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Creative Director

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White Cap

22d ago

  • Job
    Full-time
    Expert Level
  • Marketing
    Creative Arts & Fashion
  • Atlanta

AI generated summary

  • You need a BS/BA, 9+ years in related fields, 7+ in creative leadership, agency experience, omni-channel marketing knowledge, and collaboration skills for effective solutions.
  • You will create and oversee high-quality creative assets, ensure brand consistency, collaborate with teams, manage projects, and mentor associates while staying updated on design trends.

Requirements

  • Typically requires BS/BA in a related discipline. Generally 9+ years of experience in a related field, including several years in a management/supervisory capacity.
  • 7+ years of progressive experience in creative leadership roles.
  • Prior agency experience preferred.
  • Extensive knowledge of omni-channel marketing, digital/mobile design, direct marketing, and print publications (including catalogs).
  • Proven ability to develop and execute creative concepts that drive engagement and align with strategic marketing goals.
  • Strong collaboration skills with cross-functional teams to translate business needs into effective creative solutions.

Responsibilities

  • Develops content and executes design by creating high-quality creative assets—including digital, print, videography, and photography—while translating complex ideas into visually compelling formats, maintaining high standards for design and storytelling, and ensuring accurate digital asset management.
  • Leads the development and execution of creative concepts that align with brand strategy and business objectives. Manages creative teams supporting all omni-channel marketing communication initiatives. Oversees graphic design, videography, photography, and all creative processes.
  • Ensures brand consistency across all channels, campaigns, and materials by serving as a creative advisor to marketing and leadership teams, influencing visual identity and messaging direction, and owning creative strategies that support brand positioning, development, and growth.
  • Collaboration with marketing, sales, and field teams to develop creative solutions, collaborate with external agencies and vendors for seamless execution, act as a creative liaison balancing business priorities with design integrity and audience relevance, and own the creative project management process to ensure efficient production of assets.
  • Monitors emerging design trends, tools, and technologies to ensure creative output remains modern and competitive, introduce new ideas and formats to enhance brand storytelling and engagement, evaluate performance metrics and feedback to refine future work, and manage internal relationships to ensure an effective and efficient creative development process.
  • Manages the performance of associates and recognizes, trains, coaches, counsels, and takes corrective action when warranted.

FAQs

What is the primary responsibility of the Creative Director at White Cap?

The primary responsibility of the Creative Director is to shape and execute the company’s creative vision across all marketing channels, leading creative teams to develop compelling content that strengthens brand identity and drives engagement.

What qualifications are preferred for this position?

Preferred qualifications include 7+ years of progressive experience in creative leadership roles, prior agency experience, extensive knowledge of omni-channel marketing, and the proven ability to develop and execute creative concepts that align with strategic marketing goals.

How much travel is required for this role?

Typically, the role requires 5% to 20% overnight travel.

What type of education is required for the Creative Director position?

The position typically requires a BS/BA in a related discipline.

What are the working conditions like for this role?

The work environment is located in a comfortable indoor area, with most time spent sitting comfortably. There are frequent opportunities to move about, and any unpleasant conditions would be infrequent and not objectionable.

How does the Creative Director collaborate with other teams within the company?

The Creative Director collaborates closely with marketing, sales, and field teams to develop creative solutions and acts as a creative liaison to ensure that business priorities are balanced with design integrity and audience relevance.

What is the role of the Creative Director in maintaining brand consistency?

The Creative Director ensures brand consistency across all channels, campaigns, and materials by serving as a creative advisor, influencing visual identity and messaging direction, and owning creative strategies that support brand positioning, development, and growth.

What tools and technologies should the Creative Director be familiar with?

The Creative Director should be knowledgeable about emerging design trends, tools, and technologies to ensure modern and competitive creative output.

What are the performance management responsibilities of the Creative Director?

The Creative Director is responsible for managing the performance of associates, which includes recognizing, training, coaching, counseling, and taking corrective action when warranted.

What is the company's stance on diversity and equal opportunity?

White Cap is an Equal Opportunity Employer, considering qualified candidates without regard to age, race, religion, color, sex, sexual orientation, gender, gender identity, national origin, ancestry, citizenship, protected veteran or disability status, or any factor prohibited by law.

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White Cap

Building Trust on Every Job

Real Estate
Industry
5001-10,000
Employees

Mission & Purpose

White Cap is a one-stop-shop providing concrete accessories and chemicals, tools and equipment, building materials and fasteners, erosion and waterproofing and safety products to professional contractors. From hard-to-find products to technical expertise to jobsite training, White Cap supports professional contractors in non-residential, residential and infrastructure end markets with everything they need to keep their projects moving on time, on budget, and as safely as possible. As the leading North American distributor for professional contractors, the White Cap family consists of multiple brands in the U.S. and Canada. White Cap operates approximately 450 branches across North America with more than 9,500 employees supporting approximately 200,000 customers across 15 construction trades.