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Digital and Brand Marketing Manager

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Four Seasons Hotels and Resorts

17d ago

  • Job
    Full-time
    Senior Level
  • Customer Relations
    Marketing
  • London

AI generated summary

  • You need 5+ years in digital/brand marketing, strong digital platform management skills, a commercial mindset, agency experience, visual judgment, and curiosity about the brand.
  • You will manage websites and digital platforms, analyze performance data, ensure brand consistency, collaborate on campaigns, and support CRM and guest communications while using design tools.

Requirements

  • At least five years’ experience in digital and brand marketing, ideally within luxury hospitality or a premium consumer brand
  • Strong hands‑on experience managing websites, email marketing, and digital platforms
  • High level of comfort with data, reporting, and performance analysis
  • Strong commercial mindset with an understanding of how digital drives revenue and brand value
  • Confident visual judgement and brand intuition suitable for a luxury environment
  • Experience working with agencies while retaining ownership and clarity internally
  • Naturally curious, intelligent, and problem‑solving oriented
  • Able to work independently, take initiative, and think for yourself
  • Open, adaptable, and genuinely interested in Four Seasons as a brand and culture

Responsibilities

  • Own day‑to‑day management of websites, email marketing, and key digital platforms
  • Ensure websites are consistently updated, aligned with brand standards, and optimised for performance
  • Manage digital reporting, pulling insights on traffic, engagement, and revenue contribution
  • Analyse performance data and translate insights into clear recommendations and actions
  • Partner with agencies on paid social and digital advertising, with a strong understanding of how campaigns are structured, measured, and optimised
  • Act as a brand guardian, ensuring visual consistency across digital touchpoints
  • Confidently assess and apply luxury visual standards, assets, and tone of voice
  • Manage and maintain branded assets and templates
  • Use design tools such as Canva confidently to support day‑to‑day needs, adaptations, and content delivery
  • Support CRM, email, and guest communication platforms
  • Understand how digital channels support guest journeys, loyalty, and conversion
  • Work across both Park Lane and Hampshire, balancing brand consistency with local character
  • Collaborate with senior hotel leadership on campaigns, performance, and priorities
  • Embrace and operate within the Four Seasons brand framework while bringing thoughtful ideas and improvements forward

FAQs

What is the main responsibility of the Digital and Brand Marketing Manager?

The main responsibility of the Digital and Brand Marketing Manager is to lead digital performance and maintain brand consistency across Four Seasons Hotel London at Park Lane and Four Seasons Hotel Hampshire, managing digital channels while ensuring alignment with brand standards.

What qualifications are required for this role?

Candidates should have at least five years of experience in digital and brand marketing, ideally within luxury hospitality or a premium consumer brand, along with strong hands-on experience managing websites, email marketing, and digital platforms.

Is experience with data analysis important for this position?

Yes, a high level of comfort with data, reporting, and performance analysis is essential for this role.

Will the Digital and Brand Marketing Manager work with external agencies?

Yes, the role involves working collaboratively with agencies on paid social and digital advertising while retaining ownership and clarity of communication internally.

What tools will I need to be comfortable using in this role?

The candidate should be comfortable using design tools such as Canva to support day-to-day content delivery and adaptations.

How does this role fit within the Four Seasons brand framework?

The Digital and Brand Marketing Manager will operate within the Four Seasons brand framework while bringing forward thoughtful ideas and improvements, ensuring that brand consistency is balanced with local character at both properties.

What opportunities for career development are available?

Four Seasons offers excellent training, clearly defined career development pathways, and strong internal progression opportunities within London and the global Four Seasons portfolio.

What type of work culture can I expect at Four Seasons?

Four Seasons promotes a culture of collaboration, thoughtful leadership, and long-term thinking, valuing people who care deeply about craft, detail, and guest experience.

What benefits are included in the remuneration package?

The remuneration package includes competitive pay, holiday entitlement that increases with service, life insurance, employee recognition programs, and various discounts at Four Seasons Hotels and Resorts.

How many complimentary nights do employees receive at Four Seasons hotels?

Employees are entitled to up to 20 complimentary nights at Four Seasons Hotels and Resorts worldwide, increasing with service.

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Four Seasons Hotels and Resorts

Travel & Leisure
Industry
10,001+
Employees
1961
Founded Year

Mission & Purpose

Four Seasons opened its first hotel in 1961, and since that time has been dedicated to perfecting the travel experience through continual innovation and the highest standards of hospitality. Currently operating more than 120 hotels and resorts, and more than 50 residential properties in major city centers and resort destinations in 47 countries, and with more than 50 projects under planning or development., Four Seasons consistently ranks among the world's best hotels and most prestigious brands in reader polls, traveler reviews and industry awards.