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Digital Media Insights Manager

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the LEGO Group

Oct 20

Applications are closed

  • Job
    Full-time
    Mid & Senior Level
  • Data
    Marketing
  • London

Requirements

  • A confident storyteller with experience in Paid Media and ideally an eCommerce Insights team
  • A completer finisher with a track record for following an idea through to implementation
  • Experience turning data into insights and driving decisions. Bias to action, but from a starting point of recognizing the complex environment we operate in.
  • Stakeholder management skills, with the ability to build new relationships and drive through challenging decisions
  • Understanding of data structure and the ability to drive meaning from large, unconnected data.
  • Experience working with Big Data Platform and web-analytics. SQL skills a must, Adobe Analytics & both Tableau and Power BI experience preferred

Responsibilities

  • Review ongoing performance on LEGO.com based on a combination of metrics & methods to “tell the story “of the main drivers behind results
  • Focus on understanding at pace the performance of our Paid Media channels. Monitor & identify areas of improvement which cover areas as broad as how shoppers enter & move through the site to the campaign taxonomy used and the shared data with our media agencies
  • Act as a business partner to the Performance Marketing & SEO team supporting with a greater understanding of performance & proactive challenge on how to optimise investments in a changing commercial landscape.
  • Share concrete recommendations to trigger action and work collaboratively across the business to put actions in place
  • Support significant marketing events, reporting on real time performance & proactively identifying areas for optimisation (e.g. Black Friday, Cyber Monday)
  • Identify gaps in the way we currently report on paid media performance & recommend changes in our ways of working to continuously improve business understanding
  • Work collaboratively with peers to identify opportunities to innovative the way we understand the impact of our paid media campaigns on LEGO.com performance & make positive changes for our shoppers
  • Ensure that the data we utilise is accurately reported & partner with A&I Enabling & other data owners to ensure ongoing governance is in place for LEGO.com

FAQs

Is relocation assistance offered for this position?

No, relocation assistance is offered for this position.

What are the key focus areas for the Digital Media Insights Manager role?

The key focus areas include reviewing ongoing performance on LEGO.com, understanding paid media channel performance, acting as a business partner to the Performance Marketing & SEO team, sharing recommendations, supporting significant marketing events, identifying reporting gaps, collaborating with peers, and ensuring data governance.

What qualifications are required for the Digital Media Insights Manager position?

Candidates should have experience in Paid Media and eCommerce Insights, strong data storytelling skills, the ability to turn data into actionable insights, stakeholder management skills, an understanding of data structures, and experience with SQL, Adobe Analytics, and tools like Tableau and Power BI.

What kind of growth opportunities does the Global E-Commerce team provide?

The Global E-Commerce team is focused on reaching more consumers and building stronger direct relationships, which provides opportunities to understand shopper behaviors and inform critical decisions, contributing to personal and professional growth.

How important is stakeholder management in this position?

Stakeholder management is very important, as the role requires building relationships and driving through challenging decisions while collaborating with various teams across the business.

What benefits does LEGO offer to employees?

LEGO offers several benefits, including family care leave, life and disability insurance, resources for mental and physical well-being, a generous colleague discount, and a bonus scheme for eligible employees.

How does LEGO approach diversity and inclusion in hiring?

LEGO is committed to equal employment opportunity and encourages applicants from all backgrounds to apply, recognizing that diverse perspectives enhance the workplace.

What is the work environment like for this role?

The role operates in a hybrid work policy, which means employees will spend an average of three days per week in the office, while also having the flexibility to work remotely.

Are there any conditions regarding child safeguarding for candidates?

Yes, candidates offered positions with high engagement with children are required to participate in Child Safeguarding Background Screening as a condition of the offer.

When will applications be reviewed?

Applications are reviewed on an ongoing basis, and candidates are encouraged to apply as soon as possible since jobs may be amended or withdrawn at any time.

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the LEGO Group

Our mission is to inspire and develop the builders of tomorrow.

Manufacturing & Electronics
Industry
10,001+
Employees

Mission & Purpose

We are the LEGO Group, the company behind the world’s most loved LEGO® bricks. Our brand name derived from the two Danish words Leg Godt, which mean “Play Well”. We’ve been sparking imaginations and inspiring the builders of tomorrow since 1932. This is our mission and what motivates our colleagues around the world every day. Today, we remain proudly family-owned with headquarters in Billund, Denmark. We have regional hubs in Boston, USA; London, UK; Shanghai, China; and Singapore, as well as 7 manufacturing facilities around the world. These places are home to 28,000+ colleagues in everything from design and engineering to digital technology and marketing. Together we learn, imagine and build – creating play experiences that are sold in over 130 countries worldwide. A purposeful and responsible global brand where creativity helps to inspire builders all around the world. Just imagine being part of that!