Brand Manager, Rare Disease

AstraZeneca

Nov 9, 2024

Applications are closed

Job
Full-time
Junior, Mid, Senior & Expert Level
Marketing
Product
Johannesburg

Requirements

Must have a completed Medical/Science Degree
Leadership skills, with the potential to develop in a more senior role
2-5 years of Brand management experience within an innovative pharmaceutical company with a focus on speciality care businesses
5 - 10 years’ industry experience, preferably in niche markets/orphan drugs.
Product launch experience a plus
Enhanced strategic capabilities
Analytical skills
Strong communication and presentation skills
Relationship management and networking
Availability for local travel
MBA in relevant field
Rare Disease experience is preferable but not mandatory.
Experience in Enzyme Replacement Therapies/Genetics /Endocrinology/Immunology/Neurology will be an advantage
Understanding of the South African Healthcare environment

Responsibilities

Develops and coordinates implementation of marketing programs for assigned brand(s) including cost management
Ensures launch readiness and planning of key activities pre/post launch
Builds solid marketing mix through delivery of appropriate channels
Proposes and supports design of appropriate programs to deliver excellence in customer experience
Develop robust understanding of the patient journey to design tailored programs tackling the gaps within, with special attention to patient-finding activities
Suggests improvements to patient-finding and support protocols based on patient data analytics
Leads forecast during business planning process
Input to market research plan and monitors KPIs for brand dashboard
Contributes for development and implementation of KEE management plan
Lead identification and development of marketing best practices and support implementation on the local market
Demonstrates business ethics and ensure active respect of values, business ethics, local laws, policies and Marketing procedures
Ensures all activities and responsibilities are carried out in compliance with the high standards of ethics and integrity required by the Code of Conduct, supporting Policies and Standards and Company Values to protect and enhance long term performance and reputation
Manage advertising and other support agencies in implementing global communication tools and in developing local marketing materials, including promotional materials for the field team
Establish and maintain quality and trustful contacts within the relevant medical community, with opinion leaders, influencers and deciders, in compliance with local requirements
Have frequent contact with field team, HCP and KEEs
Support field teams’ execution of promotional events from concept design to content delivery
Other duties within position’s scope, as assigned by Line Manager

FAQs

What is the focus of the Brand Manager role at AstraZeneca?

The Brand Manager role focuses on developing and implementing brand strategies for rare diseases, working closely with cross-functional teams to drive effective marketing initiatives and improve patient outcomes.

What qualifications are required for this position?

Candidates must have a completed Medical/Science Degree and 2-5 years of brand management experience within an innovative pharmaceutical company, preferably in specialty care businesses, along with 5-10 years of industry experience.

Is experience in rare diseases necessary for this role?

While rare disease experience is preferable, it is not mandatory for the Brand Manager position.

What are the key skills required for the Brand Manager role?

Essential skills include strong leadership, analytical capabilities, excellent communication and presentation skills, relationship management, and the ability to manage multiple projects effectively.

Is travel required for this position?

Yes, candidates should be available for local travel as part of their responsibilities.

What kind of culture does AstraZeneca promote?

AstraZeneca promotes an inclusive culture that champions diversity, collaboration, and lifelong learning, creating an environment where employees are empowered to innovate and grow.

What is the application deadline for this position?

The application deadline is 15 November 2024.

How can I learn more about AstraZeneca as an employer?

You can follow AstraZeneca on social media platforms like LinkedIn and Facebook for more insights into the company culture and employee experiences.

What benefits are associated with working at AstraZeneca?

AstraZeneca is recognized as a Top Employer with a commitment to employee engagement, innovation, and fostering a great workplace environment, including opportunities for professional development.

What are some of the responsibilities of a Brand Manager in the Rare Disease team?

Responsibilities include designing and implementing marketing activities, coordinating launch readiness, developing patient-centric programs, managing advertising and support agencies, and ensuring compliance with ethical standards.

AstraZeneca

What science can do

Science & Healthcare

Industry

10,001+

Employees

Mission & Purpose

We're transforming the future of healthcare by unlocking the power of what science can do for people, society and the planet. AstraZeneca is a global pharmaceutical company dedicated to improving the health and well-being of people worldwide. With a focus on innovative research and development, AstraZeneca develops and manufactures a wide range of prescription medicines, including treatments for cardiovascular, respiratory, oncology, and other therapeutic areas. Their aim is to transform the lives of patients by discovering, developing, and delivering innovative medicines that address unmet medical needs. AstraZeneca's purpose is to push the boundaries of science and collaborate with healthcare professionals, organisations, and communities to improve patient outcomes and contribute to the advancement of healthcare globally.