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Digital Marketing Executive - Japan

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Vivienne Westwood

2mo ago

  • Job
    Full-time
    Mid Level
  • Marketing
  • London
  • Quick Apply

AI generated summary

  • You need 3+ years in digital marketing, fluent in Japanese and English, with experience in localized campaigns, CRM tools, web analytics, and eCommerce knowledge. Basic HTML/CSS is a plus.
  • You will lead digital marketing strategy, manage content localization, optimize campaigns, analyze performance, oversee SEO, coordinate social media, and ensure data integrity for the Japanese market.

Requirements

  • 3+ years of experience in digital marketing, content management, CRM/email marketing, or related roles.
  • Native-level fluency in Japanese and strong communication skills in English.
  • Experience managing localized content and marketing campaigns for Japanese audiences.
  • Familiarity with CDP tools (preferably Ometria) and email marketing and CRM best practice.
  • Familiarity with working with external agencies, partners and developers.
  • Strong understanding of web analytics tools (e.g., Google Analytics, GA4, or similar). Knowledge of SEO fundamentals and experience working with or coordinating with SEO agencies.
  • Detail-oriented, with excellent organizational and project management skills.
  • Preferred Qualifications: Experience in eCommerce, preferably in a global or cross-functional team environment.
  • Understanding of Japanese consumer behaviour in the digital landscape.
  • Knowledge of CMS platforms, ideally Salesforce and localization tools.
  • Basic understanding of HTML/CSS is a plus.

Responsibilities

  • Own and lead the digital marketing and editorial strategy for the Japanese locale, ensuring alignment with overall brand and commercial objectives.
  • Lead the planning, execution, and optimisation of all on-site content including homepage, editorial pages, blogs, and campaign landing pages.
  • Ensure all content is culturally relevant, on-brand, and optimised for performance within the Japanese market.
  • Manage end-to-end localisation workflows, overseeing adaptation of global campaigns and content for Japan across internal teams, translators, and external partners.
  • Drive continuous on-site optimisation through data-led insights, improving engagement, conversion, and user experience.
  • Own the setup, configuration, and ongoing management of the Japanese CDP ecosystem.
  • Lead the development and execution of localised CRM strategies, including email marketing and lifecycle planning.
  • Define and manage audience segmentation, personalisation frameworks, and automation flows tailored to the Japanese customer base.
  • Analyse campaign performance, extract actionable insights, and continuously optimise CRM activities to improve retention and LTV.
  • Own reporting cadence, delivering weekly and monthly performance reports to internal stakeholders and Japanese partners.
  • Lead the implementation of analytics frameworks specific to the Japanese market, ensuring alignment with global standards.
  • Own KPI setting, dashboard development, and performance tracking across all digital and ecommerce data and channels.
  • Ensure data integrity and tracking accuracy, proactively identifying gaps, inconsistencies, or optimisation opportunities.
  • Translate data into strategic recommendations to drive growth and efficiency across channels.
  • Coordinate the overall SEO strategy for the Japanese market across technical, on-site, and off-site initiatives.
  • Manage and progress all the Japanese tickets.
  • Manage technical SEO requirements in collaboration with the developers.
  • Support the overall marketing approach for the Japanese channel, ensuring consistency across all digital touchpoints.
  • Own social media strategy and planning for Japan, including content direction, calendar management, and performance optimisation.
  • Ensure alignment between social, CRM, paid media, and on-site content to deliver a cohesive customer journey.
  • Work closely with local partners to maximise brand relevance and engagement within the market.
  • Maintain and own global reporting frameworks, ensuring all internal reports are accurate, up to date, and actionable.
  • Conduct daily monitoring of Google Analytics and other data sources, proactively flagging discrepancies or anomalies.
  • Manage smaller APAC market activities, particularly social media planning and coordination.
  • Support the global marketing team with ad-hoc strategic and operational initiatives across channels.
  • Contribute to broader digital marketing activities beyond Japan, ensuring alignment with global objectives and best practices.
  • Oversee translation quality and consistency across all Japanese content.
  • Provide support on operational, logistical, and retail-related digital initiatives where required.
  • Act as a key point of contact across internal teams and external partners, ensuring smooth execution of all digital activities.

FAQs

What is the primary location for the Digital Marketing Executive position?

The position is based in our Battersea office.

What are the key responsibilities of the Digital Marketing Executive for Japan?

The key responsibilities include leading digital marketing and editorial strategy, managing localization workflows, executing CRM strategies, overseeing SEO coordination, and supporting the overall marketing approach for Japan.

What qualifications are required for this position?

Candidates should have 3+ years of experience in digital marketing, native-level fluency in Japanese, strong communication skills in English, and familiarity with CDP tools and web analytics.

Is experience in eCommerce preferred for this role?

Yes, experience in eCommerce is preferred, especially in a global or cross-functional team environment.

How does the company support employee health and wellbeing?

The company provides health and wellbeing support, including private medical health insurance, gym discounts, and access to a financial planning service.

Will there be opportunities for training and skill development?

Yes, the role offers opportunities to build new skills and gain valuable industry knowledge through training and hands-on experience.

What is the duration of the job contract?

The role is for a full-time basis for 12 months, with the possibility of extension.

Are applications reviewed on a rolling basis?

Yes, applications are reviewed on an ongoing basis, and it is recommended to apply early to avoid missing out.

Does the company have a policy on diversity and inclusion?

Yes, Vivienne Westwood is committed to diversity and inclusion in the workplace and prohibits discrimination and harassment of any kind based on protected characteristics.

Are there any specific tools that candidates should be familiar with?

Candidates should have familiarity with CDP tools (preferably Ometria), web analytics tools (like Google Analytics or GA4), and knowledge of CMS platforms, ideally Salesforce. Basic HTML/CSS knowledge is a plus.

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Vivienne Westwood

Fashion & Arts
Industry
201-500
Employees
1971
Founded Year

Mission & Purpose

Founded in the 1970s, the Vivienne Westwood brand offers a wide range of clothing, accessories, and footwear for men and women, characterised by bold prints, unconventional silhouettes, and exquisite craftsmanship. From statement-making dresses and tailored suits to edgy outerwear and accessories adorned with the brand's signature orb logo, Vivienne Westwood's collections reflect a unique blend of glamour and sophistication. With a commitment to sustainability and ethical fashion practices, it advocates for environmental conservation and social justice.

Culture & Values

  • We strive to make quality products that respect people and the planet with every design decision by focusing on four key areas: Gaia, Quality not Quantity, Activism, Culture & Heritage. These core values inform every decision across our business & design and reflect the way we work & behave towards each other every day.

  • We use our collections, collaborations and catwalk shows as a platform to capture the imagination, and as an energizing force to promote awareness and campaign for positive activism. We strive to make our clothes with greater care, keeping heritage, craftmanship and tradition alive through innovative design. We call on our community to engage with the world we live in through appreciation of Arts & Culture.

  • We use our brand voice to raise awareness of the environmental impact of overconsumption, urging people to buy less and buy better quality clothes, while creating collections that meet this standard.