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Director- Brand Culture Marketing US

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L'Oréal

18d ago

  • Job
    Full-time
    Senior Level
  • Customer Relations
    Marketing
  • El Segundo

AI generated summary

  • You should have a relevant degree, 8+ years in marketing, excellent communication skills, trend synthesis ability, and strong organizational skills. Proficiency in Microsoft and Adobe Creative Suite is a plus.
  • You will develop cultural campaigns, execute PR strategies, draft communication materials, manage talent outreach, identify brand opportunities, and track activations while fostering partnerships.

Requirements

  • Bachelor’s degree in related field
  • Must have a true passion and understanding of pop culture
  • 8+ years of marketing, entertainment marketing, public relations, advertising agency or talent agency experience
  • Excellent verbal and written communication skills
  • Ability to synthesize trends and insights and translate them into partnership strategies
  • Highly organized, detail-oriented and focused on projects from developing the vision and strategy to executing and evaluating the results
  • Ability to interact and present to all levels of the organization
  • Ability to work in a fast-paced, demanding environment with a positive and team-oriented, collaborative approach
  • Advanced proficiency in Microsoft applications including PowerPoint, Word and Excel required. Proficiency in Adobe Creative Suite InDesign, Photoshop a plus

Responsibilities

  • Assist in developing a vision and framework for NYX PM to execute culturally relevant opportunities and campaigns adjacent to beauty
  • Execute PR strategies for the US, highlighting the brand, NYX Professional Makeup, digital innovation, launches, etc.
  • Draft press releases, talking points and other communication materials
  • Oversee VIP talent and partner outreach and negotiation; guide the brand into new partners and platforms across entertainment, sports and music
  • Serve as a point of contact for PR, culture and talent, agencies, and help facilitate the workflow across teams/stakeholders
  • Work with internal + external social media teams to help identify new opportunities for the brand and discover relevant content + brand opportunities (outside of day to day brand launches)
  • Maintain expert understanding of the entertainment landscape, industry trends and pop-culture (including celebrities, athletes, musicians, personalities, experts, tentpole cultural moments and events, etc.)
  • Leverage relevant industry trends to develop strategic recommendations, programs and/or campaigns for NYX Professional Makeup
  • Track brand culture activations and share best practices/learnings
  • Vet and lead the implementation of entertainment + cultural pilots and work collaboratively to co-create new, creative opportunities for our brand
  • Maintain strong relationships with talent agents, managers and publicists and cultivate new relationships with external partners and creators

FAQs

What is the job title for this position?

The job title is Director- Brand Culture Marketing US.

Where is the location for this job?

The location for this job is Los Angeles.

Who does this position report to?

This position reports to the VP, Brand & Consumer Experience.

What are the main responsibilities of this role?

The main responsibilities include leading brand communication and PR, managing cultural and entertainment marketing opportunities, overseeing VIP talent outreach, and creating culturally relevant campaigns for NYX Professional Makeup.

What is the required experience for this position?

The position requires 8+ years of experience in marketing, entertainment marketing, public relations, advertising agency, or talent agency.

Is a specific educational background required?

Yes, a Bachelor’s degree in a related field is required.

What skills are essential for this role?

Essential skills include excellent verbal and written communication, ability to synthesize trends, high organization and attention to detail, and proficiency in Microsoft applications.

What benefits are offered to employees in this position?

Employees receive a competitive benefits package including medical, dental, vision, a 401K plan, flexible time off, access to company perks, and learning & development opportunities.

Is there a hybrid work policy in place?

Yes, there is a hybrid work policy requiring 3 days in the office and 2 days working from home.

Does the company have a commitment to diversity and inclusion?

Yes, the company is dedicated to building a diverse, inclusive, and innovative workplace and encourages applicants from all backgrounds to apply.

How can individuals with disabilities request accommodations?

Individuals with disabilities can request reasonable accommodations by contacting USApplicationAccommodation@support.lorealusa.com.

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L'Oréal

Retail & Consumer Goods
Industry
10,001+
Employees
1909
Founded Year

Mission & Purpose

L'Oréal is a multinational beauty and cosmetics company that operates in various segments of the beauty industry, including skincare, haircare, makeup, and fragrance. They offer a wide range of beauty products and solutions through their diverse portfolio of brands. L'Oréal's ultimate mission is to provide innovative and superior beauty products that cater to the diverse needs and desires of individuals worldwide. Their purpose is to enhance people's lives through beauty, empowering individuals to express themselves, boost their confidence, and embrace their unique identities. L'Oréal aims to combine science, research, and creativity to deliver high-quality and sustainable beauty solutions that promote inclusivity, diversity, and self-expression. By continuously innovating and staying at the forefront of the industry, L'Oréal strives to shape the future of beauty and contribute to the well-being and self-esteem of consumers globally.