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Brand Marketing Executive

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Rocco Forte Hotels

10d ago

  • Job
    Full-time
    Mid Level
  • Customer Relations
    Marketing
  • London

AI generated summary

  • You need proven marketing experience in luxury hospitality, strong communication skills, digital marketing proficiency, attention to detail, creativity, project management abilities, and a relevant degree.
  • You will assist in creative development, branding, market research, marketing materials, photography, digital updates, event coordination, and internal marketing.

Requirements

  • Proven experience in marketing or brand coordination, preferably in the luxury hospitality industry.
  • Strong written and verbal communication skills.
  • Proficiency in digital marketing tools and social media platforms.
  • Exceptional attention to detail and a passion for maintaining brand consistency.
  • Creative thinking and the ability to develop engaging content.
  • Strong organisational and project management skills.
  • Ability to work independently and as part of a team.
  • Knowledge of SEO and analytics tools is a plus.
  • Bachelor's degree in Marketing, Communications, or a related field.

Responsibilities

  • Advertising: assist in creative development, media planning and campaign analysis, responsible for proof reading and material dispatch to publications.
  • Branding: ensure brand consistency across all marketing collateral, both internally and externally, and assist in the maintenance of brand guidelines. Responsible for ensuring the Marketing Assets drive and the website Media Centre are up to date.
  • Market intelligence: support our EVP of Brand Marketing in special research projects and presentations, includes identifying target audience and market opportunities and trends. Responsible for competitor monitoring and analysis with a quarterly report on competitor activity.
  • Marketing materials: assist in developing new consumer and trade marketing materials, responsible for co-ordinating collateral updates and reprints with hotel and sales teams, supervise translation and copywriting projects with external agencies, assist in hotel quarterly audits.
  • Photography and film: assist in pre and post production for film, illustration and photography shoots. Responsible for marketing asset management and ensuring key systems (including Vimeo and Dropbox) are up to date with the latest materials. Responsible for overseeing the Leonardo Online Image Library (and equivalent), working with hotels (marketing and distribution) to ensure content is up to date.
  • Digital Marketing: maintain website library and manage PDF updates on https://www.roccofortehotels.com/brochures/
  • Event Coordination: assist in organising and promoting brand-related events, such as product launches, press conferences, and brand partnerships.
  • Internal Marketing: assist in loading selected stories to Fortissimo website.

FAQs

What is the primary role of the Brand Marketing Executive?

The primary role of the Brand Marketing Executive is to work closely with the Associate Director of Brand Marketing Services to create marketing assets, develop marketing materials, set the brand tone, and collaborate with hotel and sales teams to implement marketing strategies aligned with the brand's identity and objectives.

What are some key responsibilities of the Brand Marketing Executive?

Key responsibilities include assisting in advertising creative development and media planning, ensuring brand consistency across marketing collateral, supporting market intelligence projects, developing marketing materials, assisting with photography and film production, handling digital marketing tasks, coordinating events, and contributing to internal marketing initiatives.

What qualifications are required for this position?

Candidates should have proven experience in marketing or brand coordination (preferably in the luxury hospitality industry), strong written and verbal communication skills, proficiency in digital marketing tools and social media platforms, exceptional attention to detail, creative thinking abilities, strong organizational and project management skills, and a Bachelor's degree in Marketing, Communications, or a related field.

Are there any specific skills that are considered a plus for this role?

Yes, knowledge of SEO and analytics tools is considered a plus for this role.

What benefits does Rocco Forte Hotels offer to employees?

Benefits include discounted rates at any of the 5-star properties, various food and beverage and spa discounts, learning and development opportunities, enhanced pension, enhanced holiday entitlement, and health insurance.

Is prior experience in the luxury hospitality industry necessary?

While not strictly necessary, prior experience in the luxury hospitality industry is preferred for this position.

What kind of work environment can employees expect?

Employees can expect a fun, engaging work environment that focuses on creating a supportive atmosphere for team members to grow in their careers.

How important is brand consistency in this role?

Brand consistency is crucial in this role, and the Brand Marketing Executive is responsible for ensuring that all marketing collateral is consistent both internally and externally.

Will the Brand Marketing Executive be working independently or within a team?

The Brand Marketing Executive will have the ability to work both independently and as part of a team, collaborating with various functional teams in the marketing department.

What is the process for applying to this position?

Interested candidates are encouraged to apply to become a part of Rocco Forte Hotels' world-class team, which supports employees and fosters a family-like environment.

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Rocco Forte Hotels

Travel & Leisure
Industry
1001-5000
Employees

Mission & Purpose

In much more than a name, Rocco Forte Hotels is the #ForteFamily. At its head are Sir Rocco, his sister Olga and his three children. Behind it are four generations of Forte hoteliers. It is in every way a family business; a shared love evident in every Rocco Forte Hotel – each exuding the Forte’s innate Anglo-Italian style, sophistication, and warmth. And each welcoming you as a guest of the family. Rocco Forte Hotels presently has 16 luxury properties 12 leading destinations. Each hotel exudes the Forte philosophy: open, intuitive service; airy, elegant design that speaks to its location; exceptional offerings in food, drink, spas and experiences; and a signature Anglo-Italian style, sophistication and warmth. Our properties are supported by our central support office located on Jermyn Street in the heart of London. Our team is a family of individuals, with a family of hoteliers that care, at the head of the company. Together we are generous, open and genuine in spirit, with our guests and with one another. At Rocco Forte Hotels, we are committed to giving our Team Members the skills and support required to deliver unrivalled service, and most importantly, to grow in their careers. We also like giving our Team Members the very best benefits.