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Digital Marketing Specialist - Europe

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Tiffany & Co.

8d ago

  • Job
    Full-time
    Mid Level
  • Marketing
  • London

AI generated summary

  • You need 3+ years in Paid Search/Social, experience in full-funnel strategies, strong analytical skills, a relevant degree, and knowledge of luxury digital retail and jewellery trends.
  • You will develop lower funnel social campaigns, optimize audience targeting, manage first-party data, analyze performance, and collaborate with teams for campaign execution and insights.

Requirements

  • 3+ years of experience managing Paid Search and Social campaigns within a performance-driven environment.
  • Confident working across lower-funnel and full-funnel media strategies.
  • Experience with audience targeting, performance tracking, creative selection and deployment.
  • Comfortable collaborating with Brand teams, agencies and senior stakeholders.
  • Highly analytical with a test-and-learn mindset.
  • Excellent drive and strong problem solving and communication skills.
  • Proactive, organised, and able to manage multiple priorities across markets.
  • Relevant Degree (business, communication, marketing).
  • Experienced working in a digital agency.
  • Experience and interest in jewellery trends and digital retail best practices.
  • Knowledge of luxury in a digital environment, how users interact with content and understand how consumers behave in a digital ecommerce environment.

Responsibilities

  • Develop lower funnel campaigns and strategies across our main social platforms (Meta, Snapchat, TikTok and Pinterest).
  • Partner closely with Brand teams to deliver full funnel Paid Social campaigns, including any new emerging channels.
  • Focus on audience targeting and select the right assets and copies for the relevant prospects and website visitors.
  • Partner with the Digital Marketing & Performance Media Manager to ensure paid social activities are optimised through the full consumer funnel.
  • Maximise revenue and ROAS to achieve monthly online sales targets.
  • Complete weekly and monthly reporting on paid social activity.
  • Manage first-party data audience integration within Paid Social, ensuring legal compliance and regular audience refreshes.
  • Support the Digital Marketing & Performance Media Manager in shaping and executing Paid Search strategy across Europe, working closely with the SEO team for a holistic view of Paid & Organic Search.
  • Work closely with media agency to optimise campaigns and support the delivery of the elevation strategy.
  • Own product segmentation and custom label strategies to improve visibility of priority products and collections.
  • Support continuous optimisations through campaign analysis, ad copy reviews, and performance insights.
  • Manage first-party data audience integration within Paid Search, ensuring legal compliance and regular audience refreshes.
  • Develop quarterly testing initiatives focused on improving product visibility and reaching high-value audiences.
  • Explore and trial new tools, technologies and targeting opportunities across Paid Media.
  • Stay up to date with industry developments, particularly in feed optimisations, through close collaborations with Feed Agency partner and industry events.
  • Support the Digital Marketing & Performance Media Manager on Display strategy development and execution.
  • Work closely with media agency to ensure Display performance is optimised.
  • Communicate key learnings, insights and recommendations to internal stakeholders.
  • Act as a key liaison between the Media Hub in Paris, regional clusters, Global and the Media agency partner.
  • Manage the relationship with our feed management partner and troubleshoot issues between agencies, suppliers and Global IT when necessary (e.g. for tracking changes on-site, etc.).
  • Contribute to weekly and monthly reporting and regular post-campaign analysis.

FAQs

What is the primary focus of the Digital Marketing Specialist role?

The primary focus is to shape lower funnel Paid Social and Paid Search activity across Europe, driving full-funnel performance and collaborating with Brand teams.

How many years of experience are required for this position?

A minimum of 3 years of experience managing Paid Search and Social campaigns within a performance-driven environment is required.

Will the Digital Marketing Specialist work with an agency?

Yes, the Specialist will work closely with agency partners to own key elements of strategy execution, testing, optimizations, and performance insights across Paid Social, Paid Search, and Display Programmatic.

What are some of the platforms the Digital Marketing Specialist will work with for Paid Social?

The Specialist will develop campaigns across main social platforms including Meta, Snapchat, TikTok, and Pinterest.

Is experience in a digital agency preferred for this role?

Yes, experience working in a digital agency is preferred for this role.

Will the Specialist be involved in testing and innovation efforts?

Yes, the Specialist will develop quarterly testing initiatives focused on improving product visibility and reaching high-value audiences, while also exploring new tools and technologies.

What qualifications are preferred for this position?

A relevant degree in business, communication, or marketing is preferred, along with experience and interest in jewellery trends and knowledge of luxury in a digital environment.

How will performance be tracked in this role?

Performance will be tracked through audience targeting, performance analysis, ad copy reviews, and regular reporting on paid social and paid search activities.

Will the Digital Marketing Specialist communicate with Global Media and Legal teams?

Yes, the Specialist will communicate with Global Media, Legal, and IT to ensure that all digital marketing activities are legally compliant and have the correct technical build.

What skills are essential for this job?

Essential skills include strong analytical abilities, problem-solving, communication skills, and the capability to manage multiple priorities across different markets.

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Tiffany & Co.

Expertly crafting jewelry for the world’s greatest love stories since 1837.

Retail & Consumer Goods
Industry
10,001+
Employees
1837
Founded Year

Mission & Purpose

In 1837 Charles Lewis Tiffany founded his company in New York City where his store was soon acclaimed as the palace of jewels for its exceptional gemstones. Since then TIFFANY & CO. has become synonymous with elegance, innovative design, fine craftsmanship and creative excellence. During the 20th century fame thrived worldwide with store network expansion and continuous cultural relevance, as exemplified by Truman Capote’s Breakfast at Tiffany’s and the film starring Audrey Hepburn. Today, with more than 13,000 employees, TIFFANY & CO. and its subsidiaries design, manufacture and market jewelry, watches and luxury accessories – including more than 5,000 skilled artisans who cut diamonds and craft jewelry in the Company’s workshops, realizing its commitment to superlative quality. The Company operates more than 300 TIFFANY & CO. retail stores worldwide as part of its omni-channel approach. To learn more about TIFFANY & CO. as well as its commitment to sustainability,