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Brand Specialist

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IG Group

Nov 4

  • Job
    Full-time
    Junior & Mid Level
  • Marketing
    Creative Arts & Fashion
  • London
  • Quick Apply

AI generated summary

  • You should have 2-3 years in B2B brand marketing, strong creative and analytical skills, social media experience, event management, market research, excellent communication, and project management abilities.
  • You will execute brand campaigns, manage partnerships, curate events, conduct market research, oversee social media, collaborate on assets, analyze brand perception, and measure campaign effectiveness.

Requirements

  • 2-3 years of brand marketing experience, ideally in B2B or financial services
  • Strong creative thinking combined with analytical skills to measure brand impact
  • Experience managing organic social media for professional/B2B audiences
  • Event marketing or sponsorship management experience, including organising client events or roundtables
  • Market research experience, including survey design and data analysis
  • Excellent written and verbal communication skills
  • Ability to work with creative agencies and manage external relationships
  • Project management skills with ability to handle multiple campaigns simultaneously
  • Understanding of brand metrics and how to connect brand activities to business results
  • Creative mindset with strong attention to detail
  • Collaborative approach and ability to work cross-functionally

Responsibilities

  • Develop and execute brand campaigns that enhance IG Prime's position in the institutional market
  • Manage event sponsorships and brand partnerships, ensuring alignment with business objectives
  • Curate private events in coordination with our sales team to attract prospects and clients
  • Lead consumer and market research initiatives to inform brand strategy and positioning
  • Manage organic social media communications across platforms, building thought leadership content
  • Collaborate with creative agencies and internal teams to produce high-quality brand assets
  • Monitor brand perception and competitive landscape through regular market analysis
  • Measure and report on brand campaign effectiveness, linking activities to business outcomes
  • Work with sales and product teams to ensure brand consistency across all touchpoints
  • Manage relationships with external partners, agencies, and event organisers

FAQs

What is the primary focus of the Brand Specialist role at IG Prime?

The primary focus of the Brand Specialist role at IG Prime is to elevate the brand's presence and reputation in the institutional trading space through strategic brand campaigns, event management, organic social media engagement, and market research.

What qualifications are required for the Brand Specialist position?

The Brand Specialist position requires 2-3 years of brand marketing experience, ideally in B2B or financial services, along with strong creative thinking, analytical skills, event marketing experience, and excellent communication abilities.

Who does the Brand Specialist report to?

The Brand Specialist reports to the Head of IG Prime Marketing.

What types of campaigns will the Brand Specialist be responsible for?

The Brand Specialist will be responsible for developing and executing brand campaigns that enhance IG Prime's position in the institutional market, as well as managing event sponsorships and partnerships.

Is experience in social media management necessary for this role?

Yes, experience managing organic social media for professional/B2B audiences is necessary for this role.

Does the role require collaboration with external partners?

Yes, the role involves managing relationships with external partners, agencies, and event organizers to ensure brand consistency and effectiveness.

Are there opportunities for professional development within the company?

Yes, the company offers professional development opportunities within a global financial services leader.

What benefits does IG Prime offer to its employees?

IG Prime offers a competitive salary, performance-based bonuses, a comprehensive benefits package including health insurance and pension, and opportunities for professional development.

Will the Brand Specialist need to conduct market research?

Yes, the Brand Specialist will lead consumer and market research initiatives to inform brand strategy and positioning.

How does the company measure the effectiveness of brand campaigns?

The effectiveness of brand campaigns is measured by linking activities to business outcomes and conducting regular market analysis.

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IG Group

Finance
Industry
1001-5000
Employees

Mission & Purpose

We’ve been at the forefront of trading innovation since 1974, taking on the challenge to deliver an unmatched experience for our clients and raise the bar for tomorrow’s opportunities. Today, we’re a global fintech company incorporating the IG, tastytrade, IG Prime, Spectrum and DailyFX brands, with a presence in 20 countries across five continents – Europe, North America, Africa, Asia-Pacific and the Middle East. We’re an organisation of positive problem-solvers, united and inspired by our purpose, which is to power the pursuit of financial freedom for the ambitious. Our award-winning products and platforms empower go-getters the world over to unlock opportunities around the clock, giving them access to over 19,000 financial markets. Today, more than 400,000 clients call IG Group home. IG Group Holdings plc is an established member of the FTSE 250 and holds a long-term investment grade credit rating of BBB- with a stable outlook from Fitch Ratings.