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Digital Commerce Data Analyst

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Ralph Lauren

6d ago

  • Job
    Full-time
    Mid & Senior Level
  • Data
    Marketing
  • London

AI generated summary

  • You need expertise in Ecommerce Analytics, Adobe Analytics/CJA, Tableau, Power BI, and familiarity with Adobe Tag Manager, SQL, and other analytics tools.
  • You will analyze data to provide insights, develop reports and dashboards, automate reporting, conduct QA testing, support A/B tests, and collaborate with stakeholders to drive data-driven decisions.

Requirements

  • Knowledge and experience in
  • Ecommerce Analytics
  • Adobe Analytics / Adobe CJA
  • Tableau
  • Power BI
  • Nice to have:
  • Adobe Tag Manager
  • Adobe Experience Platform Debugger
  • Observe Point
  • MicroStrategy
  • SQL

Responsibilities

  • Key role in the EMEA E-commerce analytics team ensuring they will deliver insights, reporting, and advanced analytics to drive business decisions and support optimizing the digital customer journey, customer services, and performance marketing.
  • You will solve complex business problems / challenges through data analytics and will story-tell the actionable insights to the key stakeholders to drive and encourage data-driven decision making.
  • Building key relationships with internal and external stakeholders, RLE associates and other analysts around the business - and become an SME for one of the RLE teams i.e. Performance Marketing, and will own and maintain that dialogue whilst also pro-actively delivering innovative and creative analytics in that space.
  • Develop a reporting suite that clearly and accurately demonstrate ROI and profitability, from campaigns, collections, customer journeys, digital product, and merchandise product perspective using Adobe, Microstrategy tools, across a range of metrics that cover all stages of the consumer journey, transactions and voice of the customer interactions.
  • Creation and maintenance of reports and dashboards using web analytics data and data visualisation tools, with the ambition to automate all reporting across the business, whilst monitoring the core KPIs vs. targets.
  • Proactively seek to solve complex business problems/challenges through data analytics and will translate data into actionable insights and drive data-driven decision making.
  • Play a key role in the experimentation process and UX improvements through A/B & MVT tests.
  • Monitor competitors’ activities and provide updates on best cases and market trends.
  • Become the E-commerce team's analytics power user, promoting tool awareness and capability (adobe).
  • Liaise with appointed external agencies who are supporting digital analytics.
  • Perform QA testing on web analytics tracking implementations to ensure data accuracy and integrity.
  • Conduct validation of tagging, data layers, and event tracking across Adobe and other analytics tools.
  • Partner with developers and product teams to identify and resolve tracking issues before release.
  • Create and maintain QA testing checklists and documentation to standardize validation processes.
  • Support A/B test setup with pre- and post-launch QA to verify correct experiment configuration and data collection.

FAQs

What is the primary focus of the Digital Commerce Data Analyst role at Ralph Lauren?

The primary focus of the Digital Commerce Data Analyst role is to deliver insights, reporting, and advanced analytics to drive business decisions, optimize the digital customer journey, enhance customer services, and improve performance marketing.

What kind of analytics tools will I be using in this position?

You will primarily use Adobe, Microstrategy, Tableau, and Power BI for analytics and reporting.

Is experience in E-commerce analytics required for this role?

Yes, knowledge and experience in E-commerce Analytics is a key requirement for this role.

What types of reports will I be responsible for developing?

You will develop a reporting suite that demonstrates ROI and profitability from campaigns, collections, customer journeys, digital products, and merchandise perspectives.

Will I be involved in A/B testing and UX improvements?

Yes, you will play a key role in the experimentation process and contribute to UX improvements through A/B and multi-variate tests.

How often will I need to monitor competitors' activities as part of my role?

You will monitor competitors' activities regularly and provide updates on best practices and market trends.

What kind of relationships will I need to build in this role?

You will need to build key relationships with internal and external stakeholders, including RLE associates and other analysts around the business, while becoming a subject matter expert for one of the RLE teams such as Performance Marketing.

Will I conduct any quality assurance testing related to web analytics?

Yes, you will perform QA testing on web analytics tracking implementations to ensure data accuracy and integrity.

Are there opportunities for automation in reporting processes?

Yes, there is an ambition to automate all reporting across the business while monitoring core KPIs versus targets.

What tools are considered "nice to have" for this position?

Nice to have tools include Adobe Tag Manager, Adobe Experience Platform Debugger, Observe Point, MicroStrategy, and SQL.

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Ralph Lauren

“Be anything you want to be. And be many things.” – Ralph Lauren

Fashion & Arts
Industry
10,001+
Employees
1967
Founded Year

Mission & Purpose

Ralph Lauren is a globally renowned fashion brand that epitomises timeless elegance and iconic style. With a rich heritage spanning several decades, Ralph Lauren has become synonymous with luxury and sophistication. The brand offers a wide range of products, including clothing, accessories, fragrances, and home furnishings, all reflecting impeccable craftsmanship and attention to detail. Known for its classic designs and impeccable quality, Ralph Lauren has established itself as a symbol of refined taste and effortless sophistication. With a commitment to delivering exceptional products and exceptional customer experiences, Ralph Lauren continues to inspire and captivate fashion enthusiasts around the world.