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Digital Marketing-Manager

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Verizon

Oct 22, 2024

  • Job
    Full-time
    Senior Level
  • Data
    Marketing
  • Quick Apply

AI generated summary

  • You need a Bachelor’s degree or 4+ years of experience, 6+ years in digital marketing, analytics, SQL proficiency, and strong analytical skills. Skills in tools like Google Analytics and data visualization are preferred.
  • You will optimize digital marketing spend, analyze campaign performance, develop dashboards, manage tracking, conduct data analysis, and identify audience opportunities while staying updated on industry trends.

Requirements

  • You’ll need to have:
  • Bachelor’s degree or four or more years of work experience.
  • Six or more years of relevant work experience.
  • Experience in digital marketing analytics, planning, and financial analysis.
  • Experience with research, analytical, and critical thinking.
  • Experience and proficiency in SQL and working with large data sets.
  • Even better if you have one or more of the following:
  • Proficiency in analytics and tracking tools such as Google Analytics, Adobe Analytics, Google Tag Manager (GTM), Tealium.
  • Proficiency with visualization tools (e.g., Looker, Tableau, Power BI).
  • Strong understanding of web tagging, UTM parameters, and pixel implementation.
  • Experience with data mining and visualization skills.
  • Experience with Data Warehousing solutions (e.g. BigQuery, Snowflake, etc.).
  • Ability to create compelling narratives to influence decision-makers.
  • Experience with digital marketing forecasting models.
  • Presentation experience with executive leadership.
  • High proficiency with Microsoft Office and G Suite.

Responsibilities

  • You will be the Campaign Performance strategic lead across all Digital Marketing Value brands when it comes to spend optimization across each of our digital channels, programs and tactics.
  • Analyzing and reporting on the performance of digital marketing campaigns, including paid search, social media, email/direct marketing, affiliate marketing, and display advertising.
  • Developing and maintaining dashboards and reports to track key marketing metrics such as conversion rates, cost per add (CPA), return on ad spend (ROAS), and overall digital marketing ROI.
  • Working closely with the web development and marketing teams to implement and manage web tagging strategies, including setting up tracking via Google Tag Manager (GTM), Tealium and other tag management systems.
  • Monitoring and optimizing digital campaigns using analytics tools such as Google Analytics, Adobe Analytics, Tealium, and other relevant platforms.
  • Conducting in-depth data analysis to identify trends, opportunities for optimization, and areas for improvement.
  • Assisting with A/B testing and multivariate testing to improve campaign performance.
  • Ensuring proper tracking of marketing efforts by managing UTM parameters, pixels, and other tracking tools.
  • Working with marketing and product teams to identify new audience and segment opportunities, and efficient ways to build unique and diverse programs for them.
  • Staying up-to-date with industry trends, new technologies, and emerging tools in digital marketing and performance measurement.

FAQs

What is the primary focus of the Digital Marketing Manager position at Verizon?

The primary focus is to be the Campaign Performance & Planning lead across all Digital Marketing Value brands, managing digital communications, media investment, spend optimization, and campaign performance analytics.

What qualifications are required for this position?

A Bachelor's degree or four or more years of work experience, along with six or more years of relevant work experience in digital marketing analytics, planning, and financial analysis.

What digital marketing tools and skills are preferred for candidates?

Preferred skills include proficiency in analytics and tracking tools like Google Analytics and Adobe Analytics, experience with SQL and large data sets, and familiarity with visualization tools such as Looker or Tableau.

What types of campaigns will the Digital Marketing Manager be analyzing?

The manager will analyze various digital marketing campaigns, including paid search, social media, email/direct marketing, affiliate marketing, and display advertising.

Is there a specific type of experience that would be advantageous for applicants?

Yes, experience with web tagging strategies, data mining, digital marketing forecasting models, and presentation experience with executive leadership is advantageous.

How does Verizon view diversity and inclusion in the workplace?

Verizon strives for a collaborative and inclusive environment that encourages authenticity and fosters a sense of belonging, recognizing that diversity makes the company stronger.

What are the main responsibilities of the Digital Marketing Manager?

Responsibilities include analyzing campaign performance, developing dashboards to track key marketing metrics, monitoring digital campaigns, assisting with A/B testing, and staying updated on industry trends.

What is the work schedule like for this position?

This is a hybrid role with a defined work location that includes both work from home and assigned office days set by the manager.

Are there opportunities for advancement within the digital marketing team at Verizon?

Yes, Verizon encourages a culture of growth and development, allowing team members to learn, grow, and thrive in their careers.

Can applicants who don’t meet every qualification still apply?

Yes, Verizon encourages applicants to apply even if they don’t meet every "even better" qualification listed in the job description.

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Verizon

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Technology
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Mission & Purpose

You want more out of a career. A place to share your ideas freely — even if they’re daring or different. Where the true you can shine through. A space to create and connect with people who truly care. And where there’s the flexibility to focus on the passions that matter most. Our network is built by people like you. We’re a human network that reaches across the globe and works behind the scenes. We anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together—lifting up our communities and striving to make an impact to move the world forward. So, if you're fueled by purpose, and powered by persistence, explore a career with us. Here, you’ll discover the rigor it takes to make a difference and the fulfillment that comes with living the #NetworkLife.