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Content Strategist

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AstraZeneca

Jan 16, 2025

  • Job
    Full-time
    Mid Level
  • Customer Relations
    Marketing
  • Madrid
  • Quick Apply

AI generated summary

  • You need a relevant degree, 3+ years in digital strategy, strong content and project management skills, experience in omnichannel environments, and a digital mindset with SEO and UX knowledge.
  • You will develop content strategies, manage stakeholders, create engaging content, analyze performance, collaborate with teams, and ensure compliance in a regulated environment while driving innovation.

Requirements

  • Bachelor's degree in business management, consultancy, advertising or a related field to work in Digital Marketing and Customer Experience/Engagement.
  • More than 3 years of similar roles experience in the pharmaceutical or other industries (part of a team of digital transformation, customer engagement or omnichannel strategy).
  • Proven experience in content strategy, customer engagement, or a similar role
  • Proven experience managing complex digital ecosystems.
  • Experience in optimizing digital assets and user funnels and working with customer segmentation, propensity modelling and customer personas / journeys.
  • Proven experience in Omnichannel environments
  • Thorough knowledge of effective survey design and experience working with online survey platforms.
  • Digital Mindset with native digital skills and proven digital experience in other markets beyond biomedical companies including global environments.
  • Proven working experience in digital marketing and demonstrable experience leading and managing content strategies for an omnichannel ecosystem.
  • Proven experience in content strategy, customer engagement, or a similar role.
  • Strong writing, editing, and storytelling skills.
  • Excellent project management and organizational skills.
  • Ability to work collaboratively with cross-functional teams.
  • Proficiency in content management systems (CMS) and analytics tools.
  • A deep understanding of customer-centric content strategies.
  • Up-to-date with the latest trends and best practices in online marketing and measurement.
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
  • Highly creative, digital transformation acumen, proven track of excellent omnichannel performance in complex environments.
  • Understanding current and future trends on Omnichannel and Customer Experience strategy and implementation, with experience in developing and escalating those in the pharmaceutical industry.
  • Familiarity with SEO and UX best practices and content optimization techniques.

Responsibilities

  • He/she demonstrates strong intellectual curiosity with an interdisciplinary approach and is responsible to establish an Internal Strategic Consulting mindset, focusing on support business & data-based decision making.
  • Has the capacity to understand what to prioritize, and the leadership skills to manage internal stakeholders’ expectations.
  • Contributes to marketing effectiveness by identifying short-term and long-range opportunities that must be addressed together with the CE & Digital BPs.
  • He/she is part of the Customer Engagement & Customer experience HUB and will coordinate with the team to build best in class UX and CE and seamless integration with overall omnichannel value proposition.
  • As owner of the Above the Brand Content and Service Strategy, he/she is responsible for ideation, content , and, and therefore will work closely with various internal and external partners, such as local and global IT, Content Factory and 3rd party agencies/consultants.
  • Develop and implement content strategies that align with business goals and enhance customer engagement and experience.
  • Conduct research to understand customer preferences, behaviors, and trends.
  • Create and manage a content calendar that supports customer engagement initiatives.
  • Collaborate with CE & Digital BP, marketing and medical teams’ product to ensure a consistent and cohesive content experience across all channels.
  • Analyze content performance metrics and customer feedback to refine and optimize content strategies.
  • Produce high-quality, engaging, and relevant content across various formats, including articles, videos, and more.
  • Lead content brainstorming sessions and workshops to generate innovative ideas.
  • Stay updated with industry trends and emerging content technologies.
  • Advocate for the customer in all content-related decisions and strategies.
  • Brainstorms new and creative growth strategies through digital and omnichannel marketing.
  • Proposes new formats, functionalities or services to enhance user digital experience.
  • Evaluates emerging technologies like AI to improve the quality and efficiency on content creation. Provide thought leadership and perspective for adoption where appropriate.
  • Promotes a culture of digital innovation around the organization.
  • Effectively work across the Commercial interface to successfully build relationships and drive performance collectively through all marketing and sales channels.
  • Collaborate with internal teams, and vendor partners to identify new capabilities to optimize the user experience, expanding the omnichannel ecosystem.
  • Understand how to pair strategy with internal client engagement and external supplier management in a highly regulated environment.
  • Successfully partner with vendors and agencies to ensure the strategy, approaches, and requirements for website/platform transformation and execution are understood and interpreted appropriately for quality delivery and execution.
  • He/she will work closely with the CE & Digital Business partners, Content Platform Specialist, CE Hub Manager, Content Factory and 3rd party agencies, to coordinate content briefing, design & production, approval and delivery.
  • Guarantees that all activities related to the job comply with applicable external and internal regulations (policies, procedures, standards, guidelines, and code of conduct).

FAQs

What is the primary role of a Content Strategist at AstraZeneca?

The primary role is to develop and execute Above the Brand Content and Service strategies to enhance customer engagement and improve overall customer experience.

What qualifications are required for this position?

A Bachelor's degree in business management, consultancy, advertising, or a related field is essential, along with more than 3 years of relevant experience in content strategy, customer engagement, or a similar role.

What skills are necessary for success in this role?

Essential skills include strong writing and storytelling abilities, excellent project management, proficiency in content management systems (CMS) and analytics tools, and a deep understanding of customer-centric content strategies.

Is experience in the pharmaceutical industry necessary?

While more than 3 years of experience in similar roles in the pharmaceutical or another industry is preferred, it is not strictly required; relevant experience in digital transformation and customer engagement in other sectors may also be considered.

Will the Content Strategist be working with external partners?

Yes, the role involves collaborating with external partners such as vendors, agencies, and consultants to optimize content strategy and delivery.

How important is teamwork for this position?

Teamwork is crucial, as the Content Strategist will collaborate with cross-functional teams, including marketing, medical, and innovation teams, to ensure cohesive content experiences.

What types of content will the Content Strategist be producing?

The Content Strategist will produce various types of content, including articles, videos, and other engaging and relevant formats that resonate with the audience.

Is there a focus on digital tools and technologies in this role?

Yes, the role requires a profound knowledge of new digital marketing tools and technologies to innovate and integrate content strategies in an omnichannel environment.

Are there opportunities for innovation in this position?

Yes, the Content Strategist is expected to act as an innovation ambassador, brainstorming new growth strategies and proposing new formats and functionalities to enhance user digital experience.

What is the approach towards compliance for this role?

The Content Strategist must ensure that all activities comply with applicable external and internal regulations, including policies, procedures, and guidelines.

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AstraZeneca

What science can do

Science & Healthcare
Industry
10,001+
Employees

Mission & Purpose

We're transforming the future of healthcare by unlocking the power of what science can do for people, society and the planet. AstraZeneca is a global pharmaceutical company dedicated to improving the health and well-being of people worldwide. With a focus on innovative research and development, AstraZeneca develops and manufactures a wide range of prescription medicines, including treatments for cardiovascular, respiratory, oncology, and other therapeutic areas. Their aim is to transform the lives of patients by discovering, developing, and delivering innovative medicines that address unmet medical needs. AstraZeneca's purpose is to push the boundaries of science and collaborate with healthcare professionals, organisations, and communities to improve patient outcomes and contribute to the advancement of healthcare globally.