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Event Marketing Executive

  • Job
    Full-time
    Mid & Senior Level
  • Marketing
    Media & Journalism
  • London

AI generated summary

  • You need experience in event or media marketing, strong digital skills, excellent communication, project management abilities, and proficiency in marketing automation and analytics tools.
  • You will develop multi-channel marketing campaigns, coordinate with teams, create marketing copy, drive registrations, track performance, and collaborate on co-marketing efforts.

Requirements

  • * Proven experience in marketing, ideally within events or media/publishing
  • * Strong understanding of digital marketing channels and tools
  • * Excellent written and verbal communication skills
  • * Ability to manage multiple projects and deadlines
  • * Proficiency in marketing automation/event platforms (e.g., Braze, Splash) and CRM tools
  • * Familiarity with analytics tools (e.g., Adobe Analytics)
  • * Creative mindset with a data-driven approach to decision-making

Responsibilities

  • Develop and implement multi-channel marketing campaigns for CNNIC events
  • Coordinate with internal teams (editorial, sales, design) to align messaging and timelines
  • Keep to campaign budgets and report on ROI
  • Create compelling marketing copy for email campaigns, websites, social media, and print
  • Liaise with the events production team, sales, and partners for promotional content and assets
  • Work with the Event Audience Manager to identify audience segments to optimise outreach
  • Drive delegate registrations and attendance through targeted marketing strategies
  • Monitor and improve performance across paid and organic channels
  • Track campaign performance using analytics tools
  • Provide post-event reports and insights to inform future strategies
  • Collaborate with internal commercial teams at various levels, freelancers, and editorial
  • Work with the sales teams to maintain strong relationships with sponsors and partners to support co-marketing efforts

FAQs

What is the primary focus of the Event Marketing Executive role?

The primary focus is to develop and implement multi-channel marketing campaigns for CNNIC events while coordinating with internal teams and driving audience acquisition.

What qualifications are required for the Event Marketing Executive position?

Candidates should have proven experience in marketing, ideally within events or media/publishing, strong understanding of digital marketing channels and tools, excellent communication skills, and proficiency in marketing automation and analytics tools.

Are there any specific tools or platforms preferred for this role?

Yes, proficiency in marketing automation/event platforms (e.g., Braze, Splash) and CRM tools is preferred, along with familiarity with analytics tools (e.g., Adobe Analytics).

What kind of work environment can I expect?

The role is advertised as a hybrid work model, allowing a combination of remote and in-office work, as agreed upon with your Line Manager.

How is success measured in this role?

Success is measured through tracking campaign performance using analytics tools, reporting on ROI, and providing post-event insights to inform future strategies.

Is there an emphasis on diversity and inclusion at Warner Bros. Discovery?

Yes, Warner Bros. Discovery champions inclusion and aims to build a workforce that reflects a wide array of perspectives, backgrounds, and experiences.

Will I need to collaborate with other teams?

Yes, collaboration with internal commercial teams, freelancers, sales teams, and other stakeholders is a key aspect of this role.

Can I expect to work on multiple projects at once?

Yes, the role requires the ability to manage multiple projects and adhere to deadlines effectively.

What types of marketing channels will I be using in this role?

You will be using various marketing channels, including email campaigns, websites, social media, and print for promoting events.

Is the company open to making accommodations for candidates with disabilities?

Yes, the company embraces the opportunity to make adjustments or accommodations during the job application and recruitment process for qualified candidates with disabilities.

Entertainment & Media
Industry
10,001+
Employees

Mission & Purpose

Warner Bros. Discovery is a global media and entertainment company, known for producing and distributing a wide range of content, including films, television shows, and digital content. Their ultimate mission is to captivate audiences worldwide by creating compelling and innovative stories that entertain, inform, and inspire. With a strong focus on storytelling and creativity, Warner Bros. Discovery aims to enrich people's lives through entertainment and provide a diverse array of content across various platforms. Their purpose is to connect people through shared experiences and to continue being a leading force in the entertainment industry, shaping the future of entertainment in the UK and beyond.

Culture & Values

  • Act as one team

    Trust each other, succeed together, and grow together. Collaborate across teams and make decisions that are best for WBD overall. Prioritize growth, development, and well-being for our teams. Respect and support each other, and celebrate wins.

  • Create what's next

    Be curious, innovate, and focus on the future. Drive change, embrace disruption, and never stop learning. Use data and technology to transform what we create and how we tell stories and deliver. Experiment, fail fast, acknowledge mistakes and learn from them.

  • Empower Storytelling

    Put creators, consumers and partners at the center, and share extraordinary stories. Tell stories that entertain and inspire our viewers, communities, and each other. Foster creativity by giving the freedom to try new things and produce our best work. Deliver the best experience; anticipate what consumers want and be fan obsessed.

  • Champion Inclusion

    Empower others, have courage, and pursue equity. Amplify the voices of global storytellers to reflect audiences around the world. Intentionally seek out diversity, remove barriers, and create space for all to share ideas and be heard. Actively listen and lead with empathy, integrity, and transparency.

  • Dream it & own it

    Advocate the mission, move with speed, and drive results. Have an owner's mindset; bring a perspective, take decisive rapid action, and manage spend responsibly. Make clear choices, set ambitious goals, and be accountable for results. Speak up and fearlessly challenge the norm.