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Category Manager, Customer Communication

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McCain Foods

1mo ago

  • Job
    Full-time
    Mid & Senior Level
  • Sales & Business Development
    Marketing
  • York, +2

AI generated summary

  • You need 3–5 years in Category Management or analytics in FMCG/CPG, hands-on with data tools, strong analytical and presentation skills, and a collaborative, organised approach.
  • You will execute category strategies, lead omni-channel communications, support customer sell-ins, analyze market data, track performance, and leverage advanced analytical tools for insights.

Requirements

  • 3–5 years’ experience in Category Management, Commercial Support, Insight or Data Analytics within FMCG/CPG, retail or foodservice environments.
  • Hands-on experience with syndicated and customer data, including tools such as Kantar, Circana, dunnhumby (retail) and Lumina Intelligence or Circana CREST (foodservice).
  • A strong analytical mindset, with a proven ability to turn complex data into clear, actionable recommendations that drive commercial decisions.
  • Compelling communication and presentation skills, with experience creating and delivering high-quality, customer-facing selling stories.
  • Highly organised and detail-focused, comfortable managing multiple initiatives simultaneously in a fast-paced, matrixed organisation.
  • A collaborative and influential approach, with the confidence to engage and align a wide range of internal and external stakeholders.

Responsibilities

  • Execute Category Strategy Initiatives
  • Bring category strategy to life by partnering with environment and channel specialists to develop initiatives that work across multiple channels and customer types.
  • Proactively collaborate with Commercial Operations, Sales, Marketing, Innovation and international teams to ensure strong alignment and flawless execution.
  • Lead Omni-Channel Customer Communications
  • Develop and deliver best-in-class omni-channel communication plans using the 3Cs framework, ensuring consistent, tailored messaging across all customer touchpoints.
  • Create high-impact selling tools, presentation materials and communication assets that enable commercial teams and resonate with customer partners.
  • Continually evolve how McCain communicates with customers, leveraging digital tools, data-led storytelling and new communication formats.
  • Own Customer Sell-In Excellence
  • Play a hands-on role in customer sell-ins, leading category and marketing input to deliver compelling, insight-rich presentations across Retail, QSR and Foodservice.
  • Influence customer stakeholders through structured, data-driven narratives that clearly articulate the value of McCain’s Big Bet initiatives.
  • Deliver Category Insight for Commercial Planning
  • Provide rigorous, timely analysis of category, consumer and shopper data to support commercial planning and decision-making.
  • Develop, maintain and enhance omni-channel market tracking to support senior commercial leaders with clear, relevant insight.
  • Utilise key data sources—including Kantar, Circana and dunnhumby (Retail); Lumina Intelligence and Circana CREST (Foodservice); alongside PowerBI, SAP BI and other tools—to deliver impactful reporting and recommendations.
  • Track Performance Against Commercial Plans
  • Apply market and customer insight to monitor performance versus agreed commercial KPIs.
  • Build and maintain performance dashboards that translate data into clear, concise and actionable updates for senior stakeholders.
  • Apply Advanced Data & Analytical Capability
  • Demonstrate strong analytical expertise across retail and foodservice data sources, market research, loyalty data, shopper panels and operator insights.
  • Translate complex data into practical, value-driven recommendations that support commercial action.
  • Bring curiosity and pace to the role by exploring and adopting emerging technologies—such as AI-enabled tools—to improve efficiency, accuracy and insight quality.

FAQs

What is the primary responsibility of the Category Manager, Customer Communication?

The primary responsibility is to bring McCain’s Customer Value Proposition to life across various channels, driving brand preference and delivering sustainable customer and business growth through insight-led, omni-channel customer communications.

What qualifications are required for this position?

Candidates should have 3–5 years of experience in Category Management, Commercial Support, Insight, or Data Analytics within FMCG/CPG, retail, or foodservice environments, along with strong analytical and communication skills.

Where is the head office located?

The head office, known as the Customer Experience Centre, is on the outskirts of Scarborough, about 1.5 hours from Leeds City Centre and around an hour from York.

What type of benefits does McCain offer to employees?

McCain offers a generous car allowance, achievable yearly bonuses, an excellent pension plan, flexible holidays, optional health cash plans, a cycle-to-work scheme, and a volunteering day off, among other benefits.

Is there a focus on diversity and inclusion at McCain?

Yes, McCain is committed to being an equal opportunity employer and recognizes that inclusion drives creativity, resilience, and success, making the business stronger.

What tools and data sources are utilized in this role?

The role utilizes key data sources including Kantar, Circana, dunnhumby for retail, and Lumina Intelligence or Circana CREST for foodservice, alongside analytical tools like PowerBI and SAP BI.

What is the company culture at McCain?

The company culture at McCain emphasizes authenticity, trust, collaboration, and the importance of individual contributions to collective success.

How does McCain support professional development?

McCain offers opportunities for development and progression, especially in light of its ambitious 5-year growth plan, encouraging employees to seek out chances to grow within the company.

Are there opportunities for relocation within the company?

Yes, being part of a global business, there are great opportunities to relocate in the future based on employee aspirations and company needs.

How does McCain approach performance monitoring?

The role involves applying market and customer insights to monitor performance against agreed commercial KPIs and building performance dashboards for senior stakeholders.

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McCain Foods

Celebrating real connections through delicious, planet-friendly food

1-10
Employees
1957
Founded Year

Mission & Purpose

At McCain Foods we know the importance that food plays in people's lives - the power it has to uplift and bring people, families, businesses and communities together. Guided by our purpose - Celebrating real connections through delicious, planet-friendly food - we believe that working together with our teams, business and community partners will bring sustainable growth and positive change - today, tomorrow and for generations to come. As a privately owned family company with over 65 years of experience, a presence in over 160 countries and a global team of 20,000+ people, our values and culture are at the heart of everything we do. Our product quality, people and customer dedication help us achieve global sales in excess of CDN $11 billion. Through our investment and innovation, we continue to be a global leader in prepared potato products, including our famous French Fries and appetizers. We are passionate about supporting and developing our people-providing opportunities to grow and learn in their roles, as well as building careers for the long term.