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Creative Tech |Digital MKT Strategist (Hybrid)

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Devoteam

Aug 22, 2024

Applications are closed

  • Job
    Full-time
    Mid Level
  • Marketing

Requirements

  • - A Bachelor's or Master's degree in Marketing, Business, Advertising or a related field.
  • - Minimum of 4 years of experience in digital marketing with a focus on managing performance and own media campaigns.
  • - Proven track record of successfully managing digital marketing campaigns and driving measurable results.
  • - Strong capability in both qualitative and quantitative analysis.
  • - Ability to interpret data and make data-driven decisions to enhance user experience and boost conversion rates.
  • - Excellent interpersonal skills with the ability to collaborate effectively across various departments.
  • - Must be able to articulate complex concepts and strategies to a broad range of stakeholders.
  • - Must be adaptable to a fast-paced and ever-changing environment.
  • - A commitment to staying up-to-date of the latest trends in digital marketing is essential.

Responsibilities

  • Developing and implementing digital marketing strategies aligned with business objectives
  • Managing digital performance campaigns across various channels such as email social media, and display advertising
  • Execute and refine owned channel personalization strategies, leveraging marketing automation tools
  • Develop and implement strategies that align with user behaviors and preferences
  • Analyzing campaign performance metrics and optimizing strategies to maximize ROI and achieve KPIs
  • Collaborating with cross-functional teams including content creators, designers, and developers to ensure campaign success
  • Staying updated with industry trends, emerging technologies, and best practices to continuously improve digital marketing efforts
  • Monitor and interpret test results that reveal trends and insights for strategy optimization, which in turn drives revenue growth and enhances overall customer experiences

FAQs

What is the primary mission of the Digital Marketing Manager role?

The primary mission is to lead brand awareness, engagement, and conversion campaigns while shaping the online presence of the company through effective digital marketing initiatives.

What educational background is required for this position?

A Bachelor's or Master's degree in Marketing, Business, Advertising, or a related field is required.

How many years of experience are necessary for applicants?

A minimum of 4 years of experience in digital marketing, with a focus on managing performance and owned media campaigns, is necessary.

What types of digital marketing campaigns will I be managing?

You will be managing various digital performance campaigns across channels such as email, social media, and display advertising.

What tools and platforms should candidates be familiar with?

Candidates should be familiar with Google Ads (Search, App, Display, Youtube), Facebook Ads, TikTok Ads, LinkedIn Ads, Affiliate Marketing methods, Google Analytics, Campaign Manager, SA360, Google Data Studio, and Adobe Campaign.

Is collaboration important in this role?

Yes, excellent collaboration and communication skills are vital, as the role involves working closely with cross-functional teams including content creators, designers, and developers.

What analytical skills are required for this position?

Strong capabilities in both qualitative and quantitative analysis are required, along with the ability to interpret data and make data-driven decisions to enhance user experience and boost conversion rates.

What is the work model for this position?

The position operates on a hybrid model, requiring 3 days a week in the Lisbon office.

Does the company promote diversity and equal opportunities?

Yes, Devoteam actively promotes equal opportunities, diversity, and fights against all forms of discrimination, believing that diversity contributes to creativity and excellence.

Where can I find more information about Devoteam?

Additional information can be found on the company website at https://www.devoteam.com/expertise/creative-tech/.

Consulting
Industry
10,001+
Employees
1995
Founded Year

Mission & Purpose

Devoteam is a leading consulting firm focused on digital strategy, tech platforms, data and cybersecurity. By combining creativity, tech, and data insights, we empower our customers to transform their business and unlock the future. With 25 years’ experience and more than 10,000 employees across Europe, the Middle East and Africa, Devoteam promotes responsible tech for people and works to create better change. Creative tech for Better Change