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Content Strategist (UK)

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Canva

Yesterday

  • Job
    Full-time
    Mid & Senior Level
  • Marketing
  • London
  • Quick Apply

AI generated summary

  • You need 3-5+ years in content strategy or similar roles, strong analytical skills, stakeholder management, local market knowledge, and experience in dynamic environments, with language skills for effective collaboration.
  • You will prioritize and execute content strategies, ensure quality and relevance, gather feedback, manage performance, lead editorial initiatives, collaborate cross-functionally, and engage with creators.

Requirements

  • 3-5+ years of experience in content strategy, regional business strategy and operations, partnerships, or similar roles within high-growth content, media or marketplace global technology companies.
  • A deep understanding of content, trends, and aesthetics in your region, with a pulse on what resonates with local users.
  • A proactive, solutions-driven approach, capable of balancing strategy with hands-on execution.
  • Exceptional stakeholder management skills, with the ability to align cross-functional teams across regions.
  • Experience working in fast-moving, dynamic environments, comfortable with ambiguity and change.
  • Strong analytical skills to assess content performance and inform strategy adjustments.
  • A track record of successfully managing production workflows, partnerships, and/ or supporting and activating local creators.
  • Language skills and cultural knowledge relevant to your geographic market, with ability to work effectively across different time zones.

Responsibilities

  • Content Strategy & Execution – Prioritise and execute country content strategy and growth levers, owning content health and production for your country to drive relevance, scale, and business impact.
  • Content Quality & Relevance – Ensure that your country’s content meets Canva’s standards, resonates culturally, and supports strategic growth metrics.
  • Feedback & Insights – Gather input from sales, partners, and local peers to refine content strategies and enhance Canva’s country impact.
  • Discovery & Performance – Own your country’s content performance across discovery, editorial ensuring the right local content is surfaced through search, recommendations, and editorial, and optimised for engagement, activation, and retention.
  • Editorial & Trends Leadership – Execute UK’s editorial strategy across surfaces (e.g. Showcases), identifying and activating cultural moments in partnership with Marketing, Social and PR.
  • Cross-Functional Collaboration – Act as a strategic partner to our UK Country Manager and country peers to align priorities, unblock execution, and drive content-led growth.
  • Creator & Partner Engagement – In collaboration with your country community and partnerships managers, build relationships with local creators and partnerships to activate a thriving content ecosystem.

FAQs

Do we support remote work?

Yes, we do remote work but in a hybrid format, allowing Canvanauts to choose the balance that empowers them and their team.

What qualifications are needed for the Content Strategist role?

The ideal candidate should have 3-5+ years of experience in content strategy, regional business strategy and operations, partnerships, or similar roles within high-growth content, media, or marketplace global technology companies.

Will I be working alone or as part of a team?

You will be part of a collaborative environment, working closely with cross-functional teams including SEO, Localisation, Creators, Product, and Marketing, to drive content-led growth.

What skills are required for this position?

Strong analytical skills, exceptional stakeholder management, understanding of local content trends, a proactive approach, and the ability to balance strategy with hands-on execution are required.

What is the work environment like at Canva's London campus?

The Canva London campus features a warm, welcoming environment with a variety of workspaces, home-cooked food from the Head Chef, and opportunities to gather with team mates or work solo.

Is knowledge of local language or culture important for this role?

Yes, having language skills and cultural knowledge relevant to your geographic market is important, as it helps in developing strategies that resonate with local users.

What kind of growth opportunities does this role offer?

This role offers exposure to all aspects of strategy and operations in a high-growth technology company, helping develop advanced strategic thinking skills and hands-on experience with content ecosystems.

Are there any benefits included with the role?

Yes, benefits include equity packages, inclusive parental leave, an annual Vibe & Thrive allowance, and flexible leave options for personal empowerment and wellbeing.

What is the main responsibility of the UK Content Strategist?

The main responsibility is to ensure that Canva has the right strategic content, adapting strategies to support monthly active users (MAU), retention, and revenue impact for the UK market.

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Canva

Design anything. Publish anywhere.

Technology
Industry
1001-5000
Employees
2012
Founded Year

Mission & Purpose

We're a global online visual communications platform on a mission to empower the world to design. Featuring a simple drag-and-drop user interface and a vast range of templates ranging from presentations, documents, websites, social media graphics, posters, apparel to videos, plus a huge library of fonts, stock photography, illustrations, video footage, and audio clips, anyone can take an idea and create something beautiful on Canva on any device, from anywhere in the world. Since our launch in 2013, we’ve had the crazy big goal of making design accessible to everyone. We were founded on the belief that people shouldn't need to understand complex software to unlock their creativity. We’re leveling the playing field and democratizing access to design and visual communication by empowering 100% of the world to communicate in a way that was once limited to the 1%. We've always had a deeper mission surrounding Canva — which we talk about as our 'simple' two-step plan: to build one of the world’s most valuable companies, and to do the most good we possibly can. We're committed to our core value of Being a Force for Good, so as the value of our company grows, so too does our ability to have a positive impact on the world.

Benefits

  • Flexible Work

    Flexible work arrangements, with the opportunity to come together for connection, community and impact.

  • Parental Leave

    Generous parental leave entitlements that put every family at the heart of the experience.

  • Vibe & Thrive

    An annual Vibe & Thrive allowance for you to spend on whatever will support your wellbeing and development - because you know what you need to Vibe and Thrive better than anyone.

  • Force for Good

    A focus on being a Force For Good, with community initiatives and programs, and sustainable practices, including carbon-neutral operations.

  • Epic recharge

    Celebrate 5 years at Canva with a month off and a budget to support your epic recharge.

  • Flexible Leave

    An additional 5 days of paid leave to support our team to balance their work and life commitments.

  • Equity Packages

    Equity packages for you to truly be a part of the Canva journey.