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E-Commerce Manager

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L'Oréal

Dec 17, 2024

Applications are closed

  • Job
    Full-time
    Senior Level
  • Marketing
    Product
  • Melbourne

Requirements

  • Strong commercial e-commerce experience in managing online websites within a dynamic and fast paced environment is highly desirable!
  • A natural collaborator with a strong analytical mind-set and attention to detail, you will be able to influence those around you to drive the brand ecommerce growth.
  • Possessing gravitas and strong communication skills you will be able to articulate a clear vision and be able to work in partnership with your stakeholders to achieve mutually beneficial outcomes.
  • Driving strategic initiatives to help deliver on the brands growth ambitions.

Responsibilities

  • Responsible for the design and execution of the skinceuticals.com.au (D2C) growth strategy and meeting the ambitions of the brand.
  • Identify opportunities onsite to help showcase and evolve the brands clinic partner relationships, enabling a sustainable, long term O+O (online and offline) model.
  • Responsible for the day to day operations of the D2C, including forecast accuracy of stock, sales forecast and performance, onsite merchandising, website functionality and user experience.
  • Identify opportunities for growth through conversion rate optimisation, leveraging testing frameworks and onsite tools.
  • Building the online promotional calendar and implementing site upgrades with support and collaboration from our global teams.
  • Manage, analyze and draw conclusions on specific ecommerce KPIs (conversion rate, bounce rate…).
  • Ensure that all ecommerce activity is consistent with the brand sense of purpose.
  • Work collaboratively with internal stakeholders, local agencies and overseas counterparts to understand best practice for the key ecommerce levers of search, navigation, content, ratings and reviews and oversee implementation of these where relevant.
  • Create and maintain an online e-business plan: e-promotional calendar, product exclusivities, cross selling mechanisms, data ownership within ecommerce brands websites and e-retailers ones.
  • Create synergies between inside and outside partners in marketing or digital activities.
  • Ownership of the D2C P&L, ensuring sales and profitability is in line with brand budgets and forecasts.

FAQs

What is the main responsibility of the E-Commerce Manager at L'Oréal's Dermatological Beauty Division?

The main responsibility includes designing and executing the growth strategy for the skinceuticals.com.au website and optimizing the user journey and onsite experience.

What kind of experience is preferred for the E-Commerce Manager position?

Strong commercial e-commerce experience in managing online websites within a dynamic and fast-paced environment is highly desirable.

Will I be required to manage a budget for the D2C operations?

Yes, you will have ownership of the D2C P&L, ensuring sales and profitability align with brand budgets and forecasts.

Is collaboration with internal stakeholders important for this role?

Yes, the position requires working collaboratively with internal stakeholders, local agencies, and overseas counterparts to implement best practices.

What are some key performance indicators (KPIs) that the E-Commerce Manager will analyze?

The E-Commerce Manager will manage and analyze KPIs such as conversion rate and bounce rate.

Is there any support for health and well-being programs for employees?

Yes, L'Oréal offers access to Health & Wellbeing Programs throughout the year.

Are there opportunities for professional growth in this role?

Yes, the role drives strategic initiatives to deliver on the brand's growth ambitions, which provides opportunities for professional development.

What is the work schedule like for this position?

The position offers a hybrid work environment, allowing for 2 work-from-home days per week.

Does L'Oréal support diversity and equal opportunities in their hiring process?

Yes, L'Oréal is an equal opportunity employer and encourages applications from diverse backgrounds regardless of gender, ethnicity, religious beliefs, or disability.

Are there any employee perks provided by L'Oréal?

Yes, employees can enjoy profit share, life insurance, income protection, corporate discounts, annual product allowance, and access to on-site amenities like a gym and café.

Retail & Consumer Goods
Industry
10,001+
Employees
1909
Founded Year

Mission & Purpose

L'Oréal is a multinational beauty and cosmetics company that operates in various segments of the beauty industry, including skincare, haircare, makeup, and fragrance. They offer a wide range of beauty products and solutions through their diverse portfolio of brands. L'Oréal's ultimate mission is to provide innovative and superior beauty products that cater to the diverse needs and desires of individuals worldwide. Their purpose is to enhance people's lives through beauty, empowering individuals to express themselves, boost their confidence, and embrace their unique identities. L'Oréal aims to combine science, research, and creativity to deliver high-quality and sustainable beauty solutions that promote inclusivity, diversity, and self-expression. By continuously innovating and staying at the forefront of the industry, L'Oréal strives to shape the future of beauty and contribute to the well-being and self-esteem of consumers globally.