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Brand Marketing Executive

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Pan Macmillan

Yesterday

  • Job
    Full-time
    Junior & Mid Level
  • Customer Relations
    Marketing
  • London
  • 13d left

AI generated summary

  • You need proven campaign execution skills, publishing knowledge, strong time management, communication, design detail, copywriting ability, teamwork, passion for children's content, and a curiosity for tech.
  • You will implement brand marketing campaigns, manage budgets, collaborate with stakeholders, ensure design quality, advocate for consumer insight, and create social media content.

Requirements

  • Campaign execution: Proven track record of executing marketing campaigns, start to finish, including social media marketing.
  • Industry knowledge: Experience in publishing and/or marketing products or content to a children’s and family audience.
  • Time management: Highly organized with the ability to effectively manage multiple priorities and meet deadlines.
  • Communication & integrity: A highly effective communicator with strong interpersonal skills to build long-lasting, trusting relationships with internal and external stakeholders, external contacts and, above all, authors and illustrators.
  • Design & detail orientation: A strong eye for design and excellent eye for detail.
  • Audience focus: An audience-first mindset, acting as the voice of the audience within the business.
  • Copywriting: Ability to write and brief effective creative copy.
  • Community: Track record of working effectively as part of a team.
  • Commitment: Passion for children’s books and marketing to a family audience.
  • Curiosity & innovation: Demonstrated interest in and ability to explore new technologies (e.g., AI and automation tools) to drive significant time savings and enhance the effectiveness of marketing campaigns.
  • Systems: Experience working with systems and tools such as MS Office, Adobe Creative Cloud, Google Workspace, Canva and Biblio.

Responsibilities

  • Alongside the Senior Brand Marketing Manager and Head of Marketing, implement effective, audience-first brand marketing campaigns to drive sales of media, classic and publishing brands.
  • Ensure brand campaigns and marketing activations hit deadlines and meet budgets, making sure all proposed and completed spend is accurately and promptly tracked and that all proposed overspends are highlighted and signed off in advance.
  • Maintain regular communication and work collaboratively with external stakeholders, brand owners and licensees to engage audiences and maximize ROI.
  • Have a commitment to high-quality design and messaging across all communications to include presentations, pitches, advertising copy and creative, internal templates etc., operating within brand-specific guidelines where necessary.
  • To be an advocate for consumer insight and reader awareness around the business as part of the communications team.
  • Plan, create and schedule social media content across a range of platforms.
  • Attend licensee and partner meetings as required and represent the business professionally and confidently.

FAQs

What is the job title for this position?

The job title is Brand Marketing Executive.

What department is this position in?

This position is in the Macmillan Children’s Books department.

Is this position full-time or part-time?

This position is a full-time, permanent role.

What are the primary responsibilities of the Brand Marketing Executive?

The primary responsibilities include implementing marketing campaigns, managing budgets, maintaining communication with stakeholders, planning social media content, and advocating for consumer insight.

What experience is required for this role?

A proven track record of executing marketing campaigns, experience in publishing or marketing to children and family audiences, and strong communication and organizational skills are required.

Is there a specific salary mentioned for this role?

Yes, the salary starts from £30,000.

What are some of the benefits offered?

Benefits include 28 days of annual leave, a generous pension scheme, discounted private medical insurance, flexible working hours, and staff discounts on Pan Macmillan books.

Where is the role based?

The role is based in Farringdon, London.

What is required regarding the right to work in the UK?

All applicants must be able to demonstrate the right to live and work in the UK.

How does Pan Macmillan promote diversity and inclusion?

Pan Macmillan is committed to promoting diversity, equity, and inclusion at every level of the organization and welcomes applications from all individuals.

Can candidates request reasonable adjustments during the recruitment process?

Yes, candidates can contact Kayelle Danyluk to discuss any reasonable adjustments or accessibility requirements.

What tools and systems should applicants be familiar with?

Applicants should have experience working with MS Office, Adobe Creative Cloud, Google Workspace, Canva, and Biblio.

What is the deadline for applications?

The closing date for applications is 21 December 2025.

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Pan Macmillan

Entertainment & Media
Industry
201-500
Employees
1843
Founded Year

Mission & Purpose

Pan Macmillan is a distinctive, award-winning global book publisher in our 175th year. A company that’s small enough to be personal but big enough to matter. We’ve won Publisher of the Year two years out of three, have divisions all over the world and it’s our business to bring to life the best books for all readers. If you believe in the power of books and reading, join us. Our list brings together a great publishing heritage with some of the brightest new talent, including Cormac McCarthy, Jon Ronson, Carol Ann Duffy, Julia Donaldson, Lewis Carroll, Bret Easton Ellis, John Cooper Clarke, Danielle Steel, Alan Hollinghurst, Omar El Akkad, China Mieville and Joe Wicks.