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Customer Relationship Management (CRM)

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Reliance Retail

Nov 11, 2024

Applications are closed

  • Job
    Full-time
    Senior Level
  • Customer Relations
    Sales & Business Development
  • Gorakhpur

Requirements

  • Job Requirements
  • Functional Competencies
  • Operational Effectiveness
  • Finance Management
  • Analysis and Problem Solving
  • Results Orientation
  • Behavioural Competencies
  • Self-Development
  • Emotional Intelligence
  • Customer Service Orientation
  • People Management
  • Communication
  • Teamwork and Collaboration

Responsibilities

  • Set store sales plans and quotas aligned with business objectives.
  • Maintain Gross Margin, SOH, Segment & Brand mix, Discount management, and other metrics as per business strategy.
  • Implement production, productivity, quality, and customer service standards.
  • Recommend product lines and ensure appropriate merchandise mix.
  • Drive sales, margin, shrink control, inventory management and cost optimization.
  • Manage commercials and statutory compliance.
  • Manage performance and foster teamwork among store staff.
  • Identify and develop talent for critical positions.
  • Address customer feedback to improve service and processes.
  • Stay updated on competition and manage customer escalations.
  • Drive local events and promotions as per marketing calendar.
  • Promote a "Customer Obsessed Culture" to prioritize customer centricity.

FAQs

What are the key responsibilities of a CRM in this role?

The key responsibilities include setting store sales plans and quotas, maintaining Gross Margin and other financial metrics, implementing productivity and customer service standards, managing inventory, driving sales, addressing customer feedback, and fostering teamwork among store staff.

What skills are essential for this position?

Essential skills include communication, problem-solving, interpersonal skills, sales skills, analytical skills, customer service, attention to detail, and adaptability.

What level of education is required for this role?

A graduation or post-graduation level of education is required.

Can you explain the importance of the "Customer Obsessed Culture"?

The "Customer Obsessed Culture" is vital as it prioritizes customer-centricity in all operations, ensuring that customer needs and feedback are at the forefront of decision-making and service delivery.

What performance indicators will be used to measure success in this position?

Success will be measured using indicators such as Gross Margin, Discount Management, Customer Experience metrics (like VOC participation and score), and business acumen including profitability analysis.

Is experience in managing P&L important for this role?

Yes, managing the Store P&L is a crucial part of this role, as it involves driving sales and ensuring efficient store operations.

Will there be opportunities for employee development in this position?

Yes, there will be opportunities to identify and develop talent for critical positions, fostering self-development and teamwork.

How is customer feedback handled in this role?

Customer feedback is addressed to improve service and processes, ensuring continuous enhancement of the customer experience.

What does the role entail in terms of team management?

The role involves managing performance and fostering teamwork among store staff, encouraging collaboration and achieving common goals.

Are there opportunities to drive local events and promotions?

Yes, the role includes driving local events and promotions as per the marketing calendar to enhance customer engagement and sales.

2006

Retail & Consumer Goods
Industry
10,001+
Employees

Mission & Purpose

Reliance Retail is a leading retail company in India, focused on providing a diverse range of products and services across various sectors, including grocery, electronics, apparel, and more. Their ultimate mission is to enhance the shopping experience for customers by offering quality products at competitive prices, while also fostering economic growth and job creation. Reliance Retail aims to serve the evolving needs of consumers through innovative retail formats and technologies, ultimately striving to become the preferred shopping destination for millions of customers across the country.