the launch plans in collaboration with other teams.
  • Own the packaging development process for cluster dedicated SKUs, following the packaging guidelines and coordinate the process within D2D.
  • Collaborate with our Marketing Manager and/or the Senior Brand Manager to develop captivating annual ICP plans in line with brand and category strategy.
  • Plan and execute promotional activities in line with the overall strategy, coordinating with relevant stakeholders for flawless execution.
  • Conduct market visits along with the Commercial Development team to assess competitive landscape, promotional execution, brand activation implementation & identify emerging opportunities and trends.
  • Actively participate in the monthly review with regional team and clusters for inspiration, learnings, and action plans.

FAQs

What is the location of the Brand Manager - Coffee position?

The position is located in Dubai.

What qualifications are required for the Brand Manager - Coffee role?

The role requires 4-5 years of experience in marketing, ideally with at least 4 years in Marketing and a solid experience in digital marketing.

Is knowledge of Arabic beneficial for this position?

Yes, strong communication skills in English are required, and knowledge of Arabic is considered a plus.

What are the key responsibilities of the Brand Manager - Coffee?

Key responsibilities include developing consumer insights, digital marketing, brand performance analysis, packaging development, promotional activities, and collaboration with cross-functional teams.

What type of company is Nestlé described as in the job description?

Nestlé is described as the world’s biggest food and beverages company.

Are there opportunities for professional development in this role?

Yes, the role emphasizes learning agility and project management experience, suggesting opportunities for professional development.

What competencies does the company value in candidates?

The company values strong strategic mindset, communication skills, analytical ability, and collaboration with cross-functional teams.

Will I be working with external partners in this role?

Yes, you will partner with media and communication agencies and work with eBusiness teams to enhance brand presence.

How important is digital marketing in this role?

Digital marketing is very important, as the position requires strong digital know-how for communication development and media planning.

What kind of experience is preferred for the Brand Manager - Coffee role?

Experience in FMCG (Fast-Moving Consumer Goods), particularly within a similar role, is preferred.

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Nestlé

Unlocking the power of food to enhance quality of life for everyone, today and for generations to come.

Retail & Consumer Goods
Industry
1-10
Employees

Mission & Purpose

As the world’s largest food and beverage company we are driven by a simple aim: unlocking the power of food to enhance quality of life for everyone, today and for generations to come. To deliver on this, we serve with passion, with a spirit of excellence, offering products and services for all stages of life, every moment of the day, helping people care for themselves and their families. Our culture is based on our values rooted in respect: respect for ourselves, respect for others, respect for diversity and respect for the future. We can trace our origin back to 1866, when the first European condensed milk factory was opened in Cham, Switzerland, by the Anglo-Swiss Condensed Milk Company. One year later, Henri Nestlé, a trained pharmacist, launched one of the world’s first prepared infant cereals ‘Farine lactée’ in Vevey, Switzerland. Today, we employ around 273,000 people and have factories or operations in almost every country in the world. With our headquarters still based in the Swiss town of Vevey, we had sales of CHF 84.3 billion in 2020. Our portfolio covers almost every food and beverage category –offering products and services for all stages of life, every moment of the day, helping people care for themselves and their families. House rules: https://nes.tl/HouseRules

Culture & Values

  • Respect for ourselves

    Respect starts with self-respect. Being true to ourselves, while acting with integrity, fairness and authenticity.

  • Respect for others

    Respecting others is about meeting our promises. It’s about quality in our products, our brands and everything we do.

  • Respect for diversity

    Respect for other ways of thinking, other cultures and all aspects of society requires inclusiveness and openness in all our interactions.

  • Respect for the future

    Respect for the future of our planet and future generations compels us to act with responsibility and courage, even if it’s difficult.

Benefits

  • Competitive remuneration

    You’ll be recognized for your contribution with a competitive salary and benefits package. And you may benefit from savings plans, insurances, loans, and discounted or free Nestlé products. You could even grab a bargain on retail products, services and activities.

  • Location-specific opportunities

    Our working environments vary greatly, so depending on your job and your location, you could benefit from flexible working opportunities, volunteering programs, the ability to bring a pet to work, and much more.

  • International mobility

    We offer opportunities to develop your career in different countries around the world. Global mobility plays an important part in developing Nestlé’s talent and our brands.

  • Health and wellbeing at work

    Our employee health programs will help you develop and maintain a healthy lifestyle, with health checks, health care, onsite cafeterias and fitness centres, sport and other activities.

  • Employee support

    More than ever, it is important that you are emotionally supported while at work and at home to be resilient and feel good as you carry out your everyday activities. We provide access to confidential counsellors to help when the unexpected happens or you are feeling overwhelmed.

  • Parental leave

    With a minimum of 18 weeks paid parental leave for the primary caregiver, plus the opportunity to take further leave, your new family life can get off to a great start. Your work location may provide additional benefits and resources such as dedicated feeding rooms or creches.