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Customer Marketing Coordinator

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Burberry

Dec 12

  • Job
    Full-time
    Junior & Mid Level
  • Customer Relations
    Marketing
  • London

AI generated summary

  • You should have experience in customer marketing or CRM, strong organizational skills, the ability to manage multiple stakeholders, detail-oriented problem-solving, and a passion for luxury retail.
  • You will coordinate calendars, manage content for campaigns, track deliverables, assist with email and web readiness, analyze performance, and ensure clear documentation and stakeholder communication.

Requirements

  • Good experience in customer marketing, CRM, digital marketing or campaign coordination.
  • Strong organisational skills with the ability to manage multiple stakeholders and timelines.
  • Comfortable working with briefs, content workflows and cross-functional teams.
  • Detail-oriented with good problem-solving and follow-through skills.
  • Strong communicator who can keep teams aligned and up to date.
  • Interest in customer journeys, CRM, content and digital experience and previous experience in luxury/fashion/retail preferable.

Responsibilities

  • Calendar Coordination & Planning Support
  • Support the planning and briefing of 1:Many customer outreach (Email and Messaging) across full price, outlet and regional communications.
  • Maintain clear documentation, trackers and updates so all teams have visibility on plans and progress and ensuring accuracy and alignment with Marketing, Commercial and Regional updates.
  • Coordinate regional needs and consolidate inputs to help shape global campaign briefs and timings.
  • Assist with planning and briefing for .com customer pages, service-led destinations and campaign storytelling content.
  • Track deliverables and deadlines, following up with stakeholders to ensure on-time delivery and clear handovers.
  • Coordinate with the Customer Marketing manager and CRM orchestration team on audience requirements, segmentation inputs and personalisation needs.
  • Content Coordination & Delivery Management
  • Organise and manage content inputs for customer campaigns, consolidating requests from Customer Marketing, Regional CE, Retail CRM and Digital teams.
  • Assist in the execution of the customer content process: mapping needs, preparing briefs, tracking production, routing for approvals and supporting delivery to Customer teams.
  • Partner with Creative, Production and Digital Content teams to ensure assets fit channel requirements and support the customer experience.
  • Execution & Operational Support
  • Support campaign delivery and readiness across email, messaging and .com, working in partnership with CRM, Production teams and Digital teams.
  • Assist with QA processes for campaign assets, links, content accuracy and page readiness, where necessary.
  • Reporting & Performance Coordination
  • Analysis campaigns and experiences and report on performance for monthly, quarterly and campaign-level reporting.
  • Ensure reports and insight are shared with internal stakeholders and Regions in a clear and consistent way.
  • Work with Customer Insight and D&A teams to ensure data sources and reporting templates are up to date.

FAQs

What is the primary purpose of the Customer Marketing Coordinator role?

The primary purpose of the Customer Marketing Coordinator role is to support the execution and coordination of global and regional customer outreach, ensuring smooth delivery of campaign briefs, content, and customer communication across various channels.

What teams will the Customer Marketing Coordinator be working with?

The Customer Marketing Coordinator will connect and collaborate with Marketing, Digital, CRM, Merchandising, and Regional teams to keep plans aligned and ensure efficient and timely content delivery.

What responsibilities does the Customer Marketing Coordinator have regarding campaign execution?

The responsibilities include planning and briefing customer outreach, maintaining documentation and trackers, coordinating regional needs, supporting content management, and assisting with campaign delivery and readiness across various platforms.

What are the key skills required for this role?

Key skills required include strong organizational abilities, attention to detail, problem-solving, effective communication, and experience in customer marketing, CRM, or digital marketing.

Is experience in the luxury or fashion sector preferable for this position?

Yes, experience in luxury, fashion, or retail is preferable for the Customer Marketing Coordinator role, as it provides valuable context for the position.

What does the reporting and performance coordination involve?

Reporting and performance coordination involves analyzing campaigns and experiences, reporting on performance for various timeframes, and ensuring that insights are communicated clearly with stakeholders and regions.

Will this role involve any quality assurance processes?

Yes, the Customer Marketing Coordinator will assist with QA processes for campaign assets, ensuring links, content accuracy, and page readiness.

What kind of educational background is preferred for this role?

While the job description does not specify a particular educational background, a background in marketing, communications, or a related field is generally preferred.

Are there opportunities for growth within this role?

Yes, as the role positions individuals at the center of customer marketing functions, it offers opportunities for professional growth and development within the organization.

What kinds of communication channels will the Customer Marketing Coordinator use?

The Customer Marketing Coordinator will work primarily with email, messaging, and the company website (.com) for customer communication.

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Burberry

Fashion & Arts
Industry
10,001+
Employees
1856
Founded Year

Mission & Purpose

Born from innovation, Burberry is a global luxury brand with a rich British heritage. Founded in 1856, our brand is underpinned by our founder’s passion for the outdoors. Thomas Burberry invented the innovative rain-ready fabric gabardine to protect explorers from the elements. In doing so, he created the foundation for the iconic Burberry trench coat, which remains core to the business even today. Guided by our history of exploration and our shared belief that ‘creativity opens spaces’, our purpose is to unlock the power of imagination to push boundaries and open new possibilities for our people, our customers and our communities. As a values-driven brand, we are committed to creating the next generation of sustainable luxury and believe that diversity, equity and inclusion are essential to fulfilling our purpose. Fostering an inclusive culture where differences are valued and embraced enables us to be more creative, engaged and make a more meaningful contribution to the world around us.