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Creative Director, Marketing

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Duolingo

1mo ago

  • Job
    Full-time
    Expert Level
  • Marketing
    Creative Arts & Fashion
  • London

AI generated summary

  • You have 12+ years in creative leadership, proven campaign success, global brand experience, strong communication skills, and a portfolio showcasing craft and storytelling. Relocation to NYC or London is required.
  • You will drive creative work, mentor a team, develop campaign concepts across channels, collaborate with marketing teams, oversee project quality, and inspire with trends and brand strategies.

Requirements

  • 12+ years in brand/creative roles with significant time leading other creative leaders; proven success shipping integrated campaigns across a wide range of budgets at a high bar.
  • Demonstrated ability to set vision, influence senior stakeholders, and connect creative decisions to strategy, KPIs, and ROI.
  • A track record of turning insights into iconic, culture‑driving ideas and guiding multi‑disciplinary teams from concept to launch.
  • Excellent communication and feedback skills; you simplify complex topics, make fast, sound calls, and bring others along.
  • Experience managing agencies and external partners across markets, with a reputation for raising quality and speed.
  • The ability to work from or relocate to New York City or London, UK.
  • Experience working with IP-led brands.
  • Global brand experience, including creative leadership across multiple regions and cultures.
  • A portfolio demonstrating world‑class craft and storytelling— work that drives buzz and earned media attention instead of relying on paid channels for distribution.
  • Deep familiarity with social media and creator ecosystems, and how to translate cultural signals into breakthrough brand ideas.
  • Experience establishing clear creative operating mechanisms with marketing, product, and design partners.

Responsibilities

  • Drive all creative work in the Marketing function, ensuring it consistently ladders up to the company strategy and moves key brand and business metrics.
  • Lead, mentor, and grow a team of creatives; set a high bar for craft, narrative, and taste while creating space for diverse voices and experimentation.
  • Turn great ideas into end‑to‑end campaign concepts; guide direction across channels (social, video, experiential, partnerships), from insight to execution.
  • Partner with Brand Marketing to shape briefs, make strategic trade‑offs, and deliver work that’s part of culture and drives brand love and growth.
  • Partner with Growth Marketing to build a performance marketing creative studio enabling our user acquisition efforts across the globe.
  • Partner with our Country Marketing team to lead and evolve our global agency roster; ensure scopes, standards, and handoffs produce A+ creative worldwide.
  • Oversee creative feedback and quality across all project stages; provide clear, timely decisions that keep momentum without sacrificing excellence.
  • Inspire the organization with industry trends, creative references, and new platforms; codify what’s “on‑brand” and how we measure brand success.

FAQs

What is the primary mission of Duolingo?

The primary mission of Duolingo is to develop the best education in the world and make it universally available.

What will the Creative Director, Marketing be responsible for?

The Creative Director, Marketing will set the creative vision for Duolingo’s brand building and marketing efforts, leading a team to deliver culturally resonant, high-impact work across various channels.

How many years of experience are required for this position?

A minimum of 12 years of experience in brand/creative roles is required, with significant time spent leading other creative leaders.

Is experience with global branding important for this role?

Yes, global brand experience, including creative leadership across multiple regions and cultures, is an exceptional qualification for this role.

What types of creative projects will this role oversee?

This role will oversee end-to-end campaign concepts across channels such as social media, video, experiential, and partnerships.

Will the Creative Director be involved in mentoring a team?

Yes, the Creative Director will be responsible for leading, mentoring, and growing a team of creatives while setting a high standard for craft and narrative.

What cities should applicants be willing to work from or relocate to?

Applicants should be willing to work from or relocate to New York City or London, UK.

Is experience with social media and creator ecosystems necessary for this role?

Yes, deep familiarity with social media and creator ecosystems is important, particularly in translating cultural signals into breakthrough brand ideas.

What type of work should candidates demonstrate in their portfolio?

Candidates should have a portfolio demonstrating world-class craft and storytelling, with work that drives buzz and earned media attention rather than relying solely on paid channels for distribution.

Does Duolingo provide any assistance for interview accommodations?

Yes, Duolingo will do everything reasonable to ensure that interviews assess skills fairly and accurately and provides contact information for assistance with accommodations.

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Duolingo

Duolingo is the world's most popular way to learn a language.

Technology
Industry
501-1000
Employees
2011
Founded Year

Mission & Purpose

Duolingo is the world’s most popular way to learn a language. Our mission is to develop the best education in the world and make it universally available. Founded in 2011 by Luis von Ahn and Severin Hacker, Duolingo is the most downloaded education app in the history of the App Store and in 2019 became the top-grossing education app worldwide. The app has been awarded Apple's iPhone App of the Year and Android's Best of the Best. Learning a new language used to be expensive; we believe it should be free. Over 1.2 billion people are learning a second language and most of them are learning English to improve their lives. Learning a new language is hard; we believe it can be fun. We use bite-sized lessons that feel like playing a game to keep our learners motivated. With over 500 million learners we have unprecedented data insights on how people learn. Our teams of language learning scientists, machine learning engineers, and AI experts use this data to constantly improve our effectiveness. We’re building a future in which the highest-quality education is accessible to all. Duolingo has raised US $138 million from investors including Union Square Ventures, Capital G (formerly Google Capital), NewView Capital, Kleiner Perkins Caufield & Byers, Drive Capital, Ashton Kutcher and Tim Ferriss.