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CRM, Campaign & Lead Management Coordinator

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Nissan Motor Corporation

Feb 7

  • Job
    Full-time
    Mid & Senior Level
  • Data
    Marketing
  • Amsterdam
  • Quick Apply

AI generated summary

  • You need a Bachelor's in Business, Marketing, or Data Analytics, CRM experience, data analysis skills, attention to detail, communication abilities, and fluency in English; knowledge of another language is a plus.
  • You will coordinate lead management campaigns, oversee CRM data accuracy, analyze customer trends, collaborate with teams, implement strategies, and ensure compliance while enhancing customer satisfaction.

Requirements

  • Bachelor's degree in Business Administration, Marketing, Data Analytics, or a related field.
  • Proven experience in CRM management, data analysis & project management or a similar role.
  • Proficiency in CRM systems (e.g., Adobe Campaign, Salesforce Marketing Cloud, Microsoft Dynamics) and data analytics tools is a plus.
  • Strong analytical skills with the ability to interpret complex data sets and provide actionable insights.
  • Excellent attention to detail and a high level of accuracy in data management.
  • Solid understanding of data privacy and protection regulations (e.g., GDPR).
  • Effective communication and interpersonal skills to collaborate with diverse stakeholders.
  • Proactive and self-motivated with the ability to prioritize tasks and work independently.
  • Fluency in English; knowledge of French, (or) Dutch, (or) Swedish, (or) Danish (or) Norwegian is highly desirable.

Responsibilities

  • Coordinate with marketing teams with the objective to boost collection of leads in order to achieve COT ambitions.
  • Set up and monitor lead management campaigns.
  • Coordinate with cross-functional teams (Sales, After Sales, marketing, dealers, etc.) on lead management requirements.
  • Setup and follow efficient monitoring to track performance of implemented strategies.
  • Oversee the CRM system and ensure data integrity, accuracy, and consistency.
  • Implement a fully integrated customer centric contact strategy for sales and AS to ensure a seamless customer journey and maximize customer conquest and retention.
  • Monitor and analyze customer data, identifying trends and opportunities for improvement.
  • Develop and implement CRM strategies to enhance customer satisfaction, loyalty, and retention.
  • Collaborate with internal stakeholders to align CRM activities with business objectives and campaigns.
  • Implementation of the My NISSAN relationship program (Nissan Digital Customer Account).
  • Conduct data analysis to extract meaningful insights and provide actionable recommendations.
  • Prepare regular reports and dashboards to track CRM performance metrics and KPIs.
  • Identify areas for improvement based on data analysis and propose actionable solutions.
  • Assist in forecasting and budgeting processes related to CRM and data initiatives.
  • Ensure the accuracy, completeness, and consistency of customer data.
  • Perform data cleansing and validation processes to maintain high data quality standards.
  • Stay updated on data protection regulations and ensure compliance in data management practices.
  • Continuously monitor data entry processes and provide training to improve data capture accuracy.
  • Designing, implementing, and optimizing strategies that enhance customer satisfaction and loyalty throughout the customer lifecycle.
  • Bridging the gap between customer expectations and the company's service delivery, ensuring a seamless and personalized experience.
  • Collaborate with the sales, after sales and marketing teams to align CRM initiatives with their strategies.
  • Support the implementation of CRM campaigns, including customer segmentation and targeting.
  • Work closely with IT teams to troubleshoot technical issues related to CRM and data management.
  • Provide training and guidance to internal stakeholders on CRM best practices and processes.

FAQs

What is the role of the CRM, Campaign & Lead Management Coordinator at Nissan?

The role involves managing customer relationship management (CRM) activities, overseeing data-related processes, optimizing customer databases, implementing data-driven strategies, and supporting sales and marketing objectives.

What qualifications are needed for this position?

A Bachelor's degree in Business Administration, Marketing, Data Analytics, or a related field is required, along with proven experience in CRM management, data analysis, and project management.

Which CRM systems and tools should candidates be proficient in?

Candidates should be proficient in CRM systems such as Adobe Campaign, Salesforce Marketing Cloud, or Microsoft Dynamics, as well as data analytics tools.

Is knowledge of any specific languages required for this position?

Fluency in English is required, and knowledge of French, Dutch, Swedish, Danish, or Norwegian is highly desirable.

How important is attention to detail for this role?

Attention to detail is crucial, as the position requires a high level of accuracy in data management and analysis.

What type of data-related tasks will the coordinator be responsible for?

The coordinator will oversee data integrity, conduct data analysis, prepare reports and dashboards, ensure data quality, and maintain customer data compliance with regulations like GDPR.

Will the coordinator work with other teams within the company?

Yes, the role involves cross-functional collaboration with sales, aftersales, and marketing teams to align CRM initiatives with business strategies.

What are some key responsibilities related to lead management?

Key responsibilities include coordinating with marketing teams to boost lead collection, setting up and monitoring lead management campaigns, and tracking the performance of implemented strategies.

Does the position involve training or support for other employees?

Yes, the coordinator will provide training and guidance to internal stakeholders on CRM best practices and processes.

What is Nissan's commitment to diversity and inclusion?

Nissan is committed to being a diverse, equitable, and inclusive company, empowering everyone to bring their authentic selves to work and valuing the opinions and contributions of each individual.

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Nissan Motor Corporation

Driving innovation to enrich people’s lives.

Automotive
Industry
10,001+
Employees
1933
Founded Year

Mission & Purpose

Nissan is a renowned automotive manufacturer with a global presence, known for producing a wide range of vehicles including cars, trucks, and electric vehicles. With a focus on innovation, Nissan strives to deliver exceptional performance, cutting-edge technology, and sustainable mobility solutions. Their ultimate mission is to enrich people's lives by providing reliable and high-quality vehicles that cater to diverse customer needs and preferences. Nissan's purpose is to shape the future of mobility, embracing electric and autonomous technologies, while prioritising safety, environmental sustainability, and customer satisfaction. Through continuous research, development, and collaboration, Nissan is committed to creating a sustainable and connected automotive ecosystem that enhances the driving experience and contributes to a more sustainable world.