FAQs
What is the primary role of the Copywriter at Plaid?
The primary role of the Copywriter at Plaid is to create and develop marketing assets across various channels, including emails, ads, web pages, and billboards, while ensuring the brand voice is maintained and collaborating with cross-functional teams.
What qualifications are required for this position?
The position requires 6+ years of experience, a linked portfolio of past work, the ability to understand technical content, and experience across various digital marketing channels. Better if candidates have prior B2B and B2C experience.
What kind of projects will the Copywriter work on?
The Copywriter will work on a variety of projects including digital performance marketing channels like display, email, social media (organic and paid), events, web content, and sales collateral.
Is there a salary range for this position?
Yes, the salary range for this position is $118,800 to $164,400 a year, depending on the job's location.
What personal characteristics are desired for this role?
Desired personal characteristics include creativity, passion for the integration of art and copy, critical thinking skills, strong communication abilities, teamwork, and a collaborative spirit.
Does Plaid encourage applicants with non-traditional qualifications?
Yes, Plaid encourages applicants to apply even if their experience does not fully match the job description, as they value unique contributions and diverse backgrounds.
Are there opportunities for skill development and collaboration in this role?
Yes, the role provides opportunities to collaborate closely with designers, other copywriters, and marketing teams, promoting skill development and creative brainstorming.
How does Plaid support diversity and inclusion in hiring?
Plaid is committed to building a diverse team and does not discriminate based on various factors, including race, gender identity, or disability. They encourage applicants from all backgrounds to apply.
Will the Copywriter be involved in A/B testing initiatives?
Yes, the Copywriter will be comfortable creating and iterating on copy for A/B product testing and performance-based marketing tests.
Does this position require experience with agile teams?
Yes, experience working with agile teams is beneficial, as the role involves quick adaptation and iteration in a dynamic environment.