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Email Marketing Specialist

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BigHand

1mo ago

  • Job
    Full-time
    Mid Level
  • Customer Relations
    Marketing
  • United Kingdom, +15
    Remote

AI generated summary

  • You need experience in Pardot list management, email creation, Engagement Studio workflows, A/B testing, and familiarity with AI tools for content and design optimization.
  • You will develop and execute email campaigns, manage nurture programs, support webinars, track performance metrics, collaborate with teams, and continuously improve email strategies for engagement.

Requirements

  • Pardot List Management: Ability to create and manage static/dynamic lists, import prospects, and maintain data hygiene.
  • Email Creation: Skilled in building and editing emails using Pardot’s builder, applying personalisation and responsive design best practices. knowledge of Stripo is a plus.
  • Workflow Understanding: Familiarity with navigating and editing Engagement Studio workflows, automation rules, and completion actions to support nurture programs.
  • Testing & Reporting: Experience with A/B testing, validating content, and analysing email performance metrics to optimise campaigns.
  • AI Tools: Familiarity with AI-powered tools for content generation, subject line optimisation, design, insights and analysis.

Responsibilities

  • Email Campaign Development and Execution
  • Create and manage always-on nurture email programs designed to engage leads and move them through the funnel.
  • Develop ad hoc email campaigns for demand generation initiatives, ensuring alignment with broader marketing strategies.
  • Optimise email performance through A/B testing, segmentation, and continuous refinement of messaging and design.
  • Webinar Support
  • Plan and deliver webinars, from topic development and promotion through to live hosting.
  • Partner with Product Marketing, Sales, and subject-matter experts to align webinar content to campaigns and target audiences.
  • Support webinar promotion and logistics to drive strong registration and attendance.
  • Execute post-webinar follow-ups, including on-demand access, nurture journeys, and sales hand-off where appropriate.
  • Track and report on webinar performance, including engagement, MQLs, and pipeline contribution, using insights to continuously improve results.
  • Pipeline Contribution and Reporting
  • Own accountability for email-driven pipeline contribution, including MQLs, SALs, and downstream impact.
  • Partner with Marketing Operations to track, analyse, and report on email performance metrics, including engagement rates, conversions, and ROI.
  • Provide transparent updates to leadership on the impact of email campaigns and areas for optimisation.
  • Alignment with Broader Marketing Goals
  • Collaborate with the Field Marketing Lead and Events Marketer to align email strategies with campaign and event goals.
  • Integrate email marketing efforts with sales priorities and demand generation targets to ensure consistency and impact.
  • Always-On Nurture Programs
  • Own and continuously improve BigHand’s always-on nurture programs, ensuring leads are effectively engaged throughout the customer journey.
  • Use behavioural and demographic data to personalise nurture streams, enhancing relevance and engagement.
  • Innovation and Continuous Improvement
  • Experiment with new tools, technologies, and strategies to improve email performance and effectiveness.
  • Stay up-to-date with email marketing best practices, trends, and compliance regulations to maintain high deliverability and engagement rates.
  • Data Management and Targeting
  • Collaborate with Marketing Operations to ensure accurate segmentation and targeting for all email campaigns.
  • Proactively identify opportunities to improve data quality and expand audience reach through email efforts.
  • Key Deliverables
  • Always-on nurture programs that drive consistent MQL and SAL contributions.
  • Ad hoc email campaigns that support demand generation initiatives and align with sales and marketing goals.
  • Transparent and actionable reporting on email performance and pipeline contribution.
  • Continuous improvements in email engagement, deliverability, and ROI.

FAQs

What is the main responsibility of the Email Marketing Specialist at BigHand?

The Email Marketing Specialist is responsible for creating, executing, and optimizing email campaigns that drive pipeline contribution and support demand generation goals.

What tools or software proficiency is required for this role?

Proficiency in Pardot for list management, email creation, and workflow understanding is required. Familiarity with AI-powered tools for content generation and insights is also a plus.

Will the Email Marketing Specialist have accountability for email-driven metrics?

Yes, the Email Marketing Specialist will own accountability for email-driven metrics such as MQLs, SALs, and overall pipeline contribution.

What type of email programs will the Email Marketing Specialist manage?

The Email Marketing Specialist will manage always-on nurture email programs designed to engage leads and ad hoc email campaigns for demand generation initiatives.

How does this role contribute to the company's values and culture?

The Email Marketing Specialist will work within a culture that encourages teamwork, continuous learning, integrity, ownership, and enjoyment, contributing to the company’s commitment to fostering a positive work environment.

Are there benefits related to wellbeing offered to employees?

Yes, BigHand offers wellbeing benefits including medical, dental, vision, online wellbeing programs, webinars, access to online therapy, and Employee Resource Groups (ERG).

Is there an opportunity for career growth in this position?

Yes, BigHand provides career growth opportunities and study leave options for employees looking to further develop their skills and advance in their careers.

What benefits are provided regarding vacation and holidays?

Employees receive 15 vacation days per year, 2 personal days, 10 paid holidays including 4 floating holidays, and 3 additional days off between Christmas and New Year.

Will the Email Marketing Specialist be involved in webinar-related tasks?

Yes, the Email Marketing Specialist will plan, deliver, and promote webinars, as well as execute post-webinar follow-ups and report on performance.

Is BigHand an equal opportunity employer?

Yes, BigHand is an equal opportunity employer and is dedicated to recruiting based on capability and potential, embracing diversity in race, gender, sexual orientation, and more.

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BigHand

Technology
Industry
201-500
Employees

Mission & Purpose

BigHand offers technology solutions for busy legal professionals that provide data and insights to increase value and profits. We build and invest in technologies that help you to identify improvements across lawyer & support staff resourcing, document production, financial performance and matter pricing. We enable you to give your customers a better experience while empowering your people to be the best. Whether you have one, a mix, or all of our products, our goal is to be your most trusted and value-add partner, enabling you to be successful in your role. We support you to make big happen.