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Fan Creator Relationship Manager

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the LEGO Group

5d ago

  • Job
    Full-time
    Senior Level
  • Customer Relations
    Marketing
  • Reading

AI generated summary

  • You need proven experience managing creator partnerships, understanding fandom culture, strong communication skills, analytical problem-solving abilities, and global collaboration knowledge.
  • You will manage relationships with Fan Creators, engage them through events, develop strategies, collaborate with stakeholders, mitigate brand risks, and track performance indicators.

Requirements

  • Significant and proven experience in a similar role, i.e. directly managing partnerships with creators, influencers and fan ambassadors - ideally within a complex, global organisation
  • In depth understanding of fandom and community engagement, with proven track record of driving diversity and inclusion agenda
  • Knowledge of community culture, best practices, and risk mitigation in digital spaces, including collaboration with stakeholders to manage crises and issues effectively
  • Awareness and understanding of different audience needs and relevant safety considerations, including knowledge of child safety laws and ethical considerations
  • Exceptional interpersonal and communication skills, capable of working across multiple layers, time zones and global locations
  • Strong strategic, analytical, decision-making, and problem-solving skills
  • Working in a global organisation may mean early or late meetings outside of normal office hours (regularly, at times).
  • We offer a hybrid working week arrangement called Best of Both, requiring 3 days in the office location and 2 days from home.

Responsibilities

  • Own and manage direct relationships with recognised Fan Creators on behalf of the LEGO brand, maintaining positive brand perception and ensuring a high-quality experience that ensures they feel recognized and valued
  • Innovate continuously with new ways to engage and inspire Fan Creators, including managing exclusive internal events, panels and unique ‘behind the scenes’ opportunities
  • Support strategy development and establish clear Fan Creator engagement guidelines and toolkits tailored to each platform and audience type - considering the business needs, confidentiality, digital safety and moderation requirements
  • Leverage fandom for mutual value and build on culturally relevant trends to drive advocacy and talent pool growth, and enable the LEGO Group to build direct and lasting relationships with the fandom
  • Collaborate closely with various internal stakeholders including Product Groups, Adults Engagement, Fan Marketing, Corporate Brand Communications, our LEGO Agency, Confidentiality Team and local markets, as well as external partners, to define ways in which the Community Management & Moderation team can enhance commercial value stakeholders and foster stronger brand engagement across our Ecosystem
  • Collaborate with key stakeholders to pre-empt, manage and mitigate brand risk across high profile, high reach platforms, including agile management and swift resolution of potential challenges
  • Employ a data driven mindset, working with Analytics and Insights colleagues to set and track success against key performance indicators, ensuring the Community Management & Moderation team is viewed as a critical business enabler
  • Influence the delivery of key strategic priorities bringing expertise on Creator relations and management, fostering innovation and promoting a culture of excellence and providing mentorship and support to executional work within Fandom space

FAQs

What is the primary focus of the Fan Creator Relationship Manager role?

The primary focus is to build direct and lasting relationships with grown-up fans and creators, ensuring they feel recognized and valued while championing LEGO® fan engagement.

Is relocation support offered for this position?

No, relocation support is not offered for this position.

What are the core responsibilities of this role?

Core responsibilities include managing relationships with Fan Creators, innovating engagement opportunities, supporting strategy development, leveraging fandom for mutual value, collaborating with internal and external stakeholders, managing brand risk, employing a data-driven mindset, and influencing strategic priorities.

What qualifications are required for this position?

Significant experience in managing partnerships with creators, an understanding of fandom and community engagement, knowledge of digital safety and risk mitigation, exceptional communication skills, strong analytical and decision-making skills, and an awareness of child safety laws and ethical considerations.

Are there any specific working hours for this role?

Yes, working in a global organization may require early or late meetings outside of normal office hours regularly.

What is the hybrid working model mentioned in the job description?

The hybrid working model, called "Best of Both," requires employees to work 3 days in the office and 2 days from home each week.

What employee benefits are offered for this role?

Benefits include enhanced family care leave, life and disability insurance, wellbeing resources, a colleague discount, and a bonus scheme based on performance.

How does the LEGO Group approach diversity and inclusion?

The LEGO Group strives to create a diverse, dynamic, and inclusive culture where everyone feels safe, valued, and belonged, encouraging applicants from all backgrounds to apply.

What is required for candidates who will have high engagement with children?

Candidates offered such positions are required to participate in Child Safeguarding Background Screening as a condition of the job offer.

How does the LEGO Group ensure a supportive environment for employees’ wellbeing?

The company offers resources and benefits to nurture both physical and mental wellbeing, along with opportunities to build community and inspire creativity.

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the LEGO Group

Our mission is to inspire and develop the builders of tomorrow.

Manufacturing & Electronics
Industry
10,001+
Employees

Mission & Purpose

We are the LEGO Group, the company behind the world’s most loved LEGO® bricks. Our brand name derived from the two Danish words Leg Godt, which mean “Play Well”. We’ve been sparking imaginations and inspiring the builders of tomorrow since 1932. This is our mission and what motivates our colleagues around the world every day. Today, we remain proudly family-owned with headquarters in Billund, Denmark. We have regional hubs in Boston, USA; London, UK; Shanghai, China; and Singapore, as well as 7 manufacturing facilities around the world. These places are home to 28,000+ colleagues in everything from design and engineering to digital technology and marketing. Together we learn, imagine and build – creating play experiences that are sold in over 130 countries worldwide. A purposeful and responsible global brand where creativity helps to inspire builders all around the world. Just imagine being part of that!