Director, Social Media, Global

Rosewood Hotel Group

Oct 31, 2024

Applications are closed

Job
Full-time
Expert Level
Customer Relations
Marketing
Amsterdam

Requirements

Minimum 10 years of digital marketing experience and dedicated roles in social media, demonstrating success in an in-house business with experience in a leadership role
High level of project management and cross-functional collaboration skills with ability to build relationships and trust across the organisation
Ability to drive change and engagement
Strong knowledge and understanding of social media platforms to drive campaigns, branding, and customer growth
Highly curious person with strong background in analytics, consumer insights and behaviour, and market research
Innovative - stays informed and reflective on marketing management and evolution of global social media platforms
30% travel needed, pending location. Required to work with EMEAC/Americas/APAC regions with a focus on EMEAC

Responsibilities

Own the development of global social media principles and strategies including application principles according to brand vision and mission, platforms blueprint and “game rules”, corporate-to-property process design, metrics that matter etc, to ensure social media is meaningfully integrated across paid, owned, earned efforts, and consistent in tone-of-voice and purpose of usage.
Oversee channels including Instagram, Tiktok, YouTube, wechat, Little Red Book. Develop playbooks for properties to be centrally aligned with the global strategy, focused on growth, engagement and alignment with Rosewood’s mission and value position.
Assess risk and opportunities, determine clear decision-trees on social media platforms expansion to ensure we grow responsibly according to organisational needs and target audience presence.
Build meaningful measurement framework across platforms that serves the global strategy and optimises performance. Own the social analytics process, and be closely informed by analytics to share actionable insights.
Work across marketing, communications, digital, media, and key global stakeholders to qualitatively grow Rosewood’s social community and customer base as we expand our global collections.
Oversee strategy, creation, and distribution of social media content. This includes management of global social calendar and planning to ensure coverage across property to global moments, key campaigns, global festivities, brand opportunities etc.
Collaborate with agencies, publishers, platforms and other partners to effectively build, execute and measure social media platform initiatives that connect with customers, maximise engagement, and creative sharing and advocacy.
Work closely with Brand Services to determine content strategies across platforms, and test and learn initiatives across content forms that most effectively achieves our desired reach and engagement.
Formulate and implement best practices, develop tools and mechanisms that provide opportunities to engage audiences, leverage the changing benefits of individual social media platforms, integrate community growth to benefit overall marketing activities.
Be a positive mentor and colleague to direct and indirect teams to continuously improve the brand team across talent development, lean operations, efficient processes, and drive with a positive mindset.
Lead clear communications flow with internal stakeholders across corporate, region and properties with deep insights, sound judgement, industry know-how and a global view.
Investigate new social technology and trends, and pursue new ways to reach key audiences.
Oversee brands across Rosewood Hotel Group including Rosewood, The Carlyle, New World Hotels & Resorts, Asaya, Butterfly Patisserie.

FAQs

What is the job location for the Director, Social Media, Global position?

The job location is at Rosewood Hotel Group in Amsterdam, Netherlands.

What are the primary responsibilities of the Director, Social Media, Global?

Key responsibilities include developing global social media principles and strategies, overseeing various social media channels, building measurement frameworks, collaborating with global stakeholders, and leading content strategy.

What is the required experience for this role?

A minimum of 10 years of digital marketing experience with a focus on social media, along with experience in a leadership role in an in-house business, is required.

Will there be travel required for this position?

Yes, 30% travel is needed, primarily working with regions in EMEAC, Americas, and APAC.

What type of candidates are preferred for this role?

Candidates with strong project management skills, an understanding of various social media platforms, a background in analytics, and a capacity for innovative thinking are preferred.

Is this position full-time or part-time?

This position is full-time permanent.

What brands will the Director, Social Media, Global oversee?

The role will oversee brands across the Rosewood Hotel Group, including Rosewood, The Carlyle, New World Hotels & Resorts, Asaya, and Butterfly Patisserie.

What qualifications are necessary to apply for this job?

Candidates need a strong background in digital marketing, particularly in social media, and demonstrated success in a leadership position, along with the ability to drive change and engagement.

What is the main goal of the social media strategy for Rosewood Hotel Group?

The main goal is to drive brand awareness, engagement, conversion, and audience following across diverse social platforms to achieve organizational objectives.

Does the role require experience in analytics and consumer insights?

Yes, a strong background in analytics, consumer insights, behavior, and market research is required.

Rosewood Hotel Group

Retail & Consumer Goods

Industry

Mission & Purpose

Rosewood Hotel Group is a global luxury hotel management company that operates a collection of unique, ultra-luxury properties across the world. Their mission is to create timeless, personal, and inspiring travel experiences for their guests, with a focus on exceptional service, rich cultural connections, and a commitment to environmental sustainability. The purpose of Rosewood is to redefine luxury hospitality by delivering memorable and personalized experiences that reflect the local culture and surroundings of each property.