FAQs
What regions will the Digital Media Manager be responsible for?
The Digital Media Manager will support digital marketing efforts for PepsiCo India, Nepal, Bangladesh, and Sri Lanka.
What are the main digital channels this role will manage?
This role will manage campaigns across various digital channels, including social media, search engines, and display advertising.
Who does the Digital Media Manager report to?
The Digital Media Manager reports to the Senior Digital Marketing Manager for India.
What is the expected work experience for candidates applying for this role?
Candidates should have at least 5-7 years of work experience in digital marketing agencies or experience in FMCG, consumer goods, or pharma.
What tools should candidates be familiar with for this position?
Candidates should have working knowledge of tools like DV360, AdWords, TTD, Meta Insights, Google Analytics, as well as proficiency in MS Excel and PowerPoint. Familiarity with a Customer Data Platform (CDP) tool is a plus.
What types of skills are emphasized for this role?
Key skills include adaptability, great interpersonal and communication skills, attention to detail, data-driven decision-making, and strong negotiation skills.
Is collaboration with cross-functional teams a requirement in this role?
Yes, the role requires extensive collaboration with various cross-functional teams, including marketing, insights, IT, finance, and controls.
Will the Digital Media Manager be involved in campaign reporting?
Yes, the Digital Media Manager will own campaign reporting and engage with agency teams on a day-to-day basis for all digital campaign deliveries.
How important is data analytics in this role?
Data analytics is crucial; the manager will measure and report the performance of digital marketing campaigns against goals and provide actionable insights.
Is experience in building digital operating plans required?
Yes, the role involves supporting in building digital annual operating plans in alignment with brand plans and KPIs.