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Data Scientist, Marketing

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the LEGO Group

13d ago

  • Job
    Full-time
    Mid & Senior Level
  • Marketing
  • London

AI generated summary

  • You should know Python, R, SQL, and data libs like PySpark; have marketing mix modeling experience; and communicate effectively with teams and partners. Familiarity with agile frameworks is a plus.
  • You will create and deliver MMM models, provide actionable insights to marketers, collaborate with the team, migrate solutions to DataBricks, and enhance existing solutions.

Requirements

  • You are familiar with or willing to learn a diverse range of technologies
  • Programming languages – Python, R
  • Data Processing Libraries- PySpark, Pandas, SQL, etc
  • Data Platforms - Databricks, RStudio
  • Engineering Tools – Github, AWS, Terraform, DBT
  • Data Visualisation – Power BI
  • You have experience in Marketing Effectiveness and Marketing Mix Modelling.
  • You have experience in quantifying the impact of paid and unpaid channels on a performance KPI.
  • Ideally, you have experience in some of the following areas experimentation, Geo Lift, causal impact, propensity modelling.
  • You are familiar working in a product led/agile framework.
  • You can clearly communicate with other team members, data scientists, data engineers and product manager.
  • You can communicate with partners and translate technical content to business audiences.
  • You are eager to learn, both through your day-to-day job and through self-driven initiatives.
  • You are willing to travel occasionally (less than 20% overall). Fluent in English both written and spoken.

Responsibilities

  • Deliver MMM models for specific areas of the business, with a focus on impact and actionable insights. This will include data preparation, modelling and post-delivery support.
  • Interpreting and delivering clear insights and recommendations to partners – mostly marketeers - using the most appropriate tools.
  • Collaborating with partners and the product manager to ensure that data science work is delivering real value and impact.
  • Collaborating with the other data scientists and data engineers in the team in an effective and constructive way.
  • Support the team migrate our solutions from legacy platforms to DataBricks.
  • Support the team with the continuous improvement of the solutions developed within the team.
  • Staying up to date with all the latest ground-breaking technologies such as computer science fundamentals and programming.

FAQs

What role will the Data Scientist, Marketing play within the team?

The Data Scientist will focus on building solutions to help marketers spend the marketing budget effectively, delivering Marketing Mix Models (MMM), providing insights, and collaborating with other team members.

What technologies should I be familiar with for this role?

You should be familiar with programming languages such as Python and R, data processing libraries like PySpark and Pandas, data platforms including Databricks, and data visualization tools like Power BI, among others.

Is experience in Marketing Effectiveness necessary for this job?

Yes, experience in Marketing Effectiveness and Marketing Mix Modeling is required for this position.

What is the expected travel requirement for this role?

The position may require occasional travel, but it will be less than 20% overall.

In what kind of work environment will I be operating?

You will be operating in a hybrid work environment, averaging three days per week in the office.

Will I have the opportunity to learn and develop in this role?

Yes, the company encourages continuous learning both through day-to-day responsibilities and self-driven initiatives.

What kind of collaboration can I expect in this role?

You will collaborate closely with other data scientists, data engineers, product managers, and partners, ensuring that the data science work delivers real value and impact.

How does the company support employee wellbeing?

The company offers resources and benefits to nurture physical and mental wellbeing, alongside opportunities to build community and inspire creativity.

Are there any benefits related to family care?

Yes, the company offers enhanced paid leave options for family care, ensuring support during important times.

What is the company's stance on diversity and inclusion?

The LEGO Group is committed to creating a diverse, dynamic, and inclusive culture where everyone feels safe, valued, and they belong.

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the LEGO Group

Our mission is to inspire and develop the builders of tomorrow.

Manufacturing & Electronics
Industry
10,001+
Employees

Mission & Purpose

We are the LEGO Group, the company behind the world’s most loved LEGO® bricks. Our brand name derived from the two Danish words Leg Godt, which mean “Play Well”. We’ve been sparking imaginations and inspiring the builders of tomorrow since 1932. This is our mission and what motivates our colleagues around the world every day. Today, we remain proudly family-owned with headquarters in Billund, Denmark. We have regional hubs in Boston, USA; London, UK; Shanghai, China; and Singapore, as well as 7 manufacturing facilities around the world. These places are home to 28,000+ colleagues in everything from design and engineering to digital technology and marketing. Together we learn, imagine and build – creating play experiences that are sold in over 130 countries worldwide. A purposeful and responsible global brand where creativity helps to inspire builders all around the world. Just imagine being part of that!