Digital Marketing Specialist

Ford Motor Company

Nov 13, 2024

Applications are closed

Job
Full-time
Senior Level
Marketing
Manila

Requirements

Education Qualification
Graduate of any 4-year course; preferably in marketing, communications, or business administration
No. of Years of Experience
7 years+ experience in Marketing. Must have Digital marketing experience with strong data analytics background
Professional Exposure (Technical Experiences)
Experience in digital marketing agency management and/or experience in developing detailed media plans/spend forecasting will be beneficial
Experience in consumer marketing, specifically on demand generation, digital marketing, lead nurturing, CRM processes is a plus
Experience in leading strategic projects involving multiple stakeholders.
Functional Skills
Digital Marketing and Media landscape
Digital Media measurement & optimization
Analytical skills, business acumen to develop and approve business cases
Project management skills
Behavioral Skills
Strong project planning skills, with ability to stay organized while managing multiple project components and programs.
Strategic mindset and strong analytical, systemic thinking and problem-solving skills across various platforms and channels.
Creative thinker/problem solver and ability to consider multiple points of view (flexibility).
Strong leadership, interpersonal, and analytical skills.
Special Knowledge / Skills Required
Excellent in English both written and conversation skills
Influential communication, Project Management, Top Management Interaction experience. Having worked in international markets will be a plus.

Responsibilities

This role is responsible for developing and executing digital marketing campaigns across multiple channels, managing CRM and email marketing initiatives, and collaborating closely with the Brand Marketing team. Key responsibilities also include website content management, feature implementation, troubleshooting, performance analysis, and working with application development teams to ensure seamless integration of marketing initiatives. This role is critical to driving growth in quality leads, website traffic, and brand engagement.
Lead digital media strategy and media plan workstreams
Responsible for end-to-end online media campaign management, from initial conception to campaign launch and post-launch campaign review
Develop and execute comprehensive digital media strategies and plans for paid channels.
Optimize media plans for maximum efficiency and effectiveness, leveraging agency support as needed.
Collaborate with brand marketing team to iterate and arrive at the right assets & messages to generate desired customer interest at every stage of the purchase journey.
Plan, develop, and execute owned (website) & paid digital campaigns through the most relevant and effective channels that is based on data analysis, monitoring, review, and active decision making.
Analyze campaign performance data, identify areas for improvement, and make data-driven decisions.
Collaborate with other marketing members to ensure seamless integration of digital and social campaigns.
Stay up to date of emerging digital marketing technologies and trends.
Contribute to the development of the annual media budget
Lead the annual media budget planning process, provide data-driven guidance on media strategy and channel mix decisions.
Support the quarterly fixed marketing planning process, including media spend review and analysis.
Refine and implement the established methods for analyzing digital media spend and provide key inputs for the fixed marketing forecast.
Manage and maintain the corporate website, ensuring content accuracy and developing strategies to drive traffic.
Corporate Website Management
Content Management
Regularly update the website with new information, including product updates, company news, and other relevant content.
Collaborate with other functional teams to ensure only accurate and relevant information are reflected on the website.
Write, edit, and proofread website content, to ensure accuracy, consistency with brand voice, and apply SEO best practices.
Regular content optimization for search engines (SEO) and user experience.
Source, edit, and upload images, videos, and other multimedia content. Ensuring all media is appropriately sized and optimized for web performance.
Technical Maintenance
Monitor website performance, including speed, uptime, and security.
Work with the IT and publishing teams to resolve technical issues, such as broken links, slow loading times, and display problems.
Lead website migration and design updates according to brand guidelines.
Update website functionality to improve user experience.
Support IMG precision marketing strategy development and implementation
Work closely with IMG Shopper and Digital Manager in order to efficiently develop and implement precision marketing strategy in the Philippines.
Manage reporting and success measurement.
Prepare weekly / monthly campaign report out against aligned KPIs for continued digital effectiveness and online media creative improvement.
Media tagging and tracking standardization to allow for online media effectiveness measurement for all digital media.
Project Management
Develop and implement internal processes for maximizing campaign performance on a regular basis and reporting on key performance indicators (KPIs).
Manage relationship and meetings with local and regional Digital, Marketing Communications, and IT teams to ensure deliverables are met.
Develop relationships and lead agency teams (and other media partners) in all areas of digital marketing to ensure implementation timeliness and optimal performance.

FAQs

What are the key responsibilities of the Digital Marketing Specialist role?

The key responsibilities include developing and executing digital marketing campaigns, managing CRM and email marketing initiatives, website content management, performance analysis, and collaborating with the Brand Marketing team to drive growth in quality leads, website traffic, and brand engagement.

What level of experience is required for this position?

A minimum of 7 years of experience in marketing is required, with a strong emphasis on digital marketing and data analytics.

Is a specific educational background necessary for this role?

Yes, a graduate degree in a 4-year course, preferably in marketing, communications, or business administration, is preferred.

What technical skills are important for this position?

Important technical skills include experience in digital marketing agency management, media planning, demand generation, lead nurturing, and CRM processes.

What are the behavioral skills that the ideal candidate should possess?

The ideal candidate should have strong project planning skills, a strategic mindset, analytical and problem-solving abilities, as well as strong leadership and interpersonal skills.

Are there any special knowledge or skills required for this position?

Yes, excellent English communication skills, project management experience, and familiarity with international markets are required.

What kind of digital media strategies will I be responsible for?

You will be responsible for end-to-end online media campaign management, developing and executing comprehensive digital media strategies for paid channels, and optimizing media plans for efficiency and effectiveness.

How will campaign performance be analyzed and improved?

Campaign performance will be analyzed using data-driven decisions, identifying areas for improvement, and collaborating with other marketing team members to enhance digital and social campaigns.

Will I be involved in website management?

Yes, you will manage the corporate website by regularly updating content, ensuring accuracy, implementing SEO best practices, and resolving any technical issues.

Is there a focus on teamwork in this role?

Yes, collaboration with various teams, including Brand Marketing, IT, and application development teams, is essential to ensure seamless integration of marketing initiatives.

What is the significance of consumer marketing experience for this role?

Experience in consumer marketing, especially in demand generation and lead nurturing, is a plus and will help in effectively executing digital marketing strategies.

Will I be required to lead any projects or teams?

Yes, you will lead strategic projects involving multiple stakeholders and develop relationships and lead agency teams to ensure optimal performance.

Are there opportunities for creativity in this position?

Yes, creative thinking and problem-solving abilities are encouraged, as you will be expected to consider multiple perspectives while developing strategic marketing initiatives.

Ford Motor Company

Automotive

Industry

10,001+

Employees

1903

Founded Year

Mission & Purpose

We don't just make history -- we make the future. Ford put the world on wheels over a century ago, and our teams are re-inventing icons and creating groundbreaking connected and electric vehicles for the next century. We believe in serving our customers, our communities, and the world. If you do, too, come move the world and make the future with us. Ford is a global company with shared ideals and a deep sense of family. From our earliest days as a pioneer of modern transportation, we have sought to make the world a better place – one that benefits lives, communities and the planet. We are here to provide the means for every person to move and pursue their dreams, serving as a bridge between personal freedom and the future of mobility. In that pursuit, our 186,000 employees around the world help to set the pace of innovation every day.