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Digital Content Specialist

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RELX Group

Dec 3, 2024

  • Job
    Full-time
    Mid Level
  • Customer Relations
    Marketing
  • Manila
  • Quick Apply

AI generated summary

  • You need a bachelor's degree, 3+ years in sales, marketing, or learning content, strong attention to detail, and experience with content management systems. Good communication and relationship-building skills are essential.
  • You will develop digital marketing strategies, manage online content, analyze website trends, update sales training materials, and support sales tools while ensuring effective communication with teams.

Requirements

  • Must be a bachelor’s degree holder
  • 3+ years’ experience in a sales, learning or marketing role where high quality content is produced
  • Understands how commercial teams such as Sales, Marketing, and Product work together
  • Strong attention to detail and high personal work standards, to ensure all content which is created and shared is accurate, professional and valuable for users
  • Experience with content management and learning management systems is preferred
  • Strong technical and systems expertise, to provide internal customers from the sales organization with effective support for all enablement systems
  • Strong communication skills, which will be crucial in working across the Sales Performance Team and wider organization and on occasion will involve delivering training and guidance to users
  • Proven ability to build strong working relationships with Sales, Sales Operations, Marketing plus Technology teams
  • Ability to think broadly across the enterprise, beyond your area of immediate responsibility, with the courage to think differently and to constantly strive to improve how we work
  • Confident, curious and courageous
  • Must be in current role for 1 year
  • Must not have received any Disciplinary Action within the past 12 months
  • Must not have any Attendance and Punctuality issues in the past 12 months

Responsibilities

  • Develops marketing, merchandising and creative strategies and affiliated programs to promote the organization's products and services through the Internet or other digital channels to increase exposure to and business from the target audience.
  • Manages the implementation of digital marketing programs and analyzes their effectiveness.
  • Establishes and manages the relationships with search engines and portal sites that are strategically aligned with the digital goals.
  • Tracks usage trends of the organization's websites, including number and quality of visitors and advertising campaign impact.
  • Develops and maintains website graphic designs and layout to support the organization's image, identity and brands through a diverse mix of web material, graphical user interfaces and multimedia delivered for the web.
  • Ensures that the organization's website provides up-to-date and comprehensive product/service information that is easily available to existing and potential customers.
  • May be responsible for social media marketing and online community management.
  • Requires specialized skills or is multi-skilled developed through job-related training and considerable on-the-job experience.
  • Completes work with a limited degree of supervision.
  • Working closely with the Sales Enablement Manager, update the learning content made available to Data Services sales professionals through internal systems including SharePoint, Highspot and other learning systems which may be used in future.
  • This learning content will support the Data Services 3C Selling and 3C Coaching programs and may include content refinement and updating to ensure learning is relevant and fresh.
  • Capture success stories from all brands to show our sales behaviors in action and enable all in sales to learn from each other’s successes.
  • These success stories will include case studies, examples of sales tools in action (such as account plans, value statements and proposals), plus video testimonies.
  • Liaise with subject-matter experts from all Data Services brands (including Marketing, Product Development, and Customer Support/Success) to produce impactful 3C-focused materials for sales.
  • Support all users with their use of sales enablement tools such as Gong – providing support and training where needed.
  • Conduct usage reporting and impact analysis to ensure our sales enablement systems deliver ROI.

FAQs

What is the primary responsibility of a Digital Content Specialist at LexisNexis?

The primary responsibility of a Digital Content Specialist is to develop marketing, merchandising, and creative strategies to promote the organization's products and services through digital channels, increase business exposure, and manage the implementation and analysis of digital marketing programs.

What qualifications are needed to apply for the Digital Content Specialist position?

Applicants must hold a bachelor's degree, have 3+ years of experience in a sales, learning, or marketing role, strong attention to detail, communication skills, and preferred experience with content and learning management systems.

Is experience with content management systems required for this role?

While direct experience with content management and learning management systems is preferred, it is not strictly required; however, strong technical and systems expertise is necessary.

What kind of support will the Digital Content Specialist provide to internal customers?

The Digital Content Specialist will provide support and training for sales enablement tools such as Gong and assist users in navigating and utilizing various learning and content management systems effectively.

Will the Digital Content Specialist be involved in social media marketing?

Yes, the role may also involve responsibilities related to social media marketing and online community management.

What key skills are necessary for success in this position?

Essential skills include strong attention to detail, communication, the ability to build relationships across teams, technical expertise, and a collaborative mindset to improve processes.

Is there a possibility for career advancement in this role?

Yes, the position offers opportunities for professional development and the chance to enhance skills that are beneficial for career progression in sales enablement and digital marketing.

What are the internal metrics that the Digital Content Specialist will track?

The specialist will track usage trends of the organization's websites, including the number and quality of visitors, and analyze the impact of advertising campaigns.

Are there specific conduct requirements for current employees applying for this role?

Yes, current employees must be in their current role for at least one year, not have received any disciplinary action within the past 12 months, and have no attendance and punctuality issues in the last year.

What types of content will the Digital Content Specialist create?

The specialist will create learning content, case studies, sales tools examples, success stories, and video testimonies that support the Data Services 3C Selling and Coaching programs.

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RELX Group

A global provider of information-based analytics for professional and business customers across industries.

Technology
Industry
10,001+
Employees
1880
Founded Year

Mission & Purpose

RELX is a global provider of information-based analytics for professional and business customers across industries. We help scientists make new discoveries, doctors and nurses improve the lives of patients and lawyers win cases. We prevent online fraud and money laundering, and help insurance companies evaluate and predict risk. Our events enable customers to learn about markets, source products and complete transactions. In short, we enable our customers to make better decisions, get better results and be more productive. We do this by leveraging a deep understanding of our customers to create innovative solutions which combine content and data with analytics and technology in global platforms. RELX serves customers in more than 180 countries and has offices in about 40 countries. It employs approximately 30,000 people of whom almost half are in North America. We operate in four major market segments: Scientific, Technical & Medical; Risk & Business Analytics; Legal; and Exhibitions. Please note that RELX does not contact people through social media and offer them jobs or contracts. Please contact your local law enforcement agency if you have been victimized by a scammer. For careers, access https://www.relx.com/careers/why-relx