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Digital Content Marketing Specialist

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Deloitte

Dec 8, 2024

  • Job
    Full-time
    Mid & Senior Level
  • Customer Relations
    Marketing
  • Vancouver

AI generated summary

  • You need 3-5 years in digital marketing, solid SEO/PPC skills, proficiency in social media tools, excellent communication, and analytical abilities. Agency experience and software proficiency are assets.
  • You will create and manage engaging content across various platforms, optimize campaigns, analyze metrics, collaborate with teams, and ensure consistency in messaging and strategy.

Requirements

  • Minimum 3-5 years of digital marketing experience managing multiple projects with different objectives and distribution plans
  • Strong understanding of digital marketing principles and best practices
  • Proficiency in social media marketing tools and platforms
  • Experience with SEO and PPC advertising
  • Excellent written and verbal communication skills
  • Analytical and problem-solving skills
  • Ability to work independently and as part of a team
  • Undergraduate degree
  • Experience working in an agency environment is a strong asset
  • Outlook – Proficient
  • Experience with Microsoft Teams
  • AEM - Proficient
  • Word/PowerPoint - Proficient
  • Excel – Proficient
  • Workfront software experience is an asset
  • Experience with Dynamic Signal or other social media scheduling software is an asset
  • Proficient in using LinkedIn Advertising platform

Responsibilities

  • Develop high-quality, educational, and engaging content in various formats, including blog posts, videos, podcasts, social media posts, email campaigns, and whitepapers.
  • Ensure content aligns with the company’s field, business objectives, and audience needs.
  • Design and implement content marketing campaigns aligned with overarching business and marketing strategies.
  • Conduct research on industry trends, audience preferences, and competitive insights to guide content decisions.
  • Provide digital channel plans and strategic marketing advice to optimize content performance.
  • Plan and execute content distribution strategies across multiple channels, including SEO, email, and social media platforms.
  • Design, launch, and manage paid advertising campaigns on platforms like LinkedIn Ads, Google Ads, and other social media channels.
  • Upload and distribute content on platforms such as the company website and Dynamic Signal while maintaining a tagging system for organized content management.
  • Oversee content published on social media platforms, ensuring consistency in tone, voice, and messaging.
  • Maintain a cohesive presence across channels by curating, scheduling, and managing content tailored to specific audiences.
  • Measure and analyze the effectiveness of content using performance metrics such as click-through rates, conversion rates, and engagement levels.
  • Use data-driven insights to refine content strategies and improve outcomes for ongoing and future campaigns.
  • Repurpose content into different formats to maximize its lifecycle and reach.
  • Adapt reports into infographics, transform blog posts into social media snippets, or condense webinars into video clips.
  • Work closely with marketing, SEO, and social media teams to ensure cohesive messaging and seamless execution of campaigns.
  • Collaborate with designers and subject matter experts (SMEs) to create impactful and visually engaging content.
  • Foster a positive and innovative environment within the Content team.
  • Participate in upskilling and continuous learning opportunities alongside the team.

FAQs

Do we support remote work?

Yes, we do remote work but in a hybrid format.

What is the salary range for the Digital Content Marketing Specialist position?

The salary range for this position is $58,000 - $96,000, with potential eligibility for a bonus program.

Is there room for professional development in this role?

Yes, there are numerous opportunities for professional development including mentoring, leadership skills training at Deloitte University, and participation in various upskilling and continuous learning opportunities.

What types of content will I be creating in this role?

You will develop high-quality, educational, and engaging content in formats such as blog posts, videos, podcasts, social media posts, email campaigns, and whitepapers.

What qualifications are required for this position?

A minimum of 3-5 years of digital marketing experience, a strong understanding of digital marketing principles, proficiency in social media marketing tools, and excellent communication skills are required.

Are there opportunities for community involvement within Deloitte?

Yes, employees are empowered to lead and make an impact through pro bono and significant volunteer opportunities in the community.

What types of benefits does Deloitte offer?

Deloitte offers a variety of benefits including mental health support ($4,000 per year), a flexible benefit spending account ($1,300), and over 38 days off, along with flexible work arrangements.

Do I need to have prior experience in an agency environment?

While not mandatory, experience working in an agency environment is considered a strong asset for this role.

What tools and platforms should I be proficient in for this role?

Proficiency in tools like Outlook, Microsoft Teams, Adobe Experience Manager (AEM), and social media marketing tools, especially LinkedIn Advertising, is required. Experience with Dynamic Signal or other social media scheduling software is also an asset.

How will my performance be measured in this role?

Your performance will be measured using metrics such as click-through rates, conversion rates, and engagement levels to track the effectiveness of your content.

Is Deloitte committed to diversity and inclusion?

Yes, Deloitte is committed to diversity and inclusion and encourages applications from diverse candidates representing the full spectrum of communities across Canada.

Who should I contact if I need accommodations during the recruitment process?

You can connect with us at accessiblecareers@deloitte.ca for accommodations related to the recruitment process.

Consulting
Industry
10,001+
Employees
1845
Founded Year

Mission & Purpose

Deloitte, as one of the Big 4 global professional services firms, offers a comprehensive range of services including audit, tax, consulting, and advisory solutions to clients worldwide. Their ultimate mission is to deliver exceptional value to their clients by helping them navigate complex challenges, achieve sustainable growth, and stay ahead in an ever-changing business landscape. Deloitte's purpose lies in making an impact that matters and contributing to the success and well-being of their clients, people, and communities. With a team of skilled professionals and a commitment to innovation and collaboration, Deloitte strives to shape the future of business and create positive, lasting outcomes for their stakeholders.

Culture & Values

  • Lead the way

    We are not only leading the profession, but also reinventing it for the future. We are also committed to creating opportunity and leading the way to a more sustainable world.

  • Serve with integrity

    By acting ethically and with integrity, we have earned the trust of clients, regulators, and the public. Upholding that trust is our single most important responsibility.

  • Take care of each other

    We look out for one another and prioritize respect, fairness, development, and well-being.

  • Foster inclusion

    We are at our best when we foster an inclusive culture and embrace diversity in all forms. We know this attracts top talent, enables innovation, and helps deliver well-rounded client solutions.

  • Collaborate for measurable impact

    We approach our work with a collaborative mindset, teaming across businesses, geographies, and skills to deliver tangible, measurable, attributable impact.