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Director - Brand, Content & Culture Campaigns

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McDonald's

Dec 3, 2024

Applications are closed

  • Job
    Full-time
    Senior Level
  • Marketing
    Business, Operations & Strategy
  • Chicago

Requirements

  • 8+ years experience in Marketing or related field required, either in-house or at an agency
  • Proven experience developing integrated communication strategies and campaigns
  • Proven management experience with team of 5+ people
  • Strong knowledge of marketing standard methodologies and trends
  • Comfortable in a fast-paced, collaborative environment
  • Adept at running concurrent projects and priorities
  • Proven team leadership skills with project management experience
  • Excellent communications and storytelling skills
  • Consumer-centric approach
  • Ability to identify the need for change and lead teams through it
  • Effective ability to balance experience with budget

Responsibilities

  • Ensure the brand vision, strategy and voice are reflected in all marketing efforts related to our key brand stories (core, affordability, digital, trust) to drive the business and elevate the brand in culture.
  • Align key stakeholders across the system on campaign ideas, execution and performance/learnings
  • Manages a team of 6 people: 3 managers, 3 supervisors
  • Oversee Agency scoping for creative content
  • Driving brand reappraisal and affinity by working with national agencies to deliver feel good marketing campaigns, befitting of the McDonald’s brand
  • Develop integrated marketing strategies for national campaigns that deliver on McDonald’s and Business Goals
  • Collaborate with cross-functional marketing teams, both national and local, to ensure collaboration and communication.
  • Review and approve multiple assets throughout the campaign development such as scripts, casting, translations, POP and creative assets
  • Lead teams that handle agency deliverables and timelines in a multi-agency environment
  • Partner with Brand and Menu Strategy team to support calendar and brand needs
  • Provide direction to team on day-to-day tasks

FAQs

What are the primary responsibilities of the Director - Brand, Content & Culture Campaigns?

The primary responsibilities include leading creative strategies for campaigns, managing a team, overseeing agency relationships, developing integrated marketing strategies, and ensuring alignment across stakeholders on campaign ideas and execution.

What qualifications are required for this position?

The position requires 8+ years of experience in Marketing or a related field, proven experience developing integrated communication strategies, management experience with a team of 5 or more, and strong knowledge of marketing best practices and trends.

What is the expected salary range for this role?

The expected salary range for this role is $168,350 to $218,860 per year, depending on experience and other job-related factors.

Is this position eligible for bonuses or long-term incentives?

Yes, the position is eligible for bonuses based on individual and company performance, as well as long-term incentives such as stock or other equity grants pursuant to McDonald's long-term incentive plan.

How many people will the Director be managing?

The Director will manage a team of six people, consisting of three managers and three supervisors.

What is the company's stance on diversity and inclusion?

McDonald’s is committed to creating a diverse workforce and promotes an inclusive work environment, providing equal employment opportunities to all employees and applicants without discrimination.

What types of campaigns will the Director be leading?

The Director will lead campaigns related to core food products, affordability, trust, local initiatives, and digital content, balancing impulsive, timely campaigns with evergreen narratives.

Are there benefits available for this position?

Yes, the position offers a broad range of benefits, including health and welfare benefits, a 401(k) plan, adoption assistance, educational assistance, flexible working arrangements, and various time-off policies.

Will the Director collaborate with other teams?

Yes, the Director will collaborate with cross-functional partners across various teams, including Brand, Content & Culture, Brand Communications, Digital, Media, and Consumer Insights to align tactics with program and business goals.

What skills are essential for success in this role?

Essential skills include strong communications and storytelling abilities, a consumer-centric approach, team leadership skills, effective project management, and the capability to balance experience with budget considerations.

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McDonald's

We’re serving up McDonald’s person by person. City by city. One community at a time. See our stories here.

Retail & Consumer Goods
Industry
10,001+
Employees
1955
Founded Year

Mission & Purpose

McDonald's is a global fast-food chain known for its iconic burgers, fries, and beverages. Since its founding in 1940, McDonald's has focused on delivering consistent, high-quality food with quick service in a family-friendly environment. Their mission is to provide a convenient, enjoyable dining experience for customers worldwide, emphasizing innovation and community engagement. McDonald’s aims to be the world’s best quick-service restaurant by maintaining quality, affordability, and accessibility.