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Copywriter

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Prudential Financial

Jul 26, 2024

  • Job
    Full-time
    Mid-level (3-4 years)
  • Los Angeles, +2
  • Quick Apply

AI generated summary

  • You should possess strong writing skills, creativity, attention to detail, and the ability to convey complex ideas clearly for financial services. Experience in marketing or finance is a plus.
  • You will create compelling written content for marketing materials, ensuring clarity and engagement, while collaborating with teams to meet project goals and deadlines effectively.

Requirements

  • What you’ll need to succeed:
  • Bachelor's degree from an accredited school
  • 3+ years copywriting experience
  • Experience in financial services, life insurance, annuities and advanced or institutional markets is helpful but not required. The desire to learn all of these areas, however, IS required.
  • Demonstrated conceptual ability in digital and offline channels
  • Ability to differentiate between an idea and an execution
  • Proficiency in Microsoft Office suite
  • Detail oriented, sound writing/editorial judgment
  • Clear, concise, and confident verbal communication skills
  • Intellectual curiosity and a team-oriented, collaborative spirit
  • All applicants are requested to provide a link to their portfolio when applying for the position.

Responsibilities

  • Responsibilities include:
  • Brainstorm, strategize, and create content that promotes products and services for Prudential and its US businesses
  • Consult with cross-functional team members and creative leaders to create great copy
  • Establish and enforce Prudential’s brand, messaging, and voice
  • Ensure creative material is well-researched, effective, and consistent with goals and brand standards
  • Present themes and concepts to key stakeholders and business partners, champion that work through to completion, and incorporate learnings for continued improvement
  • Interview business partners, senior executives, subject matter experts and stakeholders to gather the information needed to create effective business messaging
  • Stay current on marketing communications trends in and out of the industry
  • Be in the know about various new media communications methods
  • Understand Prudential’s institutional audiences and how to best communicate with them
  • Recognize the nuances of communicating through all media formats and converting messaging to be applicable across all media
  • Meet or exceed all deadlines and deliverables

FAQs

What is the primary purpose of the Copywriter position at Prudential Financial?

The primary purpose of the Copywriter position at Prudential Financial is to create compelling and concise content that promotes the company's products and services, transforming complex financial information into engaging narratives that inspire consumer action.

What types of businesses will the Copywriter support?

The Copywriter will support one or multiple U.S. businesses, including Group Insurance, Retirement Strategies, Individual Life Insurance, and Prudential Advisors/Retail Advisory Services.

Is prior experience in financial services required for this role?

Prior experience in financial services is not required; however, a strong desire to learn about complex financial products is essential.

What are the key responsibilities of the Copywriter?

Key responsibilities include brainstorming and creating content, collaborating with cross-functional teams, establishing Prudential's brand voice, conducting interviews for information gathering, staying current on marketing trends, and managing multi-step tasks to meet deadlines.

What qualifications are necessary for this position?

Candidates need a bachelor's degree from an accredited school, 3+ years of copywriting experience, proficiency in Microsoft Office, detail-oriented writing skills, strong verbal communication abilities, and a collaborative spirit.

How important is collaboration in this role?

Collaboration is extremely important, as the Copywriter will work closely with design partners and cross-functional teams to concept and execute creative projects.

Are there any specific tools or software that the Copywriter should be proficient in?

The Copywriter should be proficient in the Microsoft Office suite, as it is essential for creating and editing content.

What is the expected salary range for the Copywriter position?

The salary range for this role is from $77,200.00 to $114,800.00, with specific compensation varying based on geographic location, candidate experience, and skills.

Is this position available for remote or hybrid work?

Yes, this role is open to candidates for hybrid or virtual work arrangements.

What should applicants include when applying for this position?

All applicants are requested to provide a link to their portfolio when applying for the position, showcasing their previous work and writing samples.

What initiatives does Prudential Financial promote regarding diversity and inclusion?

Prudential Financial is committed to being an equal opportunity employer, ensuring that all qualified applicants receive consideration for employment without regard to various protected characteristics, thereby supporting a diverse workforce.

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Prudential Financial

Finance
Industry
10,001+
Employees

Mission & Purpose

Prudential Financial (NYSE:PRU) was founded on the belief that financial security should be within reach for everyone, and for over 140 years, we have helped our customers reach their potential and tackle life's challenges for now and future generations to come. Today, we are one of the world’s largest financial services institutions, offering individual and institutional clients a wide array of financial products and services. With operations in the United States, Asia, Europe and Latin America, we are known for delivering on our promises to our customers, and are recognized as a trusted brand and one of the world’s most admired companies. We also have one of the most recognized and trusted brand symbols: The Rock®, an icon of strength, stability, expertise and innovation. We measure our long-term success on our ability to deliver value for shareholders, meet customer needs, and attract and develop the best talent in our industry. We offer an inclusive work environment where employees can develop to their full potential, and give back to the communities where we live and work.