FAQs
What is the purpose of the Consumer Experience Manager position?
The purpose of the Consumer Experience Manager is to work closely with the Sales teams to execute the activation plan for Heineken Beverages offers & brands, ensuring every interaction with consumers is positive and memorable.
What are the key responsibilities of this role?
Key responsibilities include developing customer-centric strategies, creating and implementing a comprehensive draught beer strategy, enhancing the consumer experience, conducting research on consumer behavior, optimizing touchpoints, managing customer feedback, and driving continuous improvement initiatives.
What type of contract is offered for this position?
This position is a permanent contract.
What is the educational requirement for this role?
A degree or diploma in business, marketing, communications, or an equivalent field is required.
How much industry experience is needed for the Consumer Experience Manager position?
A minimum of 5 years of relevant working experience is required.
What skills are essential for this position?
Essential skills include strong management capabilities, strategic and analytical thinking, commercial acumen, and proficiency in MS Office applications.
What percentage of time will the manager spend in trade?
The manager is expected to spend 70% of their time in trade.
What is the location for the Consumer Experience Manager position?
The location for this position is Gauteng.
What values does Heineken Beverages promote in their recruitment process?
Heineken Beverages promotes an organizational culture that recognizes, appreciates, and values inclusion and diversity, and considers the approved Employment Equity Plan and Targets in the recruitment process.
Is there an opportunity for continuous improvement in this role?
Yes, the role involves leading continuous improvement initiatives aimed at enhancing the overall customer experience.