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Data Acquisition Lead

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Kantar

Jan 17, 2025

  • Job
    Full-time
    Senior & Expert Level
  • Consulting
    Data
  • Lisbon
  • Quick Apply

AI generated summary

  • You need strong problem-solving skills, excellent communication, experience collaborating across teams, and knowledge of Consumer Panel data. Digital product experience is a plus.
  • You will define user recruitment goals, analyze app metrics, develop strategies with marketing, manage user communication, and enhance user experience in local markets.

Requirements

  • Excellent problem-solving and decision-making abilities, with a focus on delivering measurable outcomes.
  • Compelling and demonstrable communication skills; fluency in written and spoken English.
  • Ability to engage and collaborate with multiple partners across business groups, with demonstrable experience of challenging the status quo.
  • Ability to correctly balance and challenge global and local needs to deliver operational goals and make Kantar simpler and stronger.
  • Comfortable leading and influencing individuals and teams across different countries and cultures.
  • Prior experience in managing customer queries on a digital product (website or app) is a plus.
  • Solid understanding of Consumer Panel data requirements.
  • Delivery focused, able to demonstrate significant business outcomes from projects delivered in previous roles.

Responsibilities

  • Define users’ recruitments objectives (total & by target) & enable market to recruit users to app.
  • Monitor/Analyse dashboards, app metrics (conversion, retention, retailer access...)
  • Define recruitment strategy and campaigns in collaboration with Marketing and local markets (France & Spain to start with)
  • User general communication; User Q&A; manage and answer app reviews on app stores (Google Play and Apple App Store)
  • Management of users’ experience, call out challenges, propose enhancements/changes
  • Strong connection with local markets (France & Spain to start with)

FAQs

What is the location of the Data Acquisition Lead position?

The position is based in Lisbon, with flexibility for the right candidate.

What is the primary responsibility of the Data Acquisition Lead?

The primary responsibility is to define all aspects of Panel Management and Communications, monitor the quality of the panel and data collected, and propose remediations and improvements.

Which markets will the Data Acquisition Lead initially focus on?

The initial focus will be on the French and Spanish markets.

What type of methodology will the Data Acquisition Lead be working to integrate?

The lead will be integrating Kauza’s data collection model into the existing Consumer Panel flows.

What is the main incentive for users to join the Kauza panel?

The main incentive for users is the consumption summaries provided to them, rather than financial incentives.

What skills are necessary for a successful candidate?

Necessary skills include excellent problem-solving abilities, compelling communication skills, experience in managing customer queries on a digital product, and a solid understanding of Consumer Panel data requirements.

Are there opportunities for career development in this position?

Yes, there is extensive training and excellent scope for career development.

How will success be measured in this role?

Success will be measured through critical metrics related to Data Acquisition, the effectiveness of end-to-end processes, timely identification of issues, and delivery of recommendations for project phases.

Can candidates from diverse backgrounds apply for this position?

Yes, Kantar encourages applications from individuals of all backgrounds and sections of society.

What kind of work environment does Kantar offer?

Kantar offers a collaborative and supportive work environment that prioritizes health and wellbeing.

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Kantar

Understand people. Inspire growth.

Marketing & Advertising
Industry
10,001+
Employees

Mission & Purpose

Kantar is the world’s leading marketing data and analytics company. We have a complete, unique and rounded understanding of how people think, feel and act; globally and locally in over 90 markets. By combining the deep expertise of our people, our data resources and benchmarks and our innovative analytics and technology, we help our clients understand people and inspire growth.