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Campaign Manager

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PhonePe

Dec 23, 2024

Applications are closed

  • Job
    Full-time
    Junior, Mid & Senior Level
  • Data
    Marketing

Requirements

  • Graduation: Tier 1 undergraduates OR Tier 2 MBA colleges with zeal to work in digital/Ads/Operation vertical
  • Excellent communication and people skills
  • Strong analytical and detail-oriented aptitude
  • Ability to multitask and prioritize
  • Must be able to work with minimum supervision

Responsibilities

  • Actively manage and keenly monitor the campaign performance of PhonePe assets and map them to the sales funnel to maximize revenue.
  • Responsible for handling Medium to High risk/ severity clients for E2E campaign management
  • Responsible for handling a team of 2-3 Associate campaign managers in respective verticals.
  • Identify, establish, and implement industry best practices on ad set up, measurement and reporting.
  • Strong communication skills with internal and external stakeholders
  • Actively engage and collaborate with BD/Product Design/CS/Creative teams for planning, campaign management, prioritization, scheduling, and delivery of campaigns
  • Responsible for handling day to day business operations with external and internal stakeholders
  • Develop and maintain deep knowledge of all PhonePe offer products and features
  • Manage both ads and rewards campaign lifecycle including, but not limited to advertiser onboarding, campaign set-up, invoicing, collections, reporting, monitoring & optimization.
  • Analyse campaign performance and conversion and make educated recommendations to BD team/Advertisers for how future ads might be optimized for best results.
  • Use data from existing campaigns to influence strategies for upcoming ones by considering performance metrics and audience targeting, in turn leading to the achievement of sales objectives

FAQs

What are the primary responsibilities of a Campaign Manager at PhonePe?

The primary responsibilities include actively managing and monitoring campaign performance, handling medium to high-risk clients for end-to-end campaign management, leading a team of associate campaign managers, implementing industry best practices, collaborating with various teams for planning and delivery, and analyzing campaign performance to optimize future strategies.

What qualifications are required for the Campaign Manager position?

Candidates should be graduates from Tier 1 undergraduate colleges or Tier 2 MBA colleges with a strong interest in digital, ads, or operations. Excellent communication and people skills, strong analytical abilities, multitasking capabilities, and the ability to work with minimal supervision are also required.

Is prior experience in digital marketing or ad operations necessary?

While the job description does not specify mandatory prior experience, a zeal to work in the digital, ads, or operations verticals is essential.

How many people will the Campaign Manager be responsible for managing?

The Campaign Manager will handle a team of 2-3 Associate Campaign Managers in their respective verticals.

Are there opportunities for collaboration with other teams at PhonePe?

Yes, the role involves active engagement and collaboration with various teams such as Business Development, Product Design, Customer Service, and Creative teams for successful planning and execution of campaigns.

What kind of analytical tasks will a Campaign Manager be expected to perform?

The Campaign Manager will analyze campaign performance and conversion metrics, make educated recommendations to the Business Development team and advertisers, and use data from existing campaigns to influence strategies for upcoming ones.

What employee benefits does PhonePe offer to full-time employees?

PhonePe offers a range of benefits including medical and life insurance, wellness programs, parental support, mobility benefits, retirement benefits, higher education assistance, and more.

What type of work environment can one expect at PhonePe?

PhonePe offers a creative and collaborative work environment that supports taking on roles beyond a defined job description, along with great people and opportunities for personal and professional development.

Is there potential for career growth in this role?

Yes, working as a Campaign Manager at PhonePe presents opportunities for career growth through leadership responsibilities, skill development, and collaboration with different teams within the organization.

What tools or platforms might a Campaign Manager need to be familiar with?

While the job description does not specify particular tools, familiarity with digital marketing tools, analytics platforms, and campaign management software would be beneficial.

How does PhonePe ensure a supportive work culture for its employees?

PhonePe emphasizes a culture of empowerment and trust, encouraging employees to take ownership of their work and providing a supportive environment that focuses on employee well-being and opportunities for growth.

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PhonePe

Technology
Industry
5001-10,000
Employees

Mission & Purpose

PhonePe is a digital payments platform based in India that enables users to perform a variety of financial transactions through their mobile devices. The company offers services such as money transfers, bill payments, recharges, and online shopping, leveraging the Unified Payments Interface (UPI) for seamless and secure transactions. PhonePe's ultimate mission is to drive financial inclusion by providing a user-friendly, accessible, and secure digital payment solution that caters to a diverse range of users. Their purpose is to simplify financial transactions and promote digital financial services, thus contributing to the broader goal of a cashless economy and enhancing the financial well-being of their user