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E-Commerce Manager

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Shiseido

2mo ago

  • Job
    Full-time
    Mid Level
  • Data
    Marketing
  • London

AI generated summary

  • You should have 3+ years in ecommerce, strong KPI experience, hands-on with Salesforce and A/B testing tools, analytical skills, and a passion for beauty and digital innovation.
  • You will manage DTC sales, track KPIs, oversee onsite merchandising, collaborate with teams, run promotions, analyze customer behavior, and lead optimizations while developing an intern.

Requirements

  • 3+ years’ experience in ecommerce trading, merchandising, or site management — ideally within beauty, luxury, or premium retail.
  • Strong experience driving ecommerce KPIs and improving CVR, AOV, and customer journey performance.
  • Hands‑on experience with Salesforce Commerce Cloud, CMS tools, and trading dashboards.
  • Experience using AB Tasty (or similar A/B testing tools) and Contentsquare (or other behavioural analytics).
  • Strong analytical mindset with high proficiency in Excel and GA.
  • Highly organised with exceptional attention to detail.
  • Positive, proactive, collaborative “can‑do” attitude.
  • Passion for the beauty category, digital innovation, and customer‑centric thinking.
  • Alignment with Trust8: Think Big, Take Risks, Hands On, Collaborate, Be Open, Act with Integrity, Be Accountable, Applaud Success.

Responsibilities

  • Deliver the DTC sales plan and manage daily, weekly, and monthly site trading for NARS & Shiseido.
  • Forecast sales and plan around launches, promotions, and key traffic moments.
  • Track core KPIs (traffic, CVR, AOV, revenue, margin, sell through) and take quick, data led actions.
  • Work with supply chain and marketing to ensure accurate product and GWP forecasting for launches.
  • Lead all onsite merchandising: PDPs, PLPs, categories, search, navigation, and filters.
  • Ensure products are set up correctly, in stock, and optimally sequenced based on insights.
  • Maintain a seamless customer journey, positioning the sites as premium brand flagships.
  • Run regular site checks to ensure content accuracy and brand consistency.
  • Partner with Brand, CRM, and EMEA UX/UI teams to deliver strong storytelling onsite.
  • Brief, manage, and publish all onsite content including campaign pages and launch pages.
  • Manage onsite promotions (GWPs, bundles, tiered offers, exclusives).
  • Coordinate with the EMEA team on new tools, services, and site improvements.
  • Use insight tools to understand performance and identify opportunities.
  • Analyse customer behaviour and path‑to‑purchase to drive continuous improvement.
  • Partner with SEO / GEO teams to improve organic visibility and optimise key categories.
  • Conduct regular audits of the site to ensure consistent branding in line with guidelines, accurate content, and optimal product placement.
  • Deliver weekly site performance reports with clear insights and next steps.
  • Track profitability and margin impact of promotions and trading levers.
  • Manage and develop the Ecommerce Intern.
  • Encourage a culture of accountability, collaboration, and continuous optimisation in line with Trust8 values.

FAQs

What is the main responsibility of the E-Commerce Manager?

The E-Commerce Manager is responsible for the day-to-day trading, optimization, and customer experience of the NARS and Shiseido direct-to-consumer sites, driving performance through data-led decision making.

Who does the E-Commerce Manager report to?

The E-Commerce Manager reports to the Head of Ecommerce.

Where is the job location for the E-Commerce Manager position?

The job location is the Shiseido Group London Head Office.

What type of contract is being offered for this role?

The contract type being offered is permanent.

What are some of the key responsibilities related to eCommerce trading and sales performance?

Key responsibilities include delivering the DTC sales plan, managing daily, weekly, and monthly site trading, forecasting sales around launches and promotions, and tracking core KPIs.

What tools will the E-Commerce Manager be expected to use?

The E-Commerce Manager should have hands-on experience with Salesforce Commerce Cloud, CMS tools, trading dashboards, A/B testing tools like AB Tasty, and behavioral analytics tools such as Contentsquare.

How many years of experience are required for this role?

A minimum of 3+ years of experience in e-commerce trading, merchandising, or site management is required, ideally within the beauty, luxury, or premium retail sectors.

Is experience with data analysis important for this role?

Yes, a strong analytical mindset and high proficiency in Excel and Google Analytics are required for analyzing performance and identifying opportunities.

Will the E-Commerce Manager have any team leadership responsibilities?

Yes, the E-Commerce Manager will manage and develop the Ecommerce Intern and promote a culture of accountability and collaboration.

What qualities are expected from candidates applying for this position?

Candidates should be highly organized with exceptional attention to detail, have a positive and proactive attitude, and a passion for the beauty category and customer-centric thinking.

What organizational values should the E-Commerce Manager align with?

The E-Commerce Manager should align with the Trust8 values: Think Big, Take Risks, Hands On, Collaborate, Be Open, Act with Integrity, Be Accountable, and Applaud Success.

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Shiseido

BEAUTY INNOVATIONS FOR A BETTER WORLD

Manufacturing & Electronics
Industry
10,001+
Employees
1872
Founded Year

Mission & Purpose

Shiseido is one of the top cosmetics companies in the world, with a rich portfolio of international brands in 120 countries and regions. Among others, Shiseido owns the following prominent cosmetics, skincare and fragrance brands: SHISEIDO, NARS, Clé de Peau Beauté, BENEFIQUE, ELIXIR, IPSA, MAQUILLAGE, INTEGRATE, AUPRES, ANESSA and ISSEY MIYAKE. Our mission―BEAUTY INNOVATIONS FOR A BETTER WORLD―is to offer solutions to social problems and achieve a sustainable society, helping people find happiness through our mainstay beauty business. We strive to create a better world through beauty innovations, as we perceive and respond to each person's profound need for betterment in an ever-changing global environment. For more than 150 years our history and tradition have been built on distinctive innovations in each era. Today, we are taking on new challenges and making a concerted effort across the entire Group to pursue innovations that break the status quo and meet the diverse beauty values and needs of people around the world. As a global beauty company of Japanese origin, we not only develop cosmetics, but introduce and create unprecedented products and new value that go beyond. Through these activities, we realize “beauty innovations” leading to new lifestyles for consumers around the world. All comments and queries will be responded to in due course.