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Digital Marketing Junior Associate - Growth, Marketing & Sales

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McKinsey & Company

Dec 4

  • Job
    Full-time
    Junior, Mid & Senior Level
  • Marketing
  • London

AI generated summary

  • You should have a related Bachelor's degree, 2+ years in campaign management, experience with MarTech tools, strong marketing knowledge, and excellent communication skills. Willingness to travel is essential.
  • You will support clients in transforming marketing strategies, drive digital growth, manage campaigns, execute A/B tests, analyze data, and present insights to senior stakeholders.

Requirements

  • Bachelor’s degree in business, marketing or technology field; master’s degree in these fields is a plus
  • 2+ years of experience with end-to-end campaign management and media planning, preferably in MarTech and/or paid media environments. Flexibility to hire at Associate level (5+ years of experience)
  • Depth of experience in MarTech tools management and/or implementation (Adobe, Salesforce, Google, Amazon, Oracle, etc.; ad products, media planning, reporting and dashboarding)
  • Breadth of knowledge across all areas of marketing and advertising technology (data, analytics, email, website, CRM, paid media etc.) with depth and hands-on experience in at least one area (preferably paid media and/or MarTech)
  • Understanding of customer experience delivery using personalization & automation supported by Marketing Technology (MarTech) stack
  • Experience with digital products, and the ability to work with in-house teams and external agencies
  • Can prioritize initiatives based on impact/effort in the context of the client’s strategy and existing capabilities
  • Entrepreneurial spirit, hands-on can-do attitude and a keen interest in proactively developing an important new suite of services and capabilities inside the firm
  • Ability to work collaboratively in a team environment and with people at all levels in an organization
  • Skills to communicate complex ideas effectively in English
  • Willingness to travel

Responsibilities

  • You will deliver real impact by helping clients transform their marketing strategy and operations to power growth through digital expertise.
  • In this role you'll support top organizations to leverage digital to deepen their connection with customers and to drive revenue growth quickly.
  • You will work closely with client teams to assess their current capabilities, develop strategic digital sales plans, and implement impactful initiatives that drive growth.
  • You will identify and leverage opportunities to achieve business objectives, managing and optimizing launch campaigns across both paid and owned channels.
  • This includes designing and executing A/B tests to improve conversion rates and using performance metrics to inform decisions.
  • You will guide clients in defining their vision and delivering execution roadmaps for mar-tech and ad-tech platform implementation, enabling enhanced customer experience through digital marketing strategies and technology.
  • Drawing on your subject matter expertise, you will establish and deliver performance marketing programs that accelerate customer acquisition and maximize customer value across channels.
  • You’ll translate client needs into clearly defined use cases, make strategic decisions on an ambitious roadmap, evaluate value and feasibility, and prioritize ROI-driven initiatives such as retail media networks, personalization at scale, privacy-safe growth, and direct-to-consumer activation.
  • Additionally, you will be responsible for gathering and interpreting information, distilling complex data into clear, actionable insights, and presenting recommendations to senior non-technical stakeholders, both verbally and through written materials such as PowerPoint.
  • On a day-to-day basis, you will collaborate with colleagues from around the world as well as outside of the Growth, Marketing & Sales Practice to help leading organizations solve their most complex problems.
  • From day one you will be exposed to senior McKinsey leaders and executive level clients and will also work on projects outside of the digital marketing space.

FAQs

What is the main focus of the Digital Marketing Junior Associate role?

The main focus is to help clients transform their marketing strategy and operations to achieve marketing-driven profit growth through digital expertise.

What qualifications are required for this position?

A bachelor's degree in business, marketing, or a technology field is required, with a master's degree being a plus. Additionally, 2+ years of experience in end-to-end campaign management and media planning is preferred.

Is prior experience with MarTech tools necessary?

Yes, depth of experience in MarTech tools management and/or implementation (such as Adobe, Salesforce, Google, and others) is required.

What types of campaigns will I be managing in this role?

You will be managing launch campaigns across both paid and owned channels, including designing and executing A/B tests to improve conversion rates.

Will I have the opportunity to collaborate with senior leaders?

Yes, from day one, you will be exposed to senior McKinsey leaders and executive-level clients.

What kind of work environment can I expect in this position?

You can expect a high performance/high reward culture that emphasizes continuous learning, collaboration, and a global community.

Is travel required for this role?

Yes, there is a willingness to travel as part of the responsibilities of the position.

What types of projects will I work on outside of digital marketing?

You will work on projects that span various aspects of the Growth, Marketing & Sales Practice, which may include broader marketing and sales topics beyond digital marketing.

How does the company support employee development?

The company offers resources, mentorship, and structured programs focused on continuous learning and professional growth, along with clear and actionable feedback.

Are there opportunities for innovative input in this role?

Yes, your ideas and contributions will be valued from day one, allowing you to make a tangible impact through innovative ideas and practical solutions.

What type of clients will I be working with?

You will work with top organizations across all major industries, helping them leverage digital strategies to enhance customer connections and drive revenue growth.

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McKinsey & Company

Business Consulting and Services

Consulting
Industry
10,001+
Employees
1926
Founded Year

Mission & Purpose

McKinsey & Company is a global management consulting firm. We are the trusted advisor to the world's leading businesses, governments, and institutions. We work with leading organizations across the private, public and social sectors. Our scale, scope, and knowledge allow us to address problems that no one else can. We have deep functional and industry expertise as well as a breadth of geographical reach. We are passionate about taking on immense challenges that matter to our clients and, often, to the world. We work with our clients as we do with our colleagues. We build their capabilities and leadership skills at every level and every opportunity. We do this to help build internal support, get to real issues, and reach practical recommendations. We bring out the capabilities of clients to fully participate in the process and lead the ongoing work.

Benefits

  • Occupational Accident Insurance

  • Mental Health Care

  • Vision Insurance

  • Health Insurance

  • Life Insurance

  • Flexible Spending Account (FSA)

  • Retiree Health & Medical

  • Disability Insurance

  • Dental Insurance