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Corporate Digital Marketing Manager

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Amadeus

Jan 23, 2025

  • Job
    Full-time
    Senior Level
  • Marketing
  • Madrid
  • Quick Apply

AI generated summary

  • You need a degree, 8+ years in B2B digital marketing, expertise in multichannel campaigns, Google and Meta ads, project management skills, and strong analytical abilities in a multicultural environment.
  • You will manage digital marketing channels, execute campaigns, oversee social media strategies, ensure content alignment, and provide data-driven governance for effective performance.

Requirements

  • University degree, experience in B2B and digital marketing. Post-graduate studies in Marketing is a plus
  • Demonstrated success owning the strategy, framework, development, and execution for global, multichannel campaigns, especially in social media and search
  • 8+ years of experience in Marketing, with a focus on digital channel activation
  • Proven experience in developing and implementing paid campaigns in B2B marketing
  • Good knowledge of all different digital marketing channels
  • Good knowledge and experience with online marketing tools and best practices
  • Critical thinker and problem-solving skills
  • Team player
  • Good time-management skills
  • Great interpersonal and communication skills
  • Experience in a multi-national, multi-cultural environment
  • Advanced English, and strong English writing skills
  • Experience working with Google paid ad campaigns, Meta platform ads and LinkedIn and X campaigns with budget and P&L responsibility
  • Proven track record defining objectives, planning, launching, managing and optimizing Ads campaigns, consistent and proven track record with paid social display build outs, targeting and segmentation strategies, campaign ramp up and expansion, budget growth, revenue scaling and conversion optimization
  • Excellent project management skills, commitment to deadlines and processes and policies
  • 8+ yrs in digital marketing with leading tools, experience measuring the success of Paid Media efforts
  • Experience collecting and analyzing data, making recommendations for improvements, changes, new initiatives and promoting change across an organization
  • Experience of short-, mid-, long- term planning and strategy development based on the company objectives

Responsibilities

  • Organic and paid digital marketing & communication execution
  • Manage corporate digital channels (excluding websites) both strategically and operationally to ensure the most effective use of each channel
  • Oversee and execute organic social media presence, includes implementing a social media strategy and evolving the company's social media presence and engagement
  • Plan and execute always-on paid search and paid social media campaigns aligned to corporate themes and business priorities with the objective of building brand awareness of Amadeus.
  • Has experience and deep knowledge of working with each search and social media company and their platforms, executing, managing & monitoring paid and organic activity in each channel, and is an astute budget manager, ensuring that we maximize the impact of our budget.
  • Project management
  • Have a firm understanding of agile methodology project management to enable collaboration with other project managers and key stakeholders.
  • Possess strengths in relationship-building and stakeholder relationship management to ensure alignment and awareness of paid search and social media activities across the company to ensure goals and expectations are clear and tracked
  • Work with and oftentimes lead external agency and internal teams to ensure timely delivery of high-quality outputs with effective results.
  • Is organized in asset management and use of digital tools to make sharing, reviewing, editing and finalizing content and reports simple and streamlined.
  • Content consultant for each digital channel
  • Believes that one size does not fit all when it comes to content for digital channels, and has a strategic understanding that each digital channel serves its own purpose, resonates with audiences in different ways and that the same message can be delivered in multiple ways to be most effective with a variety of target audiences
  • Needs to be confident and comfortable providing guidance about content that aligns to our brand and will increase user engagement, and can spearhead efforts to gather employee- or user-generated content
  • Serves as an advocate for high-quality content and messaging that reflects a unique personality aligned to our brand voice, and understands how to lead by example when it comes to best practices in our digital channels
  • Governance, evaluation & measurement
  • Create and enforce governance to streamline Amadeus’s approach, positioning and voice across its digital channels
  • Instill a discipline of having a data-led approach in evaluating, measuring and improving the performance of the corporate digital channels.
  • While this role will not execute all digital marketing campaigns across the company, it is responsible for providing governance and guidelines for paid and organic digital media implementation across the organization, configuring digital ad campaigns, monitoring them to ensure performance goals are realistic and being met, and proactively leading internal stakeholders towards success when they are leveraging the Amadeus corporate digital channels.

FAQs

What is the primary responsibility of the Corporate Digital Marketing Manager?

The primary responsibility is to strategize and execute high-performing organic and paid social media campaigns, as well as search and digital media advertising to build and maintain awareness of Amadeus among key audiences.

What qualifications are required for this position?

A university degree with experience in B2B and digital marketing is required, along with a demonstrated success in owning strategy and execution for global, multichannel campaigns.

How many years of experience are required for this role?

A minimum of 8 years of experience in marketing with a focus on digital channel activation is required.

Is knowledge of specific digital marketing tools necessary?

Yes, good knowledge and experience with various online marketing tools and best practices are required.

What languages are required for the Corporate Digital Marketing Manager role?

Advanced English and strong English writing skills are required.

Does the job involve project management responsibilities?

Yes, the role requires a firm understanding of agile project management methodology and the ability to collaborate with other project managers and key stakeholders.

What kind of content strategy is expected for this position?

The manager should have a strategic understanding that each digital channel serves its own purpose and must provide guidance about content that aligns with the brand and increases user engagement.

What kind of work environment can employees expect at Amadeus?

Amadeus fosters a caring environment that nurtures both a fulfilling career and personal life, providing support for employees.

What benefits does Amadeus offer?

Amadeus offers attractive remuneration packages, including salary, bonus, equity, benefits, flexible working models, and opportunities for learning and professional growth.

How can candidates apply for the Corporate Digital Marketing Manager position?

Candidates can create a candidate profile, upload their CV, and apply through the Amadeus application portal.

Technology
Industry
10,001+
Employees
1987
Founded Year

Mission & Purpose

Amadeus is a leading provider of advanced technology solutions for the global travel industry. Their innovative solutions empower travel agencies, airlines, hotels, and other travel service providers to streamline their operations, enhance customer experiences, and drive business growth. Amadeus offers a wide range of products and services, including reservation systems, airline IT solutions, travel agency platforms, hotel distribution systems, and travel data analytics. Their ultimate mission is to shape the future of travel by delivering cutting-edge technology solutions that enable seamless and personalised travel experiences. With a deep understanding of the industry and a commitment to innovation, Amadeus strives to transform the way people plan, book, and experience travel, while helping businesses thrive in the dynamic and competitive travel landscape.

Culture & Values

  • Customer first

    We listen carefully and work as partners. We keep our promises. We’re committed to our customers’ success.

  • Working together

    We respect and embrace diversity of all people and cultures. We collaborate across teams. We communicate clearly and act decisively.

  • Taking responsibility

    We’re accountable for our own work. We act as owners and use company resources carefully. We keep developing our skills.

  • Aiming for excellence

    We strive for outstanding results in a competitive market. We learn from our mistakes. We innovate and welcome change.

Benefits

  • Annual bonus

    Rewarding your work.

  • Equity plans

    To share in what you build.

  • Wellbeing programs

    Keeping you healthy.

  • Learning environment

    Always be excited to work at Amadeus.

  • Flexible workplace

    Because life comes first.