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Digital Marketing Manager, Global Enterprise Marketing

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Amazon

Aug 9, 2024

Applications are closed

  • Job
    Full-time
    Senior Level
  • London

Requirements

  • Experience in professional non-internship marketing
  • Experience using data and metrics to drive improvements
  • Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
  • Experience building and optimizing multiple, simultaneous marketing campaigns
  • Experience managing or working within cross-functional marketing and creative teams
  • Experience in multi-territory campaign management
  • Experience in digital marketing and content production timelines and process

Responsibilities

  • Work with stakeholders to gather web requirements
  • Define the look and feel, layout, content flow, and features of our website and campaigns
  • Maintain day-to-day management of global and regional webpages
  • Be the team expert on all things web, including web production, analytics, and testing
  • Work with third-party digital experience tools and stakeholders to implement new capabilities as applicable
  • Develop and execute web testing plans
  • Manage content and digital assets in the AWS Content Management System
  • Handle integrations between website properties and supporting software systems
  • Define website performance metrics and KPIs, implement necessary tracking mechanisms, manage reporting, and articulate insights and recommendations to stakeholders and implement data-driven optimizations
  • Analyze data patterns and inconsistencies to gain a deeper understanding of customer behavior
  • Manage a content inventory of all assets, including metadata, translations, imagery, graphics, videos, etc.
  • Partner with teams across AWS to execute co-owned website projects
  • Devise and own the strategy, planning, and execution of SEO initiatives for the website, incorporating local market requirements and goals to drive channel growth
  • Audit and analyze SEO performance to identify issues, find root-causes, and experiment with solutions to improve performance
  • Experience in multi-territory campaign management
  • Experience in digital marketing and content production timelines and process

FAQs

What is the primary focus of the Digital Marketing Manager role?

The primary focus of the Digital Marketing Manager role is to create and optimize online presences for enterprise decision maker audiences, emphasizing web content management and digital strategy.

What qualifications are required for this position?

Candidates should have experience in professional non-internship marketing, data analysis for performance improvements, proficiency with Excel or Tableau, and experience managing multiple marketing campaigns simultaneously.

What tools or systems should the candidate be familiar with?

Candidates should have hands-on experience with website content management systems (CMS), as well as familiarity with modern web design, web experience tools, and analytics platforms.

Is knowledge of SEO important for this role?

Yes, a good understanding of SEO best practices is critical for providing recommendations on content optimization and driving channel growth.

What are the key responsibilities of the Digital Marketing Manager?

Key responsibilities include managing global and regional webpages, defining website design and features, analyzing web performance metrics, executing web testing plans, and implementing SEO initiatives.

Does the role require working with cross-functional teams?

Yes, the role involves managing or collaborating with cross-functional marketing and creative teams to execute co-owned website projects.

What type of data analysis is expected in this role?

The candidate is expected to analyze data patterns and inconsistencies to gain insights into customer behavior and lead data-driven optimizations.

Are there opportunities for professional development in this position?

Amazon values passion for discovery, invention, and simplification, providing opportunities for professional growth and development within a diverse and inclusive workplace.

Will the candidate need to handle localization for different markets?

Yes, the role includes localization for various geographies and languages to tailor content for local market requirements.

What is the company's stance on diversity and inclusion?

Amazon is committed to a diverse and inclusive workplace and is an equal opportunity employer, ensuring no discrimination based on race, gender, or other legally protected statuses.

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Amazon

Retail & Consumer Goods
Industry
10,001+
Employees
1994
Founded Year

Mission & Purpose

Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. We are driven by the excitement of building technologies, inventing products, and providing services that change lives. We embrace new ways of doing things, make decisions quickly, and are not afraid to fail. We have the scope and capabilities of a large company, and the spirit and heart of a small one. Together, Amazonians research and develop new technologies from Amazon Web Services to Alexa on behalf of our customers: shoppers, sellers, content creators, and developers around the world. Our mission is to be Earth's most customer-centric company. Our actions, goals, projects, programs, and inventions begin and end with the customer top of mind. You'll also hear us say that at Amazon, it's always "Day 1."​ What do we mean? That our approach remains the same as it was on Amazon's very first day - to make smart, fast decisions, stay nimble, invent, and focus on delighting our customers.