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Copywriter, Performance Marketing

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Meta

1mo ago

  • Job
    Full-time
    Senior Level
  • Design
    Creative Arts & Fashion
  • New York

AI generated summary

  • You need 8+ years in creative roles, AI tool experience, strong portfolio, advanced presentation skills, B2B marketing knowledge, and proficiency in Figma and Adobe Creative Suite.
  • You will lead creative concepts for marketing campaigns, analyze performance data, collaborate with teams, guide agencies, optimize creative, direct visuals, and stay updated on industry trends.

Requirements

  • 5+ years of work experience as a creative in advertising, marketing, editorial or lead in a creative-related occupation
  • Experience with AI and generative AI tools used for creative ideation and production
  • Portfolio that showcases ideate, develop, and refine concept-driven campaigns that drive results, a mastery of art direction, and design principles
  • Proven track record of advanced presentation skills and experience in communicating effectively with a broad range of stakeholders, collaborators, at different levels
  • Understanding of the business-to-business marketing landscape and Meta’s advertising tools
  • Demonstrated experience collaborating effectively with external agencies and cross-functional teams
  • Experience problem-solving and thinking strategically for advertising campaigns
  • Experience managing time-sensitive projects through to completion while balancing evolving priorities and a broad range of stakeholders
  • 8+ years of work experience as a creative in advertising, marketing, editorial or lead in a creative-related occupation
  • Figma, GenAI tools, Adobe Creative Suite including Firefly
  • Bachelor's degree in Advertising Creative, Digital Design, Visual Design, or equivalent experience

Responsibilities

  • Develops and leads creative concepts for ongoing marketing campaigns, ensuring alignment with business objectives and brand strategy
  • Leverages historical campaign performance and trends to inform future creative decisions
  • Works with AI and GenAI tools for creative ideation and production
  • Provides constructive guidance to external agencies and cross-functional teams to ensure high-quality creative output across on- and off-platform deliverables such as digital ads, websites, sales enablement materials
  • Leads regular creative reviews and presentations to internal stakeholders, including leadership
  • Sets the creative inputs across creative testing plans to optimize creative
  • Fosters trusting relationships with cross-functional teams and partners to ensure seamless collaboration and effective communication
  • Develops creative strategy, concepts, and directs visuals (including typography, color palette, and imagery) to support campaign messaging and branding
  • Directs design assets, such as graphics, icons, and illustrations, to enhance campaign visuals
  • Stays up-to-date with industry trends, emerging technologies, and best practices in advertising and marketing and implements relevant insights on the work

FAQs

What is the primary focus of the Copywriter, Performance Marketing role at Creative X?

The primary focus of this role is to drive the development of innovative, concept-driven performance marketing campaigns that engage small and mid-size business audiences across multiple digital platforms.

How many years of experience are required for this position?

A minimum of 5 years of work experience in advertising, marketing, editorial, or a related creative field is required, with a preference for candidates with 8+ years of experience.

What skills are essential for the Copywriter, Performance Marketing position?

Essential skills include creative concept development, experience with AI and generative AI tools, advanced presentation skills, collaboration with agencies and cross-functional teams, and strategic problem-solving for advertising campaigns.

Is there any specific software expertise required for this role?

Yes, experience with tools such as Figma, GenAI, and the Adobe Creative Suite, including Firefly, is preferred.

What type of portfolio is expected for applicants?

Applicants should have a portfolio that showcases their ability to ideate, develop, and refine concept-driven campaigns that drive results, demonstrating a mastery of art direction and design principles.

Will I be working with external creative agencies?

Yes, this role involves providing guidance to external creative agencies and cross-functional teams to ensure high-quality creative output.

What kind of projects will I be managing in this role?

You will be managing time-sensitive projects encompassing digital ads, websites, sales enablement materials, and other marketing deliverables.

What is the expected salary range for this position?

The salary range for this position is $122,000 to $175,000 per year, plus bonus, equity, and benefits.

Does Meta offer any benefits to employees?

Yes, Meta offers a comprehensive benefits package, as well as bonuses and equity, in addition to base compensation.

Is a bachelor's degree required for this position?

A bachelor's degree in Advertising Creative, Digital Design, Visual Design, or equivalent experience is preferred.

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Meta

Technology
Industry
10,001+
Employees
2004
Founded Year

Mission & Purpose

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology.