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Digital Marketing Manager – UK & Ireland - Dazn Bet

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DAZN

1mo ago

  • Job
    Full-time
    Mid Level
  • Marketing
  • London

AI generated summary

  • You should have 3+ years in digital marketing, strong performance marketing skills, multi-channel campaign management, commercial acumen, passion for football, and excellent communication skills.
  • You will define brand strategy, execute multi-channel campaigns, manage performance marketing, optimize SEO, collaborate on marketing assets, analyze data, and monitor market trends for growth.

Requirements

  • 3+ years’ experience in digital marketing, ideally within sports, entertainment or gaming / betting environments
  • Strong experience in performance marketing and paid media with a data-driven mindset
  • Proven ability to manage multi-channel campaigns across SEO, PPC, social, affiliates and display
  • Strong commercial acumen with a focus on driving growth, ROI and revenue outcomes
  • Ability to operate strategically while remaining hands-on and detail-oriented
  • Passion for sport, particularly football, with a deep understanding of fan behaviour
  • Comfortable working in fast-paced, international and matrixed environments
  • Knowledge of operating in regulated markets and advertising compliance is an advantage
  • Excellent written and verbal communication skills in English

Responsibilities

  • Define the local brand proposition and campaign strategy for the UK & Ireland market in line with business objectives
  • Plan, develop and execute creative, multi-channel digital marketing campaigns to drive acquisition and engagement
  • Own performance marketing across paid media, SEO, affiliates, social and display, ensuring efficient budget allocation and ROI
  • Manage and optimise paid media campaigns through continuous testing, tracking and performance analysis
  • Lead SEO strategy in partnership with content and technical teams to improve organic visibility and traffic
  • Collaborate with content, design and CRM teams to deliver engaging, localised marketing assets and journeys
  • Use data, insights and analytics to optimise conversion, personalisation and campaign effectiveness
  • Build strong relationships across DAZN and DAZN Bet to unlock new revenue opportunities and improve customer experience
  • Monitor market, consumer and competitor trends to identify growth opportunities and inform strategy

FAQs

What is the location for the Digital Marketing Manager position?

The position is located in London, UK.

What kind of experience is required for this role?

A minimum of 3 years of experience in digital marketing is required, ideally within sports, entertainment, or gaming/betting environments.

Is knowledge of regulated markets important for this role?

Yes, having knowledge of operating in regulated markets and advertising compliance is considered an advantage.

What are the main responsibilities of the Digital Marketing Manager?

The main responsibilities include defining the local brand proposition, planning and executing multi-channel digital marketing campaigns, managing performance marketing, leading SEO strategy, and optimizing conversion and campaign effectiveness.

What skills are necessary for this role?

Strong experience in performance marketing, the ability to manage multi-channel campaigns, commercial acumen, strategic and detail-oriented thinking, and excellent communication skills are necessary.

Does DAZN Bet provide any employee benefits?

Yes, benefits include access to DAZN, annual leave, private medical insurance, life assurance, pension contributions, parental leave, and learning and development resources.

What type of work environment should I expect at DAZN Bet?

You can expect a fast-paced, international, and matrixed work environment.

Is there a focus on any specific sports for this role?

Yes, there is a specific focus on football, and a deep understanding of fan behavior is important.

Will I be involved with cross-functional teams in this role?

Yes, you will collaborate with various internal teams and external stakeholders to achieve marketing goals.

How does DAZN Bet view data in digital marketing?

DAZN Bet places a strong emphasis on using data, insights, and analytics to optimize conversion, personalization, and campaign effectiveness.

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DAZN

The Global Home of 🥊 Your Boxing. Your Way.

Entertainment & Media
Industry
1001-5000
Employees
2015
Founded Year

Mission & Purpose

We are DAZN. We are innovators, game-changers and pioneers. Together, we bring ambition to life. We are the digital leader in global sports media. We are home to the world’s largest, fastest-growing sports streaming service. We're using world-class technology to revolutionise the industry. As part of our team you'll have the opportunity to make your mark and the power to make change happen. We're doing things no-one has done before, giving fans and customers access to sport anytime, anywhere. For us, it's all about Limitless Ambition - never settling, always restless, always wanting more for our customers. We're growing fast and have made a big impact so far, and that's just the beginning. There's so much we can do. Working with us is exciting, empowering and truly global. We are committed to fostering an inclusive environment, both inside and outside of our walls, that values equality and diversity. A place where everyone can contribute at the highest level and have their voices heard. For us, this means hiring and developing talent across all races, ethnicities, religions, age groups, sexual orientations, gender identities and abilities. If you’d like to include a cover letter with your application, that’s fine. Please do not feel you need to apply with a photo or disclose any other information that is not related to your professional experience. Our aim is to make our hiring processes as accessible for everyone as possible. We will do our best to accommodate adjustments for interviews. If you're ambitious, inventive, passionate, brave and supportive, then you're the kind of person who's going to enjoy life at DAZN. We look forward to hearing from you!