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Digital Strategist

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dentsu

Jan 24

  • Job
    Full-time
    Mid & Senior Level
  • Consulting
    Marketing
  • Cape Town
  • Quick Apply

AI generated summary

  • You should understand consumers, leverage data insights, collaborate with creatives, take independent project responsibility, build client relationships, and know digital platform engagement and KPIs.
  • You will develop digital strategies, collaborate on innovative ideas, mentor team members, analyze performance metrics, and research emerging trends to optimize client campaigns.

Requirements

  • Has a deep understanding of the consumer, leverages data and cultural insights to write briefs and conducts briefings on at least one brand with a minimum of supervision
  • Works closely and collaboratively with creative teams to nurture ideas; is seen as a “go-to” person for creative teams
  • Accepts increased responsibility and independence in carrying out important projects and becomes a valued contributor to the lead team
  • Demonstrates the creative and inventive spirit that indicates potential for a career in brand strategy
  • Fosters strong relationships with middle level marketing clients to earn their trust and respect
  • Demonstrates and fosters a collaborative work environment in which ideas flourish
  • A good understanding of how digital platforms function and how audiences engage with them
  • Understanding on how to achieve specific KPIs on digital platforms

Responsibilities

  • Leverage data, insights, trends and brand knowledge to develop digital strategies, including but not limited to social media, websites, video, podcasts and email campaigns for assigned clients. Focus is largely on projects and to support provide to editors as and when required for always-on strategies (eg content planning)
  • Work closely with creative leads and account directors to bring innovative ideas to the table, identifying synergies and strategic opportunities for existing clients
  • Proactively look out for opportunities to improve the work and drive better results in a collaborative way
  • Build trust with clients, earning respect and trust by bringing trends, ideas and innovation to strategic input
  • Support Leadership and Creative teams on new business pitches as required
  • Research, source and introduce new digital trends to DENTSU CREATIVE, with a particular focus on formats, platforms and content channels
  • Create and distribute trend reports designed to educate and upskill staff and clients in their understanding of new platforms and techniques
  • Build out relationships with platform representatives in South Africa
  • Review reports for assigned accounts, work with editors to refine reports and identify and implement insights and recommendations, ensuring that content is continually optimized
  • Frequently review KPIs, ensuring that we meet, and exceed, objectives and show measurable ROI
  • Manage junior strategists as required
  • Develop your team’s skills and processes required to deliver on digital strategy
  • Mentor group members, in addition to being able to help manage their projects on a day-to-day basis and motivate them to push their thinking
  • Mentor and grow interns within DENTSU CREATIVE, ensuring their path to completing their internship is challenging and rewarding with the view to retaining the majority of the interns within the business
  • A skills development plan will be built in consultation between the Managing Director, Content Strategy Director, Digital Content Manager and Digital Strategist to capture training and/or coaching requirements
  • Where possible, exposure to the wider dentsu cross-agency business will be encouraged and facilitated

FAQs

What is the primary role of a Digital Strategist at Dentsu Creative?

The primary role of a Digital Strategist at Dentsu Creative involves leveraging data and cultural insights to develop digital strategies for clients, collaborating with creative teams, building client relationships, and managing junior strategists.

What qualifications or attributes are required for this position?

Candidates should have a deep understanding of consumer behavior, a good grasp of digital platforms, the ability to work collaboratively with creative teams, and the capacity to build trust with clients.

What are the key responsibilities of the Digital Strategist?

Key responsibilities include developing digital strategies for existing clients, supporting new business pitches, researching digital trends, reviewing reports and analytics, and managing junior strategists.

Will I be required to manage a team in this role?

Yes, the Digital Strategist will be responsible for managing junior strategists and mentoring interns, as well as developing their skills and processes for effective digital strategy delivery.

What kind of skills development opportunities are available?

A skills development plan will be created in consultation with leadership to capture training and coaching requirements, along with exposure to the wider dentsu cross-agency business.

What kind of work will I focus on when developing strategies for existing clients?

You will focus on digital strategies encompassing social media, websites, video, podcasts, and email campaigns, primarily supporting always-on strategies and content planning.

Is the role based in a specific location?

Yes, the position is located in Cape Town.

What is the expected work schedule for this role?

The role is a full-time position with a permanent contract.

Will I have any involvement in new business initiatives?

Yes, you will support leadership and creative teams in new business pitches as required.

How will my performance be evaluated in this role?

Performance will primarily be evaluated based on the ability to meet and exceed KPIs, drive measurable ROI for clients, and effectively manage and mentor team members.

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dentsu

Marketing & Advertising
Industry
10,001+
Employees

Mission & Purpose

We are dentsu. We team together to help brands predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. We know people better than anyone else and we use those insights to connect brand, content, commerce and experience, underpinned by modern creativity. We are the network designed for what’s next.