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Digital Marketing Manager

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The Walt Disney Company

16d ago

  • Job
    Full-time
    Senior Level
  • Marketing
  • London

AI generated summary

  • You must have digital marketing management experience, SEO success, affiliate channel management, team leadership skills, and strong analytical abilities. Experience in travel or entertainment is a plus.
  • You will lead content strategy, oversee SEO and affiliate marketing, manage digital teams, optimize user experience, and ensure alignment with brand goals while driving data-driven improvements.

Requirements

  • Experience operating at Digital Marketing Manager level (or similar) in a multi‑market or large‑scale consumer business.
  • Strong background in digital content strategy, merchandising and/or ecommerce.
  • Proven success in SEO, on‑page optimisation and content frameworks.
  • Experience with AI‑driven content optimisation highly valuable.
  • Demonstrated success in managing Affiliate channels.
  • People leadership experience managing multi‑disciplinary digital teams.
  • Experience collaborating with UX, Product and Development teams.
  • Budget management experience.
  • Experience within travel, hospitality or entertainment sectors beneficial but not essential.
  • Strong leadership, coaching and team‑building skills.
  • Highly analytical, commercially minded and results driven.
  • Excellent stakeholder management and communication skills.
  • Deep understanding of digital consumers, especially search trends and AI‑driven discovery.
  • Strong planning, prioritisation and organisational abilities.
  • Ability to thrive in a fast‑paced, matrixed environment.
  • Competent with content management systems, analytics tools and optimisation platforms.

Responsibilities

  • Lead the planning, creation and continual optimisation of all site content and merchandising across UK and EU markets.
  • Own the content and merchandising roadmap, ensuring alignment to commercial priorities, campaign activity and guest experience goals.
  • Oversee new content development, ensuring consistency, clarity, accuracy and brand alignment across all digital platforms.
  • Partner with Strategy teams to integrate insights, consumer trends and commercial data into planning cycles.
  • Ensure all content supports conversion, personalisation opportunities and seasonal demand.
  • Own SEO strategy across markets, including technical collaboration with Digital teams.
  • Drive AI optimised content creation to support how users search via multimodal AI.
  • Lead ongoing schema, metadata and structural optimisation to enhance visibility and organic performance.
  • Monitor search trends, competitor activity and market insights to identify new opportunities.
  • Own the Affiliate marketing strategy and partnerships, ensuring strong ROI and alignment with commercial priorities.
  • Develop offers, content and landing page strategies that enhance affiliate performance.
  • Manage publisher relationships in collaboration with Performance Marketing where relevant.
  • Lead the UI/UX roadmap for site content areas, partnering with Digital/Product on testing, accessibility, and experience improvements.
  • Use data, insight and experimentation to drive continuous improvement across content, navigation and merchandising.
  • Manage platform via Disney CMS system, building immersive content to drive engagement.
  • Oversee multivariate testing, usability testing and optimisation cycles.
  • Work closely with Brand, Strategy, Commercial, Legal, Product and Performance Marketing teams to ensure cohesive, integrated delivery.
  • Partner with CRM on consistency across digital touchpoints and personalised journeys.
  • Collaborate with international teams to ensure alignment while adapting content for local market needs.
  • Lead, mentor and develop a team of six digital specialists, ensuring clear objectives, coaching and growth.
  • Foster a culture of creativity, experimentation, and data driven decision making.
  • Contribute to broader digital capability uplift across the business through sharing best practice and thought leadership.
  • Delivery of UK and EU digital content, merchandising and SEO performance targets.
  • Management and development of six direct reports.
  • Management and optimisation of Affiliate channel performance and budget.
  • Ensuring all content complies with brand, legal and accessibility standards.
  • Maintaining strong working relationships with stakeholders across Strategy, Commercial, Performance Marketing and Product teams.

FAQs

What is the primary responsibility of the Digital Marketing Manager?

The primary responsibility of the Digital Marketing Manager is to lead the end-to-end content and merchandising strategy across UK and EU markets, ensuring high-performing digital experiences.

How many people will I be managing in this role?

You will be managing a team of six digital specialists across content, merchandising, UX, and optimisations.

Is experience in the travel or entertainment sectors required for this position?

While experience in the travel, hospitality, or entertainment sectors is beneficial, it is not essential for this position.

What are the required qualifications and skills for this role?

Required qualifications include experience at a Digital Marketing Manager level, strong digital content strategy background, SEO expertise, affiliate channel management experience, and people leadership skills.

Will I be working closely with other teams?

Yes, this role requires cross-functional collaboration with Brand, Strategy, Commercial, Legal, Product, Performance Marketing teams, and others.

What is the work schedule for this position?

The Digital Marketing Manager will work four days a week in the London Hammersmith office, with either a Monday or Friday allowed for remote work.

What are some of the perks associated with this job?

Perks include 25 days annual leave, private medical insurance, free park entry, Disney discounts, excellent parental leave, and the opportunity to join employee resource groups.

Is leadership experience necessary for this position?

Yes, demonstrated experience in leading and managing multidisciplinary digital teams is required for this role.

What tools and systems should I be competent with for this job?

Candidates should be competent with content management systems, analytics tools, and optimisation platforms.

How does the company approach diversity and inclusion?

The Walt Disney Company is committed to forming a diverse workforce that represents its audiences and fosters an inclusive environment where all can thrive and belong.

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The Walt Disney Company

Entertainment & Media
Industry
10,001+
Employees

Mission & Purpose

From classic animated features and exhilarating theme park attractions to cutting edge sports coverage, and the hottest shows on television, The Walt Disney Company has been making magic since 1923, creating unforgettable stories that connect with audiences around the world. And we’re just getting started! The key to our success…. The Cast, Crew, Imagineers and Employees who honor Disney’s rich legacy by stretching the bounds of imagination to create the never-before-seen, bringing unparalleled entertainment experiences to people of all ages. Begin a career that delivers unparalleled creative content and experiences to audiences around the world and just imagine the stories you could be part of… What is #LifeAtDisney like? It’s a series of magical moments with cast members and employees developing and telling our stories in the most innovative ways. Whether it’s a day spent as a Disney VoluntEAR, or celebrating the release of a new interactive experience, retail product or movie, our days are filled with the knowledge that we are creating entertainment experiences the whole family can enjoy. Follow @DisneyCareers on Facebook, Twitter and Instagram for a peek behind-the-curtain, and discover how you could connect to a world of stories with Disney!