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Brand Marketing Manager

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Michelin

Jan 24, 2025

  • Job
    Full-time
    Mid Level
  • Marketing
    Business, Operations & Strategy
  • Milan
  • Quick Apply

AI generated summary

  • You need a marketing or economics degree, 3+ years in operational marketing, budget management skills, analytical knowledge, and strong English (B2). Be organized, creative, and a team player.
  • You will plan and coordinate marketing activities, manage budgets, analyze market performance, and collaborate with internal teams to implement effective marketing strategies.

Requirements

  • Laurea in Marketing, Economia o un campo correlato.
  • Almeno 3 anni di esperienza nel marketing operativo.
  • Capacità di gestione del budget e delle risorse.
  • Conoscenza approfondita degli strumenti di analisi e delle piattaforme di marketing.
  • Eccellenti capacità organizzative e di problem solving.
  • Creatività, proattività e capacità di lavorare in team.
  • Ottima conoscenza della lingua inglese (min. B2)

Responsibilities

  • Pianificare e coordinare le attività di marketing operativo, inclusa la gestione di campagne di e-mail marketing, segmentazione del pubblico e analisi dei risultati.
  • Gestire il budget delle campagne e monitorare le spese per garantire l’efficienza.
  • Eseguire analisi di mercato e reportistica delle performance per migliorare le strategie.
  • Collaborare con i team interni per garantire l’implementazione efficace delle strategie di marketing.

FAQs

What are the main responsibilities of the Brand Marketing Manager?

The main responsibilities include planning and coordinating operational marketing activities, managing email marketing campaigns, budget management, executing market analyses, and collaborating with internal teams to implement marketing strategies.

What qualifications are required for this position?

Candidates must have a degree in Marketing, Economics, or a related field, along with at least 3 years of experience in operational marketing, budget management skills, and a strong knowledge of analysis tools and marketing platforms.

Is previous experience in email marketing necessary?

Yes, experience in managing email marketing campaigns is required as it is a key responsibility of the role.

What type of work environment can I expect?

You can expect a modern work environment with flexible working hours, opportunities for smartworking, and teamworking.

What level of English proficiency is required for this role?

A minimum English proficiency level of B2 is required.

Are there opportunities for professional growth within the company?

Yes, there are opportunities for professional growth and career development both nationally and internationally.

What benefits do employees receive at Michelin?

Employees benefit from continuous training investments, a corporate welfare plan, and a structured process for salary positioning based on responsibility levels and career development.

What skills are emphasized in this role?

The role emphasizes excellent organizational and problem-solving skills, creativity, proactivity, and the ability to work effectively in a team.

Automotive
Industry
10,001+
Employees
1889
Founded Year

Mission & Purpose

Michelin, the leading tire company, is dedicated to sustainably improving the mobility of goods and people by manufacturing and marketing tires and services for every type of vehicle, including airplanes, automobiles, bicycles/motorcycles, earthmovers, farm equipment and trucks. It also offers digital mobility support services and publishes travel guides, hotel and restaurant guides, maps and road atlases. Headquartered in Clermont-Ferrand, France, Michelin is present in more than 170 countries, has 111,200 employees and operates 67 production plants in 17 different countries. Michelin has a Technology Center in charge of research and development, with operations in Europe, North America and Asia. In short, whether you look at our mission, our products or our people, Michelin is a company that truly helps you to move forward.... Visit our website to discover more about us www.michelin.com