Creative Director, Retail Design

the LEGO Group

Nov 18

Applications are closed

Job
Full-time
Expert Level
Design
Creative Arts & Fashion
London

Requirements

Strong experience leading retail build for global lifestyle or consumer brands.
A demonstrated history of providing innovative, high-quality, experiential retail concepts across retail formats, markets, and geographies.
Excellent communication, presentation, and leadership skills, with the ability to influence senior collaborators.
Strong organization and planning capabilities, balancing creativity with structured execution.
Proficiency in software used to build creative projects such as Adobe Creative Suite, VectorWorks, SketchUp, Cinema 4D.
A passion for building excellence, storytelling, and the LEGO brand.
Bachelor’s or Master’s degree or equivalent experience in Architecture, Interior Build, or a related creative field.
15+ years in global retail build and development or creative leadership roles.
Experience managing cross-functional teams and agency partnerships.
Verified experience in crafting and introducing retail concepts within a range of markets.
Willingness to travel internationally.

Responsibilities

Lead concept and localization development of new LEGO Store formats, ensuring they reflect the LEGO brand and meet local market needs.
Develop global guidelines that define how the LEGO brand comes to life across retail formats and regions.
Collaborate cross-functionally with partners across Building, Marketing, Visual Merchandising, Operations, Construction, and Real Estate to deliver cohesive and immersive store environments.
Encourage, mentor, and empower a team of designers and external creative agencies, encouraging a culture of inclusivity, growth, and excellence in execution.
Monitor global retail and creative trends to inform forward-thinking strategies across physical retail environments, ensuring LEGO stays at the forefront of experiential development.
Champion innovation and sustainability by integrating emerging built trends, materials, and technology into our physical spaces.
Manage budgets, resources, and timelines to build projects efficiently and to the highest standards.
Ensure compliance and quality, aligning builds with regulatory requirements, balanced practices, company compliance policies, brand values, and quality standards.

FAQs

What is the application deadline for the Creative Director, Retail Design position?

Applications for this role will close on Friday, 5th December 2025.

What are the core responsibilities of the Creative Director, Retail Design?

The core responsibilities include leading the development of new LEGO Store formats, creating global guidelines for retail environments, collaborating cross-functionally, mentoring a team, monitoring retail trends, championing innovation and sustainability, managing budgets and timelines, and ensuring compliance and quality.

What qualifications are required for this role?

A Bachelor’s or Master’s degree or equivalent experience in Architecture, Interior Build, or a related creative field, along with 15+ years in global retail build and development or creative leadership roles.

What skills are essential for this position?

Essential skills include strong communication and leadership abilities, organizational and planning capabilities, proficiency in creative software, and a passion for storytelling and the LEGO brand.

Is international travel required for this position?

Yes, there is a requirement to be willing to travel internationally.

What benefits does the LEGO Group offer to employees?

The LEGO Group offers enhanced paid leave options, life and disability insurance, resources for physical and mental wellbeing, a generous colleague discount, a bonus scheme for meeting goals, and a hybrid work policy.

How does LEGO prioritize diversity and inclusion within its workplace?

The LEGO Group strives to create a diverse, dynamic, and inclusive culture of play, where everyone feels safe, valued, and has a sense of belonging.

Will the hiring team discuss the hybrid work policy during the recruitment process?

Yes, the hiring team will discuss the hybrid work policy and role eligibility during the recruitment process.

Are applicants from all backgrounds encouraged to apply?

Yes, the LEGO Group seeks to encourage applicants from all backgrounds to apply for roles in their team.

What is the LEGO Group's commitment to children's rights?

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing globally and requires candidates offered positions with high engagement with children to take part in Child Safeguarding Background Screening as a condition of the offer.

the LEGO Group

Our mission is to inspire and develop the builders of tomorrow.

Manufacturing & Electronics

Industry

10,001+

Employees

Mission & Purpose

We are the LEGO Group, the company behind the world’s most loved LEGO® bricks. Our brand name derived from the two Danish words Leg Godt, which mean “Play Well”. We’ve been sparking imaginations and inspiring the builders of tomorrow since 1932. This is our mission and what motivates our colleagues around the world every day. Today, we remain proudly family-owned with headquarters in Billund, Denmark. We have regional hubs in Boston, USA; London, UK; Shanghai, China; and Singapore, as well as 7 manufacturing facilities around the world. These places are home to 28,000+ colleagues in everything from design and engineering to digital technology and marketing. Together we learn, imagine and build – creating play experiences that are sold in over 130 countries worldwide. A purposeful and responsible global brand where creativity helps to inspire builders all around the world. Just imagine being part of that!