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Digital Strategist

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Warner Music Group

6d ago

  • Job
    Full-time
    Mid Level
  • Marketing
  • London
  • Quick Apply

AI generated summary

  • You love music, are a digital native with 3+ years in digital marketing, skilled in data analysis, social content creation, and familiar with marketing tools. You’re curious, organized, and a team player.
  • You will manage artist campaigns, create content strategies, optimize social media, grow fan communities, collaborate with creators, track campaigns, and utilize data insights for reporting.

Requirements

  • You love music.
  • You are a true digital native deep understanding of marketing principles, best practice and growth tactics.
  • An avid social media consumer with your finger on the pulse of internet culture.
  • You have a minimum of 3 years experience of working across digital marketing campaigns with a proven track record of success.
  • You are innately curious, constantly driving towards new and evolved ways of approaching artist marketing with a strong interest in emerging trends.
  • You are organised with an ability to manage tasks effectively and meet deadlines.
  • You are a proactive learner, eager to develop your skills in digital marketing and the music industry.
  • You are a clear communicator and a collaborative team player.
  • You are data minded, and can use data to inform marketing decisions / report on campaign progress.
  • Experience in creating or commissioning social-first content first-hand.
  • Familiarity with digital marketing tools and analytics platforms.
  • Previous experience or internship in music, entertainment, or a related digital field.

Responsibilities

  • Manage a roster of artist campaigns, delivering digital marketing strategies covering the full spectrum of social, community, direct-to-fan and influencer marketing.
  • Work closely with artists and managers to architect end-to-end (ideation, production, and distribution) content strategies for their campaigns across all major social platforms - actively contributing to the creative process.
  • Drive the strategic direction and daily management of artist social media accounts, ensuring content is platform-native and optimised for engagement.
  • Construct powerful content ecosystems around an artist beyond their owners socials - encompassing asset supply and strategy around HQ, third-party and fan pages.
  • Collaborate with the Direct-to-Fan and Community team to develop strategies and initiatives to grow and utilise our artist’s 1st party data as well as build and nurture fan communities across platforms like Discord, Reddit etc.
  • Work closely with the Creator marketing team on influencer strategies, helping to identify briefs and key creators / pages to drive track-level usage and artist awareness.
  • Source and collaborate with the best content creators and independently manage small content shoots, briefing suppliers, and ensure quality deliverables.
  • Work closely with our social partners to deliver on platform support and best in class strategy across Meta, TikTok, YouTube, Snap.
  • Own campaign tracking, documentation, and reporting on assigned projects.
  • Demonstrate growing confidence in data use and campaign insight communication.

FAQs

What is the primary role of a Digital Strategist at Warner Music Group?

The primary role of a Digital Strategist is to plan and execute first-class digital marketing campaigns for artists, focused on engaging and growing their online audiences.

What qualifications are required for this position?

The position requires a minimum of 3 years of experience in digital marketing campaigns, a deep understanding of marketing principles, and a strong interest in emerging trends in the music and digital landscape.

Is experience in the music industry necessary for this role?

While it is not explicitly required, previous experience or an internship in music, entertainment, or a related digital field is highly valued.

What kind of team will I be working with if I get this job?

You will be part of the Atlantic UK digital team, collaborating closely with marketing teams and US counterparts, as well as artists and managers.

What tools and skills should I be familiar with?

Familiarity with digital marketing tools and analytics platforms is beneficial, as well as experience in creating or commissioning social-first content.

How does Warner Music Group promote diversity and inclusion?

Warner Music Group is committed to inclusion and diversity in all aspects of the business and is proud to be an equal opportunity workplace.

How many days a week is this position required to be in the office?

This position requires a minimum of 4 days per week in the office to facilitate in-person collaboration and strong working relationships.

What is the company's stance on communication and collaboration among team members?

Warner Music Group values clear communication and collaboration, emphasizing teamwork as essential for success in making music and bringing it to audiences.

Will I have the opportunity to work on various social media platforms?

Yes, you will manage artist social media accounts and develop content strategies across major social platforms to drive engagement.

What qualities are sought in a candidate for this position?

The ideal candidate should be a music lover, a digital native with marketing knowledge, organized, proactive in learning, and confident in using data for decision-making.

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Warner Music Group

Entertainment & Media
Industry
1001-5000
Employees

Mission & Purpose

With a legacy extending back over 200 years, Warner Music Group (WMG) today brings together artists, songwriters, and entrepreneurs that are moving entertainment culture across the globe. Operating in more than 70 countries through a network of affiliates and licensees, WMG's Recorded Music division includes renowned labels such as 300 Entertainment, Asylum, Atlantic, Big Beat, Canvasback, Elektra, Erato, First Night, Fueled by Ramen, Nonesuch, Parlophone, Reprise, Rhino, Roadrunner, Sire, Spinnin', Warner Records, Warner Classics, and Warner Music Nashville. WMG's music publishing arm, Warner Chappell Music, has a catalog of over one million copyrights spanning every musical genre, from the standards of the Great American Songbook to the biggest hits of the 21st century. Warner Music Group is also home to ADA, the independent artist and label services company – as well as next gen artist services division WMX, which includes consumer brands such as Songkick, the live music app; EMP, the merchandise e-tailer; UPROXX, the youth culture destination; and HipHopDX, the hip-hop music news site. In addition, WMG counts storytelling powerhouse Warner Music Entertainment and social media content creator IMGN among its many brands.